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2 core activities to guarantee SME success

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The 2 Balanced Business Scorecard activities needed for SME success

The 2 Balanced Business Scorecard activities needed for SME success

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  • 1. Core business activities to guarantee success in SMEs Parker Marketing is the business vehicle for the work of Nick Parker, a fractional Sales and Marketing Director working for the leaders of £0.5m - £20m business service companies based in Oxfordshire, UK e: nick@parker-marketing.co.uk m: 07973 380776 © Nick Parker 2014 Operations GrowthFinance Marketing & Sales The Balanced Business Scorecard* * The Balanced Business Scorecard is perhaps the worlds most widespread strategic management system and is commonly attributed to Robert Kaplan and David Norton. In summary, it espouses that the management of the a larger and more complex business must have a dashboard showing the performance of the company against 4 metrics in each of 4 specific business areas. Just as a pilot flying a modern and complex plane, this is the only way to ensure that all business functions are in the rude health to guarantee survival In smaller businesses it is not realistic to have sufficient resources to support a balanced approach. However, limited resources must be focused on some specific activities to guarantee success. Guaranteed infinite survival for the smaller business Operations GrowthFinance Marketing & Sales

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