The "Social" Revolution: UNCFSP 2011

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The "Social" Revolution: Transforming Health Information into Health Innovation

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  • I think you are all familiar with the National Library of Medicine at the National Institutes of Health.
  • Even as far back as the 14th century, our friends have been taking pictures of us at the absolute worst times.The Tacuinum (sometimes Taccuinum) Sanitatis:a medieval handbook on wellnessTaccuinoSanitatis. 14thc. http://commons.wikimedia.org/wiki/File:49-aspetti_di_vita_quotidiana,_vomito,Taccuino_Sanitatis,_Ca.jpg
  • Social Media and Young Adults: Pew Internet & American Life Project. 2010http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
  • 50-64 6.7 fold increaseOlder Adults and Social Media: Pew Internet & American Life Project. 2010http://pewinternet.org/Reports/2010/Older-Adults-and-Social-Media/Report.aspx
  • Stories. Tags enable browsing. Map geotags.
  • @ http://icanhascheezburger.com/2008/03/26/funny-pictures-drinkin-your-sodas/
  • http://www.youtube.com/user/800273TALK
  • http://www.youtube.com/watch?v=rlXRavVgxJY
  • http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=09723a3214
  • NLM allows posting on our wall by those who follow us. I love the post from UNMC about watching minimally invasive spinal surgery… if you’re not in class.
  • Given the variety of work that takes place at NLM, there are a number of Twitter accounts. The most followed is MedlinePlus.
  • 5 languages
  • Of course, I am not directly endorsing either of these publication. However, by having a broad overview of social media policies from health-related organizations, you are in a position to make better informed decisions.http://www.ama-assn.org/ama/pub/meeting/professionalism-social-media.shtmlhttp://www.ama.com.au/socialmedia
  • http://www.flickr.com/photos/29297091@N08/4978573428/
  • http://www.flickr.com/photos/29297091@N08/5171602979/
  • http://reginaholliday.blogspot.com/2011/05/david-hales-jacket-medicine-in-matrix.html
  • http://media.photobucket.com/image/recent/bigredcheese/finishedmural-1.jpghttp://www.npr.org/templates/story/story.php?storyId=120028213
  • http://www.washingtonpost.com/wp-dyn/content/article/2009/08/05/AR2009080503331.html
  • http://reginaholliday.blogspot.com/http://twitter.com/#!/reginahollidayhttp://www.facebook.com/regina.holliday
  • http://www.flickr.com/photos/taedc/5824507774/http://reginaholliday.blogspot.com/2011/04/walking-gallery.htmlhttp://reginaholliday.blogspot.com/2011/06/walkers-oath.html
  • http://reginaholliday.blogspot.com/2011/05/david-hales-jacket-medicine-in-matrix.html
  • Even though the developers decided not to releasePharmvilleRx, they have released all of the code to an open-source community called github. This code can be re-used in a variety of applications, include mobile phones. Additionally, the National Library of Medicine can incorporate the pill identification system into our Facebook page and provide this valuable resource to citizens, at virtually no development cost to the government.
  • The developers of PharmvilleRx created a Facebook search interface for Pillbox as part of the game.
  • The "Social" Revolution: UNCFSP 2011

    1. 1. The "Social" Revolution: Transforming Health Information into Health Innovation<br />David Hale<br />National Library of Medicine<br />National Institutes of Health<br />U.S. Department of Health and Human Services<br />david.hale@nih.gov<br />
    2. 2.
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    5. 5.
    6. 6.
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11. The “Social” Revolution<br />Facebook and Twitter<br />Health information in social networks<br />Self-organizing groups, grassroots<br />Pillbox: Engaging through social networks<br />Social media nightmare<br />
    12. 12. “You’ve been tagged in a photo.”<br />
    13. 13. Facebook<br />
    14. 14. Facebook<br />Available to general public since 2006<br />Users share conversation, photos, games, events, etc.<br />550 million users<br />3rd largest “country” in the world<br />30 billion pieces of content shared monthly<br />Included non-user-generated content<br />
    15. 15.
    16. 16.
    17. 17. Twitter<br />
    18. 18. Twitter<br />Founded 2006<br />140 character “tweets” broadcast to followers<br />SMS gateway allowed for cell phone use via text messages<br />~50 million tweets sent per day<br />~7,000 tweets per second sent NYE 2011 Japan<br />
    19. 19.
    20. 20.
    21. 21. Social Media on the Rise<br />
    22. 22. Percent (average) of online adults who use Twitter or another status-updating site?<br />4%<br />9%<br />19%<br />25%<br />37%<br />
    23. 23. Social Media and Young Adults: Pew Internet & American Life Project. 2010<br />
    24. 24. Which demographic has seen the greatest increase in social networking utilization since 2005?<br />18-29 year olds<br />30-49 year olds<br />50-64 year olds<br />65+<br />
    25. 25. Older Adults and Social Media: Pew Internet & American Life Project. 2010<br />
    26. 26. Pictures:Worth More than aThousand Words<br />
    27. 27.
    28. 28.
    29. 29.
    30. 30.
    31. 31. Video:Let the Story Tell Itself<br />
    32. 32.
    33. 33.
    34. 34. http://www.youtube.com/user/CDCStreamingHealth<br />
    35. 35.
    36. 36.
    37. 37. Twitter:Social Media Sandbox<br />
    38. 38. http://twitter.com/fdarecalls<br />
    39. 39. http://twitter.com/CDCemergency<br />
    40. 40.
    41. 41. @ http://philbaumann.com/2009/01/16/140-health-care-uses-for-twitter/<br />
    42. 42. @ http://philbaumann.com/2009/01/16/140-health-care-uses-for-twitter/<br />
    43. 43. Twitter:Syndromic Surveillance <br />
    44. 44. @ http://www.google.org/flutrends/<br />
    45. 45. http://www.cs.jhu.edu/~mdredze/publications/2011.tech.twitter_health.pdf<br />
    46. 46. http://www.cs.jhu.edu/~mdredze/publications/twitter_health_icwsm_11.pdf<br />
    47. 47. http://www.cs.jhu.edu/~mdredze/publications/twitter_health_icwsm_11.pdf<br />
    48. 48. Social NetworkingatUNCF<br />
    49. 49.
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    52. 52. Social Networking at theNational Library of Medicine<br />
    53. 53.
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    56. 56.
    57. 57.
    58. 58. Conversations about NLM<br />
    59. 59.
    60. 60.
    61. 61.
    62. 62.
    63. 63. Guidance<br />
    64. 64. http://newmedia.hhs.gov/standards/index.html<br />
    65. 65. http://newmedia.hhs.gov/resources/twitter_guidance.html<br />
    66. 66. http://www.ama.com.au/socialmedia<br />
    67. 67. Social Media Mantra:Mission, Tool, Metrics, Teach<br />Jeffrey Levy, Director of Web Communication, EPA<br />
    68. 68. Self-organizing Groups:Unconferences<br />
    69. 69.
    70. 70.
    71. 71.
    72. 72. Self-organizing Groups:Code-a-thons<br />
    73. 73. @ http://crisiscommons.org<br />
    74. 74. @ http://crisiscommons.org<br />
    75. 75. http://articles.cnn.com/2010-01-19/tech/tech.camp.haiti_1_smartphone-group-s-work-creole?_s=PM:TECH<br />
    76. 76. Geeks for Haiti<br />
    77. 77. Grassroots:<br />Medical Art Advocacy<br />
    78. 78.
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    80. 80.
    81. 81.
    82. 82.
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    84. 84.
    85. 85. Pillbox: Engaging throughSocial Networks<br />
    86. 86. Pillbox beta- http://pillbox.nlm.nih.gov<br />
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    95. 95.
    96. 96.
    97. 97.
    98. 98. Social Media Nightmare<br />
    99. 99. The Case of the Drunken TweetOrHonesty is the Best Policy<br />
    100. 100.
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    105. 105.
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    119. 119. Social Media Mantra:Mission, Tool, Metrics, Teach<br />Jeffrey Levy, Director of Web Communication, EPA<br />
    120. 120. The "Social" Revolution: Transforming Health Information into Health Innovation<br />David Hale<br />National Library of Medicine<br />National Institutes of Health<br />U.S. Department of Health and Human Services<br />david.hale@nih.gov<br />

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