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Auctionata - NOAH13 London

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Internet Live Auctions: Invest and Enjoy - Presentation by Alexander Zacke, CEO of Auctionata at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

Internet Live Auctions: Invest and Enjoy - Presentation by Alexander Zacke, CEO of Auctionata at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

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  • 1. Internet Live Auctions Invest and enjoy ISA Auctionata Auktionen AG | November 13, 2013
  • 2. Disruptive business model: Auctionata provides a trusted online platform bringing together local sellers with international buyers Sellers Auctionata Private Sellers • 4 reasons of private sellers (“4 D’s”): Death, Divorce, Debt, Displacement • Either sell complete estates or single items or whole collections Requires trust built through true expert curation Buyers Buying art, antiques & collectibles as an “investment of passion” because of • Emotive reasons (aesthetic value, lifestyle appeal, status) • Financial reasons (preserve value) • Speculative reasons (make money) Collectors & Dealers • Looking for new customers, new & trustworthy channels and competition between buyers Buying is more of a pastime, not a necessity Have easy access to vast information, but are seeking advice, trustworthy channels, and a broad selection |2
  • 3. Auctiona has 2 customer-facing businesses and charges a commission to both sellers and buyers Buyers Sellers Two sales formats… Two sourcing channels… Auction • Premium (avg. price EUR 12,000) • Standard (avg. price EUR 1,000) Private • Private individuals • Collectors Shop (buy-it now) • Avg. price EUR 1,000 Dealers • Professional dealers • Expert referrals Buyer‘s premium 20% Seller‘s commisson 20%
  • 4. Markets grow 5% a year, Auctionata 5% a week Fine art market = $59 billion, luxury goods market = $37 billion Top segment > $ 100,000 spending per customer & top auction houses Auctionata ~$15,000 per auction customer Low segment < $ 500 per customer • The top four Sotheby’s, Christie’s, Bonham’s and Phillips with global sourcing volume of $18 billion • Auctionata Germany: $40 million in 2013 (1st YOB), $160 million in 2014, net revenue 27% & small, local traders / classifieds portals / flea markets • Auctionata’s 52,500 users each generate $500 in annual sales, marketing = $50 per acquired user |4
  • 5. |5
  • 6. What problem do we solve, what sets us apart Sotheby’s, Christie’s, Bonham’s & Phillips Primitive auction experience Old fashioned & slow model No online DNA Auctionata Superb auction experience Auctionata Live Online Auction Video Cost effective & fast model Online DNA New online live auction experience makes buyers spend more |6
  • 7. What we have achieved in 12 months • Sourced merchandise for $40 million • Sold merchandise for $20 million • Built the largest expert network worldwide • Grown from 10 to 135 people • Grown from 50m² to 2,500 m² • Grown from 3 auctions 2012 to 36 in 2013 |7
  • 8. Auctionata‘s auction partnerships: The gateway to loyal buyer and seller communities Chrono24 partnership an instant success, $2 million GMV at first shared auctions Ruby Lane and Artspace are two major US players. Joint auctions with Ruby Lane starting in Q4 2013, Artspace in Q1 2014 |8
  • 9. Financials 2012-2015 In EUR million 212.0 GMV Net revenues 95.3 61.3 0.7 0.3 2012 12.7 25.3 3.5 2013 2014 2015 15.1 EBITDA -1.5 -4.4 -8.2 |9
  • 10. Auctionata‘s Vision Owning the category for internet live auctions. Winning 20% of the global art auction market until 2018.
  • 11. Thank you for your Attention. ISA Auctionata Auktionen AG