22A - Foursquare Presentation Noah Conference

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  • Google connected the content on the web and made it discoverable Facebook built a social layer on top of this organized webFoursquare is tying both the content in the web and the social graph to places
  • Retail, museum
  • Forge deeper relationships with your users
  • 25% smart phone penetration at the moment – different stages in different countriesBetter technology – less battery drain etc. which allow cooler app innovation57% more GPS chips shipped

Transcript

  • 1. 2© Lakestar 2011
  • 2. 3© Lakestar 2011
  • 3. 4© Lakestar 2011
  • 4. The potential of location
  • 5. And what is foursquare?Foursquare helps you explore theworld around you.Meet up with friends, discovernew places, and save moneyusing your phone.Whether you’re testing out newyoga studios, coordinating amuseum visit with friends, ortrying to pick the best dish at yourlocal restaurant, foursquare is theperfect companion.
  • 6. The LBS space is surging80 employees10,000,000+ users1,000,000,000+ check-ins500,000+ local businesses50% outside the United States
  • 7. Everything starts with a check-in
  • 8. And then the interesting stuff starts Social Encouragement
  • 9. And then the interesting stuff starts Social and Algorithmic Discovery
  • 10. And then the interesting stuff starts Rewarding loyalty
  • 11. Over 500,000 merchants already in
  • 12. Real-world data
  • 13. And over 5,000 brands
  • 14. Thank Youomid@foursquare.com@thecoolgeekfoursquare.com/jobs
  • 15. © Lakestar 2011 18