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Populis - NOAH12 San Francisco
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Populis - NOAH12 San Francisco

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Advertising - Presentation by Luca Ascani, Founder & CEO of Populis at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com

Advertising - Presentation by Luca Ascani, Founder & CEO of Populis at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com

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  • 1. Populis: Powering the Social Web June 2012
  • 2. Key Facts Global Digital Media Company• Primary media technology platform for social opinion leaders and independent publishers (over 35 M UV) with leading brands in Europe and South America• Complete suite for the independent key influencers: analytics, multi-platform distribution (social, search, mobile) and full content monetization (text, video, images)• World Wide coverage, 100s leading professional verticals (7 languages) focused on 5 main categories: Motors, Fashion, Technology, Lifestyle and Sport• Awards: Red Herring 100 (2010), Media Momentum (2011) and Deloitte Technology Fast 50 (2011) as one of the most innovative and fastest growing companies in the European Digital Media Economy (double digit growth in the last 5 years)• Populis International O&O Top Brands:
  • 3. Our Focus on Content Type of Online Type of Online Type of Content Content Distribution Creation Breaking Direct Professional News (Journalists) SocialPopulis Semi- Verticals ProfessionalsO&O (bloggers,Focus enthusiasts, fans) Search Info UGC Practice (online users)
  • 4. Our Media Approach Premium Publisher Network Publisher VAS Vertical Content Motors Fashion Multi O&O Premium Traffic Platform Websites Network Acquisition DistributionSport Tech Performance Analytics Lifestyle Network Populis Publisher Platform Monetization Display Ads Social Media Ads Performance Ads
  • 5. Populis FinancialsEBITDA % 16% 45% 59%
  • 6. Next Steps & Opportunities Leverage on content and key influencers to Tag Based Content in a multi-platform scenario• Focus on independent vertical information generated by social opinion leaders usable on different devices Populis Content Strategy Key Influencers Information Multi-Platform Opinions Relevant PC Content Vertical Smartphones Updated Tablet Tag Based Smart TV
  • 7. Luca Ascani Co-Founder & Chairmanemail: ascani@populis.com
  • 8. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions May 2012 April 2012 Unique Industry Know-How Core Investment Banking Competence Sale of a 100%-stake in 100% focused on Internet companies, covering  The NOAH team has 25+ years of media 150 million growth equity investment from over 25 sub-verticals in this highly complex investment banking experience industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and to - 15+ years active coverage of leading European transactions with sizes of several billion euros Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing Total $300 million investment Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders thinking of industry leaders  8 successfully completed NOAH Advisors Ability to add value beyond banking advice transactions underline successful transfer of - Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011 management distraction Sale of a majority stake in Sale of a majority stake in Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs! NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to to and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG the industry reputation for excellence Exclusive Financial Advisor to - Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande potential buyers’ key decision makers short time frames - Coverage of over 500 companies and 4,000  Highly success-based compensation structures individuals align interests of clients and NOAH Advisors, and April 2011 April 2011 - Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in investment opportunities for leading have acquired a majority stake in investors (e.g. Bigpoint) Annual NOAH Conference to for $350m from The NOAH Advisors Core Team Exclusive Advisor to Advisor to Yatego Summit Partners and TA Associates Marco Yoram Jan Rodzynek Wijngaarde Brandes December 2009 April 2009 Managing Director Director Director Partial sale of $80m partial sale of and Founder to toContact Details Contact Details Contact Details Valuing Softonic at €175mmarco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com Advisor to Softonic Advisor to FotoliaUK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984Swiss Mobile: + 41 79958 1512
  • 9. Introduction to the NOAH Conference Overview of the NOAH Conference 2011 The NOAH Conference is an annual Internet event taking place once a Summary Overview Conference Program year in London, focused on top management from Internet start-ups to global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes, investment transactions presentations and panels over 2 full days Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications the world’s leading financial investors  NOAH party with additional guests from London and a great live band on the evening of the first day NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on twitter and in the press The conference will again take place at Old Billingsgate in London Registration will open in early 2012 Selected Conference Impressions For updates, please check: www.noah-conference.com Event Sponsors Strategic Sponsors