Transmedia and Social Media Excerpt

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Excerpt of full presentation, Transmedia and Social Media, the role of media in social media. Presented by Eva Abreu, NJ Social Media. Discusses traditional media and the convergence with new media and social media. Contact Eva for more information or for speaking inquiries, http://www.njsocialmedia.com or http://evaabreu.com or email: editor@njsocialmedia.com

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  • Conversational Media, New Media, Social Media
  • Conversational Media, New Media, Social Media
  • Merging, Crossover, Interconnecting, Multi-Platform, telling your story through numerous media sources, in different ways. Henry Jenkins' book Convergence Culture
  • Conversational Media, New Media, Social Media
  • Conversational Media, New Media, Social Media
  • Transmedia and Social Media Excerpt

    1. 1. Connecting with Social Media Presented by Eva Abreu Web: www.EvaAbreu.com Email: eva@evaabreu.com Tel. 973-610-5571 Twitter: @Eva_Abreu Facebook: Eva.Abreu
    2. 2. Excerpt from full presentation
    3. 3. Social Media – Overview <ul><li>It’s All About Storytelling </li></ul><ul><ul><ul><li>Text </li></ul></ul></ul><ul><ul><ul><li>Photos </li></ul></ul></ul><ul><ul><ul><li>Audio </li></ul></ul></ul><ul><ul><ul><li>Video </li></ul></ul></ul>Presentation by Eva Abreu Imagination
    4. 4. Social Media – Overview <ul><li>It’s All About Storytelling </li></ul><ul><ul><ul><li>Text </li></ul></ul></ul><ul><ul><ul><li>Photos </li></ul></ul></ul><ul><ul><ul><li>Audio </li></ul></ul></ul><ul><ul><ul><li>Video </li></ul></ul></ul>Presentation by Eva Abreu Imagination
    5. 5. Traditional Ways To Connect: <ul><li>Broadcast, One to Many -- </li></ul><ul><li>Media: TV, Print, Radio, Film, Theater, Art, Concerts </li></ul><ul><li>Ads, Direct Mail, Billboards, Signs, SWAG </li></ul><ul><li>Direct Contact, Person-to-Person -- </li></ul><ul><li>Telephone, Email </li></ul><ul><li>F2F: Meetings, Meals, Networking Events, Conferences, Presentations, Trade Shows </li></ul>Presentation by Eva Abreu
    6. 6. New Ways To Connect: <ul><li>Traditional + New Media: Transmedia </li></ul><ul><li>Merging, Crossover, Multi-Platform </li></ul><ul><li>Storytelling: Telling your story through different media, in different ways </li></ul><ul><li>Allowing your audience to re-tell, share your story, through their connections </li></ul><ul><li>Having your story go “viral” </li></ul>Presentation by Eva Abreu
    7. 7. Social Media – Convergence <ul><li>Transmedia Storytelling </li></ul>Presentation by Eva Abreu
    8. 8. Social Media – Convergence <ul><li>Transmedia Storytelling </li></ul>Presentation by Eva Abreu
    9. 9. Excerpted from full presentation For more information, contact Eva Abreu Web: www.EvaAbreu.com Email: eva@evaabreu.com Tel. 973-610-5571 Twitter: @Eva_Abreu Facebook: Eva.Abreu

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