About Socialbakers October 31, 2011 London, Prague, San Francisco “We are a „customer developed‟ company,” said 250,000 marketers across 60+ Jan Rezab, who is the CEO and co-founder of Socialbakers. “Our customers kept telling us the countries, every continent metrics they wanted to see.” Founded in 2008, team of 60 employees Used by Leaders $ 2.2M in Funding from EarlyBird Ventures Facebook Preferred Developer Consultant
Major Milestones 2013 2012 2011 GOAL: Scale to GOAL: Become 1 >$20M Revenue of Top 3 Social 30 of Fortune 500 Media Analytics Companies Use Platform European Market Leader 2010 Strategic Expansion into Acquisitions Strategic Markets Expansion into such as North the Asia Market Enter Exclusive 2008 Facebook BETA America, South Programs America Launch Largest Facebook Statistics Site 1M 0.5M Registered Registered professionals 250,000 marketers 8,000 60,000 RegisteredRegistered Registered marketersmarketers marketers TODAY
Product Overview Free Analytics PRO Engagement PRO Basic Measurements Context Monitoring Social Media Campaigns General Statistics Competitive Insights Measure ROI Basic Segmentation Benchmark Industry Accelerate Performance
Market Opportunity (1 of 2) Social Media Social media marketing expected to reach 10-Marketing Spend 15% of total online marketing budgets estimated on the Rise at € 70Bn in 2013 eMarketer estimates €4Bn in advertising on Facebook only in 2011 Marketing and campaign analytics estimated to be 1-2% of total marketing budgets for social media Conservative target of 5% market share in 2013 is € 15M in revenues for Analytics PRO only (excludes new product offerings such as “Manager,” “CRM,” “Places”)
Market Opportunity (2 of 2)Fortune 500 and We estimate 400,000 relevant Facebook pages SMBs are over 10k fans, spend of ~ € 2000 / year forRapidly Adopting analytics & management which is potentially ~ € Social Media 800M / year revenue Marketing If 10M SMB pay for Places (our new product), with 10% of them paying only ~ € 50 per month, that is € 600M in revenue These places and pages are automatically detected and monitored on daily basis by Socialbakers.com Market for social media tools estimated at over € 1B by 2013
Financials & Success to Date 20 – 30% revenue growth, month overFinancials month for the past 12 months Revenues estimated to be $10M in 2012 Monitoring 10 million Facebook pages, media, Twitter profiles, and Google+ assetsKPIs Quickly approaching 300,000 monthly unique users
Strategy for Growth Plan to aggressively grow our offerings and expand to new markets Plan to invest in our team and product development (40 developers) Plan to grow with acquisitions Mechanize rapid innovation – average development cycle is 10 days and we are rolling out new features bi-monthly Outdo our competition (some are more services oriented and an agency as opposed to a platform) by creating a best-of-breed platform Outdo our competition (those that are narrowly focused on 1 aspect of analytics)
Thank You!Jan Rezab, CEO Socialbakersjan@socialbakers.com+420 724 095 217www.socialbakers.comAlso, find me socially and follow me anytime!