Newsletter Volume 5, 2012 Event Info Management Quotient Product Update New Joining Refresher Quote of the month Word of the month Tips Movie Review
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Management Quotient – Product Positioning “You CAN’T just ask customers Definitions: WHY? what they want and then try to give it to them. By the time you Positioning is the process by The Consumer buying decision get it built, they’ll want which marketers try to create an process is characterized by five something new.” image or identity in the minds of stages: Problem recognition, their target market for its information search, evaluating of – Late Steve Jobs, Former CEO product, brand, or organization. alternatives, purchase, and post- Apple purchase evaluation. OR Product positioning influences ”The basic approach of Positioning is an organized the evaluation of alternatives and positioning is not to create system for finding a window in purchasing stages. something new and different, but the mind. It is based on the to manipulate what’s already up concept that communication can It is these two stages where the there in the mind, to retie the only take place at the right time consumer compares the products connections that already exist.” and under the right offered by different brands, and circumstances. possibly chooses one. As the consumer compares products, “To find a unique position, you OR product positioning will help the must ignore conventional logic. consumer determine the Conventional logic says you find Positioning is how consumers differences between the your concept inside yourself or perceive a brand or product, products, and help them select inside the product.” particularly in relation to other the product which best meets brands and products. their evaluation criteria. - Al Ries & Jack Trout, Authors - Positioning: The Battle for Your Mind
Contd…HOW? Customer Needs what the company knows about the target audiences needs. Define market where product Effective product positioning will compete requires a clear understanding of Communication Channels Define Attributes of Product customer needs so that the right communication channels are Product positioning helps space selected and key messages will marketers consider how their Collect information from resonate with customers. Product offerings are different from sample customers about positioning starts with identifying others that consumers have to their perception of products specific, niche market segments choose from. But it is not enough on relevant attribute to target -- not just women over to know this from an internal Determine each products 25 but women from 25 to 30 who perspective -- marketers must work in senior-level management communicate this to the target share of mind positions, make Rs. X per year, audiences. To do this effectively, Determine each products are married and enjoy sporting they must choose communication current location in the activities. The more specific the channels that are designed to product space better it is. connect with their identified Determine preferred target audiences at times when combination of attributes Competitive Pressures they will be most receptive to these messages. Examine fit between your Marketers must weigh product and ideal product. competitive pressures when they are considering the positioning elements of their marketingAn effective product positioning plans. Effective positioningensures that marketing messages conveys to consumers why thisresonate with target consumers companys product or serviceand compel them to take action. should be preferred over other competitive options based onSources: Wikipedia.org, chron.comFurther reading:http://www.marketing91.com/positioning-strategies/http://www.123helpme.com/role-of-product-positioning-in-consumer-buying-decision-process--view.asp?id=164631http://businesscasestudies.co.uk/kelloggs/using-aims-and-objectives-to-create-a-business-strategy/introduction.html
Product/ Project Update EnterpriseAccess MInfo Products Survy Fone New Features: Railtel OFC Survey completed, Reports 1st UAT is successfully Browser Window submitted. ROW Approval is completed Improvements required from different Vodafone Feasibility Portal New Legend Designer authorities. is successfully integrated New Tools in MaC 75% Project is completed with Enterprise Access New Bing Premium Services Unique Building Enhanced Support for 64-Bit Destination Generation is successfully Operating Environments completed MInfo Manager Integration 9 new malls added Enhanced Support for 64-Bit HUP Operating Environments Land Open MWS Data in MInfo NMS/MRTG/RAMP integration is on-going Professional 78 new Models added Cluster planning Phase 1 PM rfM successfully Completed Market Pulse desktop New addition of Indian Air SINH LOAD Balancing is launched across the pilot Force Station – 5m, Sao successfully integrated circles by MTS Paolo – 5m & 20m and with Enterprise Access Ongoing Web deployment Czech Republic – 20m
New Joining His technical skills involve His Date of Birth is 13th-Mar. He knowledge of Quality Center, SQL can be reached atMr. Ankush Wadhwa has joined Server, .Net, PL SQL, Orchestrator sandeep.singh@Companysoftwarus as Senior VP – Business and Jira. e.comDevelopment and Sales in SalesDepartment. He possesses B.Sc. (IT) from Sikkim Manipal University, Mr. Sandeep Verma has joined usHe has 10+ years of rich Gangtok and a Polytechnic as GIS Engineer in Electricalexperience with well-known Diploma (Computer Science & Department. He has 4 years oforganizations. Engineering) from Karnataka experience. University.He possesses Masters of He possesses a Diploma inTechnology & Management from His Date of Birth is 31st-Mar. He Autocad from Digital Computers.N.I.F.T., New Delhi and B.E. - can be reached atTelecom Engg. from B.M.S. indranil.mukhopadhyay@Compa His technical skills involveCollege of Engineering, Bangalore nysoftware.com knowledge of Arc GIS, MapInfo,University. . Google Earth, and Global Mapper.His Date of Birth is 3rd-June. He Mr. Sandeep Singh has joined uscan be reached at as Team Lead (Operations & His Date of Birth is 7th-Nov. Heankush.wadhwa@Companysoftw Support Team) in Software can be reached atare.com. Department. He has 3 years of sandeep.verma@Companysoftwa experience. re.comMr. Indranil Mukhopadhyay has He possesses a Diploma in Oraclejoined us as Software Testing DBA & Oracle Apps DBA fromLead in Software department. He Ducat, Noida and a B.A. fromhas 6 years of experience. Delhi University.
