Internet market in PolandDominik Czarnota CEO nk.pl
Internet in Poland – main facts18                                                                                         ...
Internet market – interesting facts              PORTALS              Unique Users [mio]  Aol.com       0.27Yahoo.com     ...
NK in numbers                     Only registered Users have access                                    to use portal funct...
Stable reach                                                                                                   11 Mio Uniq...
Revenues of NK.pl in 2011              Revenues: 21 500 000$              Net profit: 4 950 000$                     Struc...
NK Game PlatformŹródło: dane własne
NK: incubatorWe are looking for good projects – like no one elseon the Polish marketWe know what are the needs of young en...
You are welcome to co-operate with us!   dominik.czarnota@nasza-klasa.pl
NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique                                                      ...
Introduction to the NOAH Conference                                                      Overview of the NOAH Conference 2...
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45 nasza klasa noah sf 2012

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Presentation given at NOAH Conference San Francisco on June 26 2012 www.noah-conference.com

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45 nasza klasa noah sf 2012

  1. 1. Internet market in PolandDominik Czarnota CEO nk.pl
  2. 2. Internet in Poland – main facts18 $600 $55716 $50014 No. of Internet Users in Poland $453 [mio]12 $392 $400 Online advertising expenses in10 Poland [mio] $347 $300 8 6 $212 $200 4 $100 2 4 5 6 8 9 11 13 14 15 16 17 0 $- 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011Growing number of Internet users and rapid increase in expenditures on online advertising More than half of Poles (exactly 55%) aged 15 In comparison to 2010, online advertising and over used the Internet in 2011 expenses grew by over 22% ($ 100 mio) in 2011 Source: Net Track,Millward Brown SMG/KRC, 2001-2011; IAB AdEx 2011’Full-Year
  3. 3. Internet market – interesting facts PORTALS Unique Users [mio] Aol.com 0.27Yahoo.com 1.2 Interia.pl 7.2 E-COMMERCE Unique Users [Mio] main Gazeta.pl 8.4 Polish portals eBay 1.2 WP.pl 10.7 Onet.pl 12.4 Allegro 11.7 Strong position of local players! *Real Users: Unique Users on site according to PBI Megapanel – official Polish Internet market research Source: Megapanel PBI/Gemius,
  4. 4. NK in numbers Only registered Users have access to use portal functionalitiesNumber of Users 11 mio Monthly Active Users Mobile NK 8 mio Monthly Active Users nearly1 380 000 UU monthly about 152 000 000 PV monthly applicationsMonthly activity 7%8,5 mio new photos22 mio messages on NKmailbox50 mio comments 93%160 mio games’ logins m.nk.pl Source: NK Socialbakers.com
  5. 5. Stable reach 11 Mio Unique Users* Nk.pl: Unique Users* [Mio] Reach: 58,7% 14Real Users [mln] 12 10 8 6 4 2 0 09 10 10 10 11 10 12 10 01 11 02 11 03 11 04 11 05 11 06 11 07 11 08 11 09 11 1011 1111 1211 0112 0212 0312 *Real Users: Unique Users on site according to PBI Megapanel - official polish Internet market research Source: Megapanel PBI/Gemius,
  6. 6. Revenues of NK.pl in 2011 Revenues: 21 500 000$ Net profit: 4 950 000$ Structure of revenues from NK advertising users 47% 53% Source: NK
  7. 7. NK Game PlatformŹródło: dane własne
  8. 8. NK: incubatorWe are looking for good projects – like no one elseon the Polish marketWe know what are the needs of young entrepreneursin the Internet industryNK provides selected entrepreneurs know-howof the best professionals in the industryNK will finance up to $65 000 and supportsthe company in search of additional sources of funding 200 projects were submitted!
  9. 9. You are welcome to co-operate with us! dominik.czarnota@nasza-klasa.pl
  10. 10. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions May 2012 April 2012 Unique Industry Know-How Core Investment Banking Competence Sale of a 100%-stake in 100% focused on Internet companies, covering  The NOAH team has 25+ years of media 150 million growth equity investment from over 25 sub-verticals in this highly complex investment banking experience industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and to - 15+ years active coverage of leading European transactions with sizes of several billion euros Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing Total $300 million investment Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders thinking of industry leaders  8 successfully completed NOAH Advisors Ability to add value beyond banking advice transactions underline successful transfer of - Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011 management distraction Sale of a majority stake in Sale of a majority stake in Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs! NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to to and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG the industry reputation for excellence Exclusive Financial Advisor to - Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande potential buyers’ key decision makers short time frames - Coverage of over 500 companies and 4,000  Highly success-based compensation structures individuals align interests of clients and NOAH Advisors, and April 2011 April 2011 - Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in investment opportunities for leading have acquired a majority stake in investors (e.g. Bigpoint) Annual NOAH Conference to for $350m from The NOAH Advisors Core Team Exclusive Advisor to Advisor to Yatego Summit Partners and TA Associates Marco Yoram Jan Rodzynek Wijngaarde Brandes December 2009 April 2009 Managing Director Director Director Partial sale of $80m partial sale of and Founder to toContact Details Contact Details Contact Details Valuing Softonic at €175mmarco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com Advisor to Softonic Advisor to FotoliaUK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984Swiss Mobile: + 41 79958 1512
  11. 11. Introduction to the NOAH Conference Overview of the NOAH Conference 2011 The NOAH Conference is an annual Internet event taking place once a Summary Overview Conference Program year in London, focused on top management from Internet start-ups to global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes, investment transactions presentations and panels over 2 full days Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications the world’s leading financial investors  NOAH party with additional guests from London and a great live band on the evening of the first day NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on twitter and in the press The conference will again take place at Old Billingsgate in London Registration will open in early 2012 Selected Conference Impressions For updates, please check: www.noah-conference.com Event Sponsors Strategic Sponsors

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