Changeto: Revenue per site?% crecimiento de 2009 125% -miaJoaquín nos pasará números.Hay que enseñar gráficamente el % que ha tenido cada site, pero basta con poner el número en el site ES (para mostrar que disminuye)un color para cada idioma ES, EN, DE, FR, IT y Resto
1 Choose markets wisely but release English version asapCreate a scoreboard to evaluate each marketOnline advertising market (depends on business model)Competitive environmentSEO potential/Market volumeInternet penetration growth potentialWe should have released English version earlier: competitors were strong but market is huge.
2 Use alternative marketing strategies: “Long tail SEO strategy”Local leaders were strong with popular keywords, we became strong with long tail keywords
3 Global Management teamUS & Japan leaders are part of Management team to get feedback from all around the worldUSA & Japan feel more connected to Global Headquarters
4 Barcelona has been key to attract & concentrate talent8 out of the 10 languages are managed from Barcelona.Barcelona city has been rated as the best city in Europe in terms of quality of life for employeesThanks to employee concentration, our culture has been easier to transmit
Somos93,5% en Barcelona pero pusimos 95/5, más fácil de acordarse.CN 5JP 5SF 6Mad 1
5 Quality content. Do not translate but localize.We did not use translation agencies to support additional languagesWe do not translate software reviewsAll content & interface texts are created from scratch by native full-time Editors
Mostimportant:But the most important lesson learnt is that “People matter” for long-term success. Best Place To Work 3 years in a row in SpainTop 25 Best Place to Work in Europe last 2 years