Proximic - NOAH12 San Francisco

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Advertising - Presentation by Rodney Mayers, CRO of Proximic at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com

Advertising - Presentation by Rodney Mayers, CRO of Proximic at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com

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  • 1. Mapping Digital Advertising EnvironmentsRodney MayersChief Revenue OfficerJune 2012
  • 2. About Proximic  Headquartered in Palo Alto; 20 employees  40 customers (US, EMEA, Russia, APAC)  Inventory Data and Insights  Specialty: Highly granular page-level data for sell and demand-side  Non-linguistic, non-semantic technology  Supports English, Spanish, French, German, Portuguese, Polish, Italian, Dutch, Nordic, Russian; Chinese in Q3 2012  Efficient co-located cache solution for high availability, low latency, for direct integration into customer ad decisioning layer  Solutions: Planning, RTB, Audience Analysis, Custom SegmentsConfidential to Proximic, Inc.
  • 3. The Advertising Environment Then Now Easily understood Many Ad Environments advertising environmentConfidential to Proximic, Inc.
  • 4. The Proximic Difference PATTERN DYNAMIC PROXIMITY PROFILING + CATEGORY MATCHING = THE PROXIMIC DIFFERENCE Unstructured/  Translation to  RTB Ready Noisy content structured content handling  International service  Self-maintaining UGC Handling category net of  One platform for 350K+ Contextual, Brand Language Protection & independence  Nuance, context Audience Interest changes continuously
  • 5. Mapping Advertising EnvironmentsConfidential to Proximic, Inc.
  • 6. Page Level & User Level Maps Brand Safe?Confidential to Proximic, Inc.
  • 7. Business Model: Licensing & Usage Contextual Page Brand Protection level Page Quality The UI Cube Audience Interest User level Connected Intent Enhanced Impressions: Pay when your ad is delivered to the impression that was analyzed by our data.Confidential to Proximic, Inc.
  • 8. Accurate Mapping Requires Lots of Data 400,000 350,000 300,000 250,000 Total Processed 200,000 Results 150,000 100,000 50,000 - December January February March April MayConfidential to Proximic, Inc.
  • 9. The Proximic Senior Management Team  CEO Precision Demand Chairman of  Former CEO of NielsenConnect at Nielsen Company the Board  Former Chairman of MediaCom U.S. Jon Mandel  Grey Worldwide, Inc – SVP and Director of National Broadcast  Sony - supply chain management Founder and  Co-founded Tadoro, an electronic data interchange start-up CEO  Various private equity and corporate investment management positions within Philipp Pieper Deutsche Bank and Allianz Group  ADIFY (COO, GM) Chief  COX Enterprises – Various Sr. Level Positions in Corporate Development Revenue  Prodigy – Sales Operations & Project Management Officer  MBA Kellogg Rodney Mayers  Co-founder of AltaVista and Co-founder and CTO of Qwiki Chief  eBay, Head of Research Scientist  Carnegie Mellon University, Xerox PARC, and DEC’s Western Research Louis Monier  eBay (Architechture and Advanced Technology; Scalability Strategist) VP,  TripTrace (CEO), ArcScale (CEO), Zoho (Dir, Professional Services), Engineering Excite@Home (Sr. Project Manager), Raychem Corp. Tom DiGrazia  BA Statistics from the UC Berkeley  Finance and management positions at London Stock Exchange  CFO to start ups including Trovix (sold to Monster Worldwide); Piczo (sold CFO to Stardoll); Lexit Financial Group, First Tuesday Lucy Dathan  CPA at PricewaterhouseCoopers LLPConfidential to Proximic, Inc.
  • 10. Thank You Rodney Mayers Chief Revenue Officer Proximic, Inc 451 Florence St Palo Alto, CA 94301 m: (650) 303-3481 rodney.mayers@proximic.com
  • 11. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions May 2012 April 2012 Unique Industry Know-How Core Investment Banking Competence Sale of a 100%-stake in 100% focused on Internet companies, covering  The NOAH team has 25+ years of media 150 million growth equity investment from over 25 sub-verticals in this highly complex investment banking experience industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and to - 15+ years active coverage of leading European transactions with sizes of several billion euros Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing Total $300 million investment Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders thinking of industry leaders  8 successfully completed NOAH Advisors Ability to add value beyond banking advice transactions underline successful transfer of - Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011 management distraction Sale of a majority stake in Sale of a majority stake in Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs! NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to to and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG the industry reputation for excellence Exclusive Financial Advisor to - Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande potential buyers’ key decision makers short time frames - Coverage of over 500 companies and 4,000  Highly success-based compensation structures individuals align interests of clients and NOAH Advisors, and April 2011 April 2011 - Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in investment opportunities for leading have acquired a majority stake in investors (e.g. Bigpoint) Annual NOAH Conference to for $350m from The NOAH Advisors Core Team Exclusive Advisor to Advisor to Yatego Summit Partners and TA Associates Marco Yoram Jan Rodzynek Wijngaarde Brandes December 2009 April 2009 Managing Director Director Director Partial sale of $80m partial sale of and Founder to toContact Details Contact Details Contact Details Valuing Softonic at €175mmarco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com Advisor to Softonic Advisor to FotoliaUK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984Swiss Mobile: + 41 79958 1512
  • 12. Introduction to the NOAH Conference Overview of the NOAH Conference 2011 The NOAH Conference is an annual Internet event taking place once a Summary Overview Conference Program year in London, focused on top management from Internet start-ups to global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes, investment transactions presentations and panels over 2 full days Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications the world’s leading financial investors  NOAH party with additional guests from London and a great live band on the evening of the first day NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on twitter and in the press The conference will again take place at Old Billingsgate in London Registration will open in early 2012 Selected Conference Impressions For updates, please check: www.noah-conference.com Event Sponsors Strategic Sponsors