Social Media For Non Profits


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Presentation by Shannon DeFries on June 21, 2010 for the AFP

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Social Media For Non Profits

  2. 2. Hello.<br />
  3. 3. Social Media 101:<br />Join the conversation.<br />
  4. 4. Social Media offers cost-effective resources to identifying the main influencers of your organization or your cause. <br />Opportunity to engage the public into authentic conversations.<br />Raise awareness, engage activity and improve public perception.<br />Why should non-profits use social Media?<br />
  5. 5. According to Forrester Research, over 40 percent of facebook users are over age 35.<br />eMarketer projects that, over the next five years, the number of US baby boomers who use the Internet at least once a month will grow by more than 5 million, from 58.2 million in 2006 to 63.7 million in 2011.<br />eMarketer says that "silver surfers" (over 60 years of age) are also a large segment of the US Internet population, growing from 17.7 million Internet users in 2006 to 25.3 million by 2011.<br />A Weber Shandwick survey, “Boomer-to-Friend (B2F) Connections,” found that boomers are naturals when it comes to recommendations, gladly telling family and friends what they think of products, organizations, and experiences. Nearly half (45 percent) of boomers have made recommendations online.<br />The Baby Boomers are on Board!<br />
  6. 6. Social Media and the Internet have leveled the playing field significantly for smaller organizations in regards to budgetary resources.<br />The major costs associated with Social Media are Time and Management.<br />Running ad campaigns on networks such as facebook or targeted PPC are minimal and effective.<br />What is the cost of Social Media Marketing?<br />
  7. 7. Overall brand awareness<br />Message control<br />Back office endorsement<br />Enhanced Search Engine Optimization (SEO)<br />Testimonials and credibility<br />Relevancy<br />Benefits of Social Media<br />
  8. 8. Organic vs. Inorganic Applications<br />Bond with your audience<br />Provide an easy call to action<br />Utilize language that will engage<br />Distribute Newsworthy content that does not kill your buzz<br />Consider any legal terms<br />Social Media Checklist<br />
  9. 9. Through the “Trickle Out Effect” social media can make a cause viral over night.<br />Build trust for your organization. <br />Prepare to monitor or respond to negative feedback.<br />Use the social networks that best suit your organization.<br />Connecting the right way <br />
  10. 10. Social Networks<br />Social Bookmarking<br />RSS/News Aggregators<br />Image Sharing<br />Video Sharing<br />Local Reviews<br />File Sharing/Content Distribution<br />Blogs<br />Social Media Channels<br />
  11. 11. facebook<br />Twitter<br />Linked in<br />Ryze<br />My Space<br />Niche networks<br />Top Social Networks<br />
  12. 12. “I see velvet rope social networks, where some kind of gating to keep out the commons will occur. I see a thousand specific Twitters popping up for places internally and externally, each using OAuth to validate who we are.” - Chris Brogan, New Marketing Labs<br />Wikipedia lists over 100 social networks worldwide.<br />Outside the Big Three<br />
  13. 13. Social Media Niche: Philanthropy<br />Chart sourced from Wall Street Journal<br />
  14. 14. facebook<br />Fan Pages<br />Causes<br />Pages<br />facebook platform<br />Ideal for main page of foundation<br />Very simple to set up<br />More brand oriented<br />Causes<br />facebook application<br />Requires authentication<br />Can be utilized for fundraising via Paypal<br />
  15. 15. You must have a facebook account before you can download the causes application<br />You must become a partner<br />In order to raise funds you must become a beneficiary<br />Setting up causes on facebook<br />
  16. 16. To get started using Causes, apply to be a nonprofit partner by filling out the application at<br />Your nonprofit can start multiple causes around different issues you work on, for different communities of supporters you have, or to see which ones take off!  More questions about how this all works? <br />Become a non-profit partner<br />
  17. 17. How to start a cause<br />
  18. 18. How to accept donations<br />
  19. 19. Web 3.0 was coined by John Markoff of the New York Times in 2006.<br />The term refers to a third generation of Internet-based services that collectively comprise 'the intelligent Web‘<br />Web 3.0 will be a complete integration of social media and personalizing the web experience.<br />Conveying your message in 120 characters or less<br />Defining Web 3.0?<br />
  20. 20. Integration of Social Media Commenting<br />Filters<br />Real Time Search Engines (One Riot/Google Caffeine)<br />Open Graph<br />Tagging<br />Social Media Evolution<br />
  21. 21. Brand Establishment <br />Social Media is one key component to protecting or establishing a trust worthy brand.<br />
  22. 22. Breaking through the clutter (best practices and observations)<br />Maintaining a clear and consistent message<br />Case Studies for Organizations who have got it right.<br /> The Wounded Warrior Project The Humane Society<br />Engaging media opinion<br />Making it Stick<br />
  23. 23. Tools available<br />What works for your program<br />Longevity and Sustainability<br />Considerations on measurement<br />
  24. 24.<br /><br />Tweet Deck<br />facebook Forums<br /><br />Resources<br />
  25. 25. For more information regarding Social Media Management please contact Crystal Clear Public RelationsMiami +1 305-766-3504Fort Lauderdale +1 954-579-7858 Email info@CrystalClearPublicRelations.com<br />Contact Us<br />