Mr. Shailendra Singh Bisht has Her technical skills involvejoined us as Sr. GIS Engineer in knowledge of .NET, ASP.Net, C#,Electrical Department. He has 5 SQL Server and Oracle 9i. His Date of Birth is 20th-Apr. Heyears of experience. can be reached at She possesses MCA from Gautam gaurav.rathor@CompanysoftwarHis technical skills involve Buddh Technical University, e.comknowledge of Arc GIS, MapInfo, Lucknow, U.P. and B.Sc. fromErdas, and Global Mapper. Rohilkhand University, Bareilly. Ms. Rajesh Kumari has joined usHe possesses a Post Graduate Her Date of Birth is 6th-Jul. She as Software Engineer in SoftwareDiploma in Computer can be reached at Department. She has 2 years ofApplications from Punjab rupali.gupta@Companysoftware. experience.University, GNIIT from NIIT, comChandigarh and a B.A. from Her technical skills involvePunjab University. knowledge of ASP.Net, C#, XML, Mr. Gaurav Rathor has joined us Google Maps, Visual Studio.Net,His Date of Birth is 15th-Aug. He as Web UI Specialist in Software Windows XP, SQL Server andcan be reached at Department. He has 4 years of Software Testing tools.shailendra.bisht@Companysoftw experience.are.com She possesses MCA from MDU His technical skills involve University, Delhi. knowledge of HTML, CCS2,Ms. Rupali Gupta has joined us as Illustrator, Adobe Photoshop, and Her Date of Birth is 21st-Mar. SheSoftware Engineer in Software Coral Draw. can be reached atDepartment. She has 1.5 years of rajesh.kumari@Companysoftwarexperience. He possesses a Diploma in Future e.com arts from Maximus School of Animation & Visual-Fx (Autodesk certified), Delhi.
Refresher Buddha was a spiritual teacher from According to the early Buddhist Quote of the Month the Indian subcontinent on whose texts, after realizing that meditative teachings Buddhism was founded. jhana was the right path to Do not dwell in the past; do awakening, but that extreme not dream of the future, Gautama taught middle asceticism didnt work, Gautama Way compared to the discovered what Buddhists call concentrate the mind on severe asceticism found in the Middle Way —a path of the present moment. the Sramana (renunciation) moderation away from the extremes movement common in his region. of self-indulgence and self- - Buddha mortification. In a famous incident, Siddhartha was born in a royal after becoming starved and Hindu Kshatriya family. By tradition, weakened, he is said to have he is said to have been destined by accepted milk and rice pudding from birth to the life of a prince, and had a village girl named Sujata. three palaces built for him. Following this incident, Gautama At the age of 29, Siddhartha left his was famously seated under palace to meet his subjects. Despite a pipal tree—now known as his fathers efforts to hide from him the Bodhi tree—in Bodh Gaya, India, the sick, aged and suffering, when he vowed never to arise until Siddhartha was said to have seen an he had found the truth. old man. When his charioteer explained to him that all Kaundinya and four other people grew old, the prince went on companions left him believing that further trips beyond the palace. On he had abandoned his search and these he encountered become undisciplined. a diseased man, a decaying corpse, and an ascetic. These depressed After a reputed 49 days of him, and he initially strove to meditation, at the age of 35, he is overcome ageing, sickness, and said to have attained Enlightenment. death by living the life of an ascetic.
Refresher grams of sugar and 50 calories perWord of the Month Tips cup.in·dus·tri·ous "Healthy" Foods That Are Fat Free Flavored Yogurt Actually Bad For YouMeaning: Most flavored yogurts pack 15Hard-working, diligent, or assiduous Wheat Bread grams of sugar and if they’reSynonyms: You can add wheat to literally any flavored with fruit they’re notHard-working, diligent, active, busy, carbohydrate and label it as a wheat healthy.steady, productive, energetic, product; do you really think thatConscientious, tireless, zealous, labo makes them healthy? If it isn’t 100% Protein Barsrious, assiduous, sedulous whole wheat, bread can contain enriched flour, which gives you a Too many protein bars are justUse in a Sentence: sugar spike and crash without any processed bricks of artificialShe was an industrious and willing nutritional value. ingredients and fillers. Most of themworker Dried Fruit end up being not much more than a candy bar with protein sprinkled in Sure, it’s got fiber. It also has tons of it. added sugar and sulfur to keep it preserved longer. Since the fruit is Organic Snack Foods dried, it has at least 3 times more calories per volume than its fresh It’s very popular these days to use counterpart. the words organic or gluten free, and people think these are Flavored Soy Milk synonymous with healthy – they’re not. Yes, soy can be a source of protein and potassium. But drinking the vanilla or chocolate flavors adds 10 Source: Forbes.com
Refresher Movie Review Does ‘Heroine’ work? Yes, but only because of Kareena Kapoor. From Star cast: Kareena Kapoor, Arjun doing the raunchy act in ‘Halkat Rampal, Randeep Hooda, Divya Jawaani’ to the scenes where she is Dutta, Shahana Goswami, Ranvir battling depression and popping Shorey. pills, to the I-don’t-care-attitude of a confident actress, Kareena makes Direction: Madhur Bhandarkar Mahi memorable and lovable. Verdict: 2/5 Stars Unfortunately the sheer mediocrity surrounding her -- with everyone in - Shomini Sen, Zee News spoof mode, especially the dialogue writers -- never lets us feel for her character in what turns out to be a grotesquely long film 1.5/5 Stars - Raja Sen, Rediff.com The film that Bhandarkar has made is indeed disappointingly mechanical. Mercifully, Kareena does demonstrate that she has a feel for the character. But, then, why wouldn’t she? After all she plays herself in Heroine. 2/5 Stars - Saibal Chatterjee, NDTV Movies
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