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Global Fortune 1000 marketers rely on NM Incite solutions to discover emerging, industry-speciﬁc
consumer insights and build relevant, diﬀerentiated and emotionally engaging brands. NM Incite, a
Nielsen/McKinsey company, was established with the vision that real time, authentic consumer
expression in social media transforms how marketers build strong brands, create passionate and
engaged brand communities, and ultimately achieve superior sales outcomes.