5 - eHarmony Presentation Noah Conference 2011

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5 - eHarmony Presentation Noah Conference 2011

  1. 1. © Lakestar 2011 2
  2. 2. © Lakestar 2011 3
  3. 3. © Lakestar 2011 4
  4. 4. eHarmony – Going Global NOAH Conference, November 2011
  5. 5. Who we are...• Founded in 2000 by Dr Neil Clark Warren• Pioneer brand - evolved market with a truematching service• Business model – matchmaking, not picturesand profiles; $200m+ revenue• International: • Organic: UK, AU, Brazil, Japan • Significant investment in eDarling in Europe•Competitors: • Match/Meetic, Parship, Elitepartner • Increasingly fragmented mobile and social landscape of dating players
  6. 6. Going Global: Getting Started…• Which markets? Why eHarmony chose Brazil and Japan for organic...• Organic vs. JV/Licensing vs. Minority Investment - Pros/ Cons of each• Key considerations and challenges: – Local offices – Hiring – Local talent – Creating a global culture and company• Can you keep perspective on the long-term? The road to profitability can be a long and tricky one...
  7. 7. Sales & Marketing: The Key Issues…• Global or Country by country? Can one size fit all?• Launch smart: validating a customer proposition in a new market• Brand: How local do you really need to be?• It’s a channel story….
  8. 8. © Lakestar 2011 9

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