33 - Adtelligence Presentation Noah Conference 2011

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  • 1. 2© Lakestar 2011
  • 2. 3© Lakestar 2011
  • 3. 4© Lakestar 2011
  • 4. TECHNOLOGY TO MONETIZE THE SOCIAL WEBMichael AltendorfNov,10th 2011NOAH Conference
  • 5. The social web embodies the originalvision of the internet» Theearly phases, still be in its social web may but it is likely to transform the fundamental businesses of the Internet far more rapidly than the » incumbents anticipate. (Accel Partners – The Rise of the Social Web, 2009) Computer Magazine 1979
  • 6. User ProfileData Data
  • 7. SOCIALTARGETING
  • 8. ADTELLIGENCE Product PortfolioSocial by DesignADTELLIGENCE Platform Social Data Fusion Layer Campaign Business Billing & Analytics & Targeting Management Intelligence Payment Reporting Ultimate social network ad booking for advertisers & Sell Side Platform agencies Social personalization Real time audience for publishers engine insights for Social CRM Reach more than 1bn for eCommerce people on Facebook & Co
  • 9. SOCIAL COMMERCE IS THE NEXT BIG THING
  • 10. Social commerce hashighest growth Rates!Mobile: 27%Social Media: 34%Display Advertising: 17%
  • 11. “If I had to guess, social commerce is thenext area to really blow up”Mark Zuckerberg (Facebook))“The potential for social commerce today is“infinite”… Every eCommerce site will haveto adapt”Bing Gordon (Kleiner Perkins)
  • 12. ADTELLIGENCE build for Social CommerceData is the new business model Advertise Personalize Analyze Automated Optimization on KPI‘s Social Audience Reporting Business Enrich Targeting Analytics Optimization Intelligence CRM Data
  • 13. AdtelligenceCan use all data! Shop Social baskets networks Data CRM exchanges data Adtelligence is 100% compliant with German privacy regulations
  • 14. Leveraging the Social GraphShopping is a social Experience Social Single Graph Sign-On
  • 15. Facebook Login or Sign upFor all WebsitesSocial PersonalizationEnginePersonlized Landing Pagesbased on your facebook profile
  • 16. For eCommerceInterest GraphPersonalizationWhat are your friends buying?
  • 17. For PublishersSocial GraphPersonalizationGet Recommended News byyour social circle
  • 18. ADTELLIGENCE - For a higher ROI ConversionsNew Customers 328% 191% 221% 146% A/B Testing 114% Time:~12 weeks Live data from one of our German eCommerce clients
  • 19. References Thank You! www.adtelligence.de michaelaltendorf@adtelligence.de
  • 20. © Lakestar 2011 21