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NM Incite: Solving Marketing Problems in a Social World
 

NM Incite: Solving Marketing Problems in a Social World

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Global Fortune 1000 marketers rely on NM Incite solutions to discover emerging, industry-specific ...

Global Fortune 1000 marketers rely on NM Incite solutions to discover emerging, industry-specific
consumer insights and build relevant, differentiated and emotionally engaging brands. NM Incite, a
Nielsen/McKinsey company, was established with the vision that real time, authentic consumer
expression in social media transforms how marketers build strong brands, create passionate and
engaged brand communities, and ultimately achieve superior sales outcomes.

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    NM Incite: Solving Marketing Problems in a Social World NM Incite: Solving Marketing Problems in a Social World Document Transcript

    • SOLVING MARKETING PROBLEMS IN A SOCIAL WORLDGlobal Fortune 1000 marketers rely on NM Incite solutions to discover emerging, industry-specificconsumer insights and build relevant, differentiated and emotionally engaging brands. NM Incite, aNielsen/McKinsey company, was established with the vision that real-time, authentic consumerexpression in social media transforms how marketers build strong brands, create passionate andengaged brand communities, and ultimately achieve superior sales outcomes. buzzmetrics My BuzzMetrics Who are our Customers? A professional-grade, web-based, social NM Incite customers are innovative, global Snapshot Summary insights platform that enables you to Largest Trend Shift: Top Author: Top Source: Positive Sentiment: Top Social Media Type: Most Frequent Word: All +30% food_enthusiast www.weightwatchers.com +21% Boards nutrition marketing executives in brand Sentiment Aggregated Volume Trended Top Source Source Message Count organize, segment and analyze clean, 100% 8,000 www.weightwatchers.com 1,459 80% 7,500 www.amazon.com 982 7,000 www.couponforum.com 500 60% 6,500 www.topix.net 486 management, consumer insights and 40% 6,000 www.facebook.com 403 20% www.healthboards.com 367 5,500 www.afullcup.com 295 0 5,000 trusted, global data in real time. www.cookingjunkies.com 250 Positive Negative Soda abc.go.com 123 Neutral www.pregnancy.org 97 market research at leading Consumer Packaged Goods, Financial Services, Healthcare and Technology companies. Industry Solutions Industry-specific marketing solutions for Consumer Packaged Goods, Financial Services, Healthcare, TV and other sectors. Advisory Services The NM Incite Advisory team draws on the collective expertise of Nielsen and McKinsey to help you execute on opportunities in product development, social care and reputation management. Social Data Feed (API) Provides secure, seamless integration of enhanced social data into your proprietary monitoring applications and analytic environments. KNOW THE CUSTOMER
    • WHAT MAKES DIFFERENT?As the global leader in social media insights software, research andadvisory services, NM Incite... • Solves marketing problems in a social world. NM Incite by the Numbers • Is trusted by Fortune 1000 marketing pros seeking global reach and consistency. 20+ messages are supported in our live • Deploys deep industry expertise. • Maintains a true ‘Big Data’ platform for clean data you can Billion indexes through our unique platform 50 trust. new messages are collected every day, representing a 30% • Utilizes robust analytics powered by Nielsen Measurement Science. Million YOY growth in data collection • Blends social media with proprietary Nielsen data assets for ~100,000 unparalleled consumer insight. topics built for clients in 2011 • Matches client capabilities with multiple solutions (i.e., data, software, research solutions, advisory). 8,500 social media reports are executed daily • Incorporates proven proprietary McKinsey frameworks and approaches. Powered by Nielsen & McKinsey Global ReachAs a joint venture between Nielsen and McKinsey, NM NM Incites is one of the largest global leaders in Incite brings to bear world-class expertise in applying social media to solve marketing problems, Measurement Science and Management Consulting. operating in over 30 markets, including the United States, Canada, United Kingdom, Germany, China, India, Japan and Australia.NM INCITE • 770 Broadway, New York, NY 10003855.888.6904 • contact@nmincite.com • nmincite.com KNOW THE CUSTOMER