1                                                                Ads for Apps                                             ...
Ads for AppsThe Largest Mobile Global Supply Side Platform            Our Mission: Smaato matches the            best perf...
Mobile Market Opportunity  Mobile Advertising Revenues (US$ Billions)                                                     ...
Smaato Business Model                              80+ AD                                                                 ...
The Smaato Benefit                                                                                                        ...
Company Performance    90                                                                                                 ...
Thank you for your Attention.       Smaato Inc.       San Francisco, CA Inc.         Smaato                               ...
NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique                                                      ...
Introduction to the NOAH Conference                                                      Overview of the NOAH Conference 2...
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Smaato - NOAH12 San Francisco

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Mobile / Mobile Apps - Presentation by Ragnar Kruse, Founder & CEO of Smaato at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com

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Transcript of "Smaato - NOAH12 San Francisco"

  1. 1. 1 Ads for Apps & Mobile Websites Smaato Corporate Profile June 2012 Ragnar Kruse, CEO Smaato Inc. Higher eCPM & Fill Rate ▪ 70+ Ad Networks ▪ 230+ Countries www.smaato.com ▪ www.smaato.mobi Copyright © 2012 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  2. 2. Ads for AppsThe Largest Mobile Global Supply Side Platform Our Mission: Smaato matches the best performing mobile ads with the most relevant mobile inventory globally. SDKs available for: Award winning technology: 80+ Ad Networks • $20 Million VC Capital raised • HQ San Francisco 230+ Countries • New York, London, Hamburg, SGP 55,000+ Publishers • Founded August 2005 150+ M Unique Users / Month • 100+ staff members, 18 languagesCopyright © 2012 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  3. 3. Mobile Market Opportunity Mobile Advertising Revenues (US$ Billions) Mobile Applications Revenue (US$ Billions) 8 50 7 North America 46 40 6 5 Western Europe 30 4 20 3 Asia/Pacific and 2 Japan 10 1 Rest of the 8.5 World 0 0 2010 2016 2010 2011 2015 Source: Gartner Source: ABI Research Worldwide Mobile App Downloads (Billions) US Mobile Ad Spending (US$ Billions) 12 48 10 8 6 18 4 2 0 2011 2015 2011 2012 2013 2014 2015 2016 Source: Gartner Source: eMarketerCopyright © 2012 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  4. 4. Smaato Business Model 80+ AD App Developer BRAND SMAATO MOBILE AD OPTIMIZATION PLATFORM USER NETWORKs Publisher In-App & Mobile Web Device, Country 55,000+ Pub. & Dev. & more meta data Adds ad space and Sends enriched ad request to ad networks. Buys ad space sells ad requests Requests ad banner Sees ad banner Sends publisher/developers the most relevant ad. to Brands MORE MONEY FULL TRANSPARENCY Through optimized eCPMs and higher Dashboards provide full transparency with Fill Rates in 230+ countries analytics & performance reports CONVENIENCE NO SIGN UP FEE Smaato’s Optimization Engine is the Publisher’s Start earning more money right away outsourced ad operations serviceCopyright © 2012 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  5. 5. The Smaato Benefit Average AN Smaato Optimized eCPM $2.00 $1.80 20% - 40% Lift $1.60 AN4 $1.40 $1.20 $1.00 Smaato $0.80 eCPM $0.60 AN3 $0.40 AN2 Usual eCPM $0.20 AN1 $0.00 Days 0 1 2 3 4 5 6 7 8Copyright © 2012 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  6. 6. Company Performance 90 Registered Publishers 80 Revenue US$ (Millions) 60000 70 50000 60 50 40000 40 30000 30 20000 20 10000 10 0 0 2009 2010 2011 2012 2013 2009 2010 2011 2012 Employees Managed Ad Requests (Billions) 140 projected 80 70 60 90 50 40 20 30 20 10 0 2009 2010 2011 2012Copyright © 2012 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  7. 7. Thank you for your Attention. Smaato Inc. San Francisco, CA Inc. Smaato Hamburg, Germany Singapore, SG T: + 1 (650) 286-1198 T: + 49 (40) 3480 9490 T: +65 3157 1444 San Francisco, CA americas@smaato.com Hamburg, Germany emea@smaato.com Singapore, SG apac@smaato.com T: + 1 (650) 286-1198 T: + 49 (40) 3480 9490 T: +65 3157 1444 twitter.com/smaato americas@smaato.com metrics.smaato.com emea@smaato.com info@smaato.com apac@smaato.com facebook.com/smaato smaato.com/blog sales@smaato.com twitter.com/smaato metrics.smaato.com info@smaato.com facebook.com/smaato smaato.com/blog sales@smaato.comCopyright © 2012 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
  8. 8. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions May 2012 April 2012 Unique Industry Know-How Core Investment Banking Competence Sale of a 100%-stake in 100% focused on Internet companies, covering  The NOAH team has 25+ years of media 150 million growth equity investment from over 25 sub-verticals in this highly complex investment banking experience industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and to - 15+ years active coverage of leading European transactions with sizes of several billion euros Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing Total $300 million investment Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders thinking of industry leaders  8 successfully completed NOAH Advisors Ability to add value beyond banking advice transactions underline successful transfer of - Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011 management distraction Sale of a majority stake in Sale of a majority stake in Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs! NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to to and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG the industry reputation for excellence Exclusive Financial Advisor to - Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande potential buyers’ key decision makers short time frames - Coverage of over 500 companies and 4,000  Highly success-based compensation structures individuals align interests of clients and NOAH Advisors, and April 2011 April 2011 - Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in investment opportunities for leading have acquired a majority stake in investors (e.g. Bigpoint) Annual NOAH Conference to for $350m from The NOAH Advisors Core Team Exclusive Advisor to Advisor to Yatego Summit Partners and TA Associates Marco Yoram Jan Rodzynek Wijngaarde Brandes December 2009 April 2009 Managing Director Director Director Partial sale of $80m partial sale of and Founder to toContact Details Contact Details Contact Details Valuing Softonic at €175mmarco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com Advisor to Softonic Advisor to FotoliaUK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984Swiss Mobile: + 41 79958 1512
  9. 9. Introduction to the NOAH Conference Overview of the NOAH Conference 2011 The NOAH Conference is an annual Internet event taking place once a Summary Overview Conference Program year in London, focused on top management from Internet start-ups to global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes, investment transactions presentations and panels over 2 full days Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications the world’s leading financial investors  NOAH party with additional guests from London and a great live band on the evening of the first day NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on twitter and in the press The conference will again take place at Old Billingsgate in London Registration will open in early 2012 Selected Conference Impressions For updates, please check: www.noah-conference.com Event Sponsors Strategic Sponsors

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