SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Healthcare Social Media: The Conversation That Is Defining Your Brand

by on Apr 27, 2011

  • 3,865 views

NM Incite’s Melissa Davies (Strategic Account Director, Healthcare) presented a webinar with the American Marketing Association on Healthcare Social Media. ...

NM Incite’s Melissa Davies (Strategic Account Director, Healthcare) presented a webinar with the American Marketing Association on Healthcare Social Media.

As part of the presentation, Melissa shared some new benchmarking data related to online conversations within the healthcare space. “We have always looked at total volume of online discussion, and that is still important,” Melissa said. “But we are also looking at new ways to understand engagement with social media and how that differs across therapeutic areas. Our new data plots the volume of online discussion against disease prevalence as one way to measure that engagement.”

Statistics

Views

Total Views
3,865
Views on SlideShare
3,577
Embed Views
288

Actions

Likes
6
Downloads
183
Comments
0

12 Embeds 288

http://www.nmincite.com 156
http://nmincite.com 55
http://mscheele.posterous.com 53
http://webinsights.tumblr.com 7
http://paper.li 7
http://108.166.71.171 2
http://posterous.com 2
http://webcache.googleusercontent.com 2
http://twitter.com 1
http://localhost 1
http://feeds.feedburner.com 1
https://twitter.com 1
More...

Accessibility

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Healthcare Social Media: The Conversation That Is Defining Your Brand Healthcare Social Media: The Conversation That Is Defining Your Brand Presentation Transcript