Demographic and lifestyle data product

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Demographic and lifestyle data product

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Demographic and lifestyle data product

  1. 1. A Demographic and Lifestyle Data ProductCOMPANY CONFIDENTIAL From:
  2. 2. Overview Serving the needs of various Leading global supplier of industries predominantly Digital maps, Geographic Global Telecommunications, Database and GIS Solutions Local Navigation and LBS Industries ISO 9001:2008 (QMS) Leading organizations rely on company driven by Leptons ability to solve their commitment to highest business problems and to standards in product quality drive profitable growth and processesCOMPANY CONFIDENTIAL 2
  3. 3. Advantage High In-houseIncomparable Transparent production Team of Fast execution Customer Geo- Project capacity and Professionals and quick Centric processing management efficient with domain delivery Approach capabilities System vendor Experience network AdvantageCOMPANY CONFIDENTIAL 3
  4. 4. Our CustomersCOMPANY CONFIDENTIAL
  5. 5. Our CustomersCOMPANY CONFIDENTIAL
  6. 6. Data Overview• Market Profile of India - District Level• India GDP – District Level• Rural Block Profile• Town Profile• Village Profile• City Neighborhood Data• City Ward data• Economic Activity HD COMPANY CONFIDENTIAL 6
  7. 7. Market Profile of India • This data is helpful in identifying Larger Markets, Rapidly growing markets, emerging and on-the-verge markets. • It helps in discovering New Geographies, Socio Economic Segments, Relevant Economic Segments and economic & financial Indicators. • Geographic Coverage - Pan India • Lowest Geographic Level - District • Vintage – 2012 • Licensing - Annual Market Profile of India Socio Economic Consumer Income/ Per Saving/ Per Physical Asset Classification ofExpenditure Capita Income Capita saving Ownership households (Exhaustive not inclusive) COMPANY CONFIDENTIAL 7
  8. 8. Market Profile of IndiaCOMPANY CONFIDENTIAL 8
  9. 9. Market Profile of IndiaCOMPANY CONFIDENTIAL 9
  10. 10. Market Profile of IndiaCOMPANY CONFIDENTIAL 10
  11. 11. India GDP - District Level This data helps in identifying variations in incomes, Potential markets, targeting locations, strategies based on economic situation of a district and making marketing strategies. • Geographic Coverage - Pan India • Lowest Geographic Level - District • Vintage – 2012 • Licensing - Annual India GDP Tertiary – Transport, Storage & Secondary – Construction, Communication, Trade, Hotel,Primary – Agriculture, Mining, Electricity, gas and Water Public Administration, Fishing, Forestry, Lifestock supply, Manufacturing and IT- Banking/Insurance, IT Services Manufacturing and others. COMPANY CONFIDENTIAL 11
  12. 12. India GDP - District LevelCOMPANY CONFIDENTIAL 12
  13. 13. India GDP - District LevelCOMPANY CONFIDENTIAL 13
  14. 14. Rural Block Profile • Appx. 5000 rural blocks in India • Covering more than 600000 villages of India • Geographic Coverage - Pan India • Lowest Geographic Level - Block • Vintage – 2012 • Licensing - Annual Rural Block Profile Age Bank Consumer Consumer Consumer Credit andDistribution Penetration Demography Expenditure Market Deposit (Exhaustive not inclusive) COMPANY CONFIDENTIAL 14
  15. 15. Town Profile• Appx. 425 and 4600 peri-urban markets of India• Town (62% of Urban Population) – 5 Metros – 5 Mini metros – 33 Tier 1 – 28 Tier 2 – 152 Tier 3 – 201 Tier 4• Peri Urban (38% of Urban Population) – 1,176 with pop <12,000 – 1,114 with pop 12,000 - 20,000 – 1,203 with pop 20,000 - 35,000 – 1,160 with pop > 35,000 – Includes 25 different census classifications of urban centers COMPANY CONFIDENTIAL 15
  16. 16. Town Profile • Geographic