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This presentation introduces NIXTY - a web-based educational platform that provides free and premium ePortfolios, courses, continuing education suites, and learning management systems. NIXTY is used to illustrate viral growth, social media marketing, and search engine optimization. Sales strategies (agnostic platform vs. highly segmented; or both?) are contrasted and discussed. Finally, we share our hypotheses that we'll be testing over the next several months. For example, we know institutions purchase learning management systems/course management systems, but we don't know that people will use and invite people to use ePortfolios.