The "Social" Revolution: UNCFSP 2011

The "Social" Revolution: Transforming Health Information into Health Innovation
David Hale
National Library of Medicine
National Institutes of Health
U.S. Department of Health and Human Services
david.hale@nih.gov

The “Social” Revolution
Facebook and Twitter
Health information in social networks
Self-organizing groups, grassroots
Pillbox: Engaging through social networks
Social media nightmare

“You’ve been tagged in a photo.”

Facebook

Facebook
Available to general public since 2006
Users share conversation, photos, games, events, etc.
550 million users
3rd largest “country” in the world
30 billion pieces of content shared monthly
Included non-user-generated content

Twitter

Twitter
Founded 2006
140 character “tweets” broadcast to followers
SMS gateway allowed for cell phone use via text messages
~50 million tweets sent per day
~7,000 tweets per second sent NYE 2011 Japan

Social Media on the Rise

Percent (average) of online adults who use Twitter or another status-updating site?
4%
9%
19%
25%
37%

Social Media and Young Adults: Pew Internet & American Life Project. 2010

Which demographic has seen the greatest increase in social networking utilization since 2005?
18-29 year olds
30-49 year olds
50-64 year olds
65+

Older Adults and Social Media: Pew Internet & American Life Project. 2010

Pictures:Worth More than aThousand Words

Video:Let the Story Tell Itself

http://www.youtube.com/user/CDCStreamingHealth

Twitter:Social Media Sandbox

http://twitter.com/fdarecalls

http://twitter.com/CDCemergency

@ http://philbaumann.com/2009/01/16/140-health-care-uses-for-twitter/

Twitter:Syndromic Surveillance

@ http://www.google.org/flutrends/

http://www.cs.jhu.edu/~mdredze/publications/2011.tech.twitter_health.pdf

http://www.cs.jhu.edu/~mdredze/publications/twitter_health_icwsm_11.pdf

Social NetworkingatUNCF

Social Networking at theNational Library of Medicine

Conversations about NLM

Guidance

http://newmedia.hhs.gov/standards/index.html

http://newmedia.hhs.gov/resources/twitter_guidance.html

http://www.ama.com.au/socialmedia

Social Media Mantra:Mission, Tool, Metrics, Teach
Jeffrey Levy, Director of Web Communication, EPA

Self-organizing Groups:Unconferences

Self-organizing Groups:Code-a-thons

@ http://crisiscommons.org

http://articles.cnn.com/2010-01-19/tech/tech.camp.haiti_1_smartphone-group-s-work-creole?_s=PM:TECH

Geeks for Haiti

Grassroots:
Medical Art Advocacy

Pillbox: Engaging throughSocial Networks

Pillbox beta- http://pillbox.nlm.nih.gov

Social Media Nightmare

The Case of the Drunken TweetOrHonesty is the Best Policy

Social Media Mantra:Mission, Tool, Metrics, Teach
Jeffrey Levy, Director of Web Communication, EPA

The "Social" Revolution: Transforming Health Information into Health Innovation
David Hale
National Library of Medicine
National Institutes of Health
U.S. Department of Health and Human Services
david.hale@nih.gov

The "Social" Revolution: UNCFSP 2011

by U.S. National Library of Medicine, Division of Specialized Information Services

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