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29 - W4 Labs Presentation Noah Conference 2011
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29 - W4 Labs Presentation Noah Conference 2011 29 - W4 Labs Presentation Noah Conference 2011 Presentation Transcript

  • © Lakestar 2011 2
  • © Lakestar 2011 3
  • © Lakestar 2011 4
  • The Facebook Recruiting SolutionNOAH ’11 LondonStéphane Le VietCo-founder & CEONovember 9, 2011
  • Work4 Labs Overview  Founded in 2010  Currently 28 employees in San Francisco and Paris offices  Executive team has backgrounds in recruitment and SaaS (ex. McKinsey, Heidrick & Struggles, Monster)  Tech team has experience in social and enterprise products, as well as social network analysis and data mining  Close relationship with Facebook, access to exclusive developer programs and early code releases 6
  • Online Recruiting is a $27 Billion Market with 3 Major Segments  7 of 10 hires come from 3 main sources Career Sites Sites Career Career Sites Other 19% & ATS’s Job Career Online Technology (30%) (18.8%) (Infrastructure) Boards Sites Recruitment Job Boards Market 25% Other Job Boards Job 29% Boards ($27 Billion Media (24.9%) Globally) (Distribution) Referrals Referrals Referrals (27.5%) Referrals 28%Source: UBS (LinkedIn report, 07/11), CareerXroads 7
  • Facebook is the World’s Largest Job Board Facebook vs. Job Site Traffic - July 2011  Facebook has 160 In Millions of Unique Visitors more monthly traffic 120 than LinkedIn, Monster, Facebook CareerBuilder, Indeed, 80 SimplyHired and SimplyHired 40 CareerBuilder Indeed combined LinkedIn Monster 0 Source: Compete.com, July 2011  Facebook also has Facebook vs. Job Site Registered Users - July 2011 In Millions of Registered Users over 3x more 800 registered users 600 than all of these sites Facebook 400 combined SimplyHired 200 Indeed CareerBuilder Monster LinkedIn 0 Source: individual companies, July 2011
  • The Facebook Recruiting Opportunity Largest database of Largest job board active and passive candidates 1/3 online display ads in the US 860+ million users Largest referral network Largest network of career sites 130 friends per user 10+ million Facebook Pages
  • The Facebook Recruiting Opportunity: Reach + Targeting  Facebook = All-In-One Solution for Recruiting 10+ million Largest display ad 4 billion items Facebook Pages network globally shared daily 1 in 3 people use 6.4x more users than 130 friends Facebook to learn LinkedIn and Monster per user on avg about companies combined Career Sites Job Boards ReferralsSource: Facebook, Compete 10
  • How Do We Help Companies Leverage Facebook? Post jobs on Facebook Customize your Facebook career page Broadcast jobs using social features Refer candidates across social networks Advertise jobs to qualified passive job seekers
  • We Help Companies Around the World Recruit On Facebook In just over one year… 10,000+ clients2,300,000+ views generated 550,000+ jobs posted 78,000+ applications submitted
  • Hard Rock Cafe Opens a New Venue – Case Study  10,000 fans and 4,000 applicants in four weeks, 1,000 interviews and 120 hires  95% of candidates accepted offers  This resulted in a cost per fan of $0.20, a cost per applicant of $0.50, and a cost per hire of $16.
  • Appendix
  • Find and engage the right candidates through Facebook Ads Interested in fashion and have worked in 107,180 clothing brands like GAP, BCBG, etc. Live in the UK and graduated from 80,020 Oxford University Live in New York and have worked in 53,540 an entry-level marketing position Recent graduates from top37,230 undergraduate business programs
  • Facebook is a truly global phenomenon Facebook is the largest social network in 119 of 134 countries Source: Vincos.It
  • European Facebook Users (1/2) Facebook users by continent Top European countries Facebook Users 14,871,540 34,708,600 13,184,300 Turkey 30,735,100 UK 20,241,380 France Germany 21,234,180 28,314,240 93,663,320 Italy 215,120,180 23,052,340 Spain 187,597,180 Facebook Penetration 214,539,040 31.98% Turkey 39.50% UK 34.84% France 45.41% Germany North America Europe 25.81% Italy Asia South America 35.59% Spain Africa Australia and OceaniaSource: SocialBakers.com, 09/11
  • European Facebook Users (2/2) Top European countries Age distribution 100% 6% 9% 10% 9% 11% 12% 11% 80% 15% 15% 22% 20% 18% 28% 65+ 60% 55-64 26% 26% 45-54 26% 26% 35-44 32% 25-34 40% 18-24 33% 16-17 25% 27% 13-15 24% 24% 20% 21% 10% 8% 8% 7% 7% 6% 9% 9% 9% 7% 6% 0% Turkey UK France Germany Italy SpainSource: SocialBakers.com, 09/11
  • The Facebook Recruiting Market Key Assumptions Total Addressable  10m Facebook Pages, 50% are Market, Facebook Recruitment business Pages ($bn)  Pages distributed along size of US 3.0 businesses by headcount 2.5 2.5  15% churn rate on employees 1.9 2.0  Open positions per year 1.5 determines Page’s subscription 1.1  ‘Pro’ plans and over include $2.5k 1.0 setup fee 0.5  $50 advertising budget/hire 0.0  Recruitment spending grows in line 2010 2011 2012 with FB ads spending growth 19
  • SOCIAL NETWORKS VS. MONSTER Monthly Number Salary Range Platform Connections Page Views of Users of Users (in Billions) (in Millions) Friends, Fami Social ly, and 1,000+ 870 All network Colleagues Colleagues & Professional Business 2.5 89 $80k-100k network Connections Micro- Public blogging figures, 5.8 160 $40k-$80k network influencers Job board / .31 46 $40k-$80kSource: Google AdPlanner, Quantcast 20
  • Comparison of Cost Per Job Posting for 30 $60-110 days for 30 $210-$395 days for 30 $419 days for 30 $479 daysSource: Company websites.Note: W4L pricing assumes a Premium plan ($499/m for 50 jobs) and $50-100 ad credits 21
  • © Lakestar 2011 23