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16 - Lieferheld Presentation NoahConference 2011
16 - Lieferheld Presentation NoahConference 2011
16 - Lieferheld Presentation NoahConference 2011
16 - Lieferheld Presentation NoahConference 2011
16 - Lieferheld Presentation NoahConference 2011
16 - Lieferheld Presentation NoahConference 2011
16 - Lieferheld Presentation NoahConference 2011
16 - Lieferheld Presentation NoahConference 2011
16 - Lieferheld Presentation NoahConference 2011
16 - Lieferheld Presentation NoahConference 2011
16 - Lieferheld Presentation NoahConference 2011
16 - Lieferheld Presentation NoahConference 2011
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16 - Lieferheld Presentation NoahConference 2011

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  • 1. Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission .de
  • 2. © Lakestar 2011Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission 2 .de
  • 3. © Lakestar 2011Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission 3 .de
  • 4. © Lakestar 2011Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission 4 .de
  • 5. Fabian Siegel, CEO Deliver Hero EuropeNOAH Conference, November 10th 2011 Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission .de
  • 6. THE CONVENIENT AND RELIABLE WAY TO ORDER FOOD 1. Enter your location (e.g. Zip Code) 2. See all take-aways that deliver to you 3. Simply select menu with a mouse-click – no annoying phone call 4. Pay cash on delivery or conveniently pay online 5. Get written order confirmation Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission .de
  • 7. CHANNEL SWITCH FUELS STRONG MARKET GROWTH Take-away revenue Europe: Total: 15B €* Today Online: 500M € “[…] All of these industries have gone to 100% online. Restaurant Delivery is starting to move, and we see no reason why it won’t 600% Growth follow the same pattern 60% per year due to channel switch […]” Bill Gurley, Benchmark, Nov 2010 2014 Est. Online: 3.5B €*2009 combined Euromonitor, Forrester, Burda & Proprietary Research Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission .de
  • 8. DELIVERY HERO IN GERMANY Case Study Germany: • Fast follower market entry strategy • > 700 cities • 10 month in the market • > 4.000 takeaway services • No.2 player after 7 months • 72,5% reach of population Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission .de
  • 9. MOAT 1: NETWORK DYNAMICS # Participating Restaurants # Conversion Transactions Rates Network Dynamics create deep moat # Customer Retention Acquisition Usage Data Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission .de
  • 10. MOAT 2: CPA RISES AFTER CHANNEL SWITCH ROI contribution ... $ $ Break even $ $ $ Upfront $investment required $ ($ Q1 Q2 Q3 Q4 Q1 Q2 Q2 ) + ($ CPA rises after channel switch is ) completed (Due to customer Lock-in) Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission .de
  • 11. OUTLOOK: REPLICATE MODEL IN EUROPE & OVERSEAS Expand into European and Overseas market, with each market’s potential to become a EUR 100M+ businesses. In addition to Germany, Switzerland and Australia, company currently targets 3 European and 5 emerging markets in the short to mid-term. Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission .de
  • 12. © Lakestar 2011Lieferheld GmbH confidential.-This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission 12 .de

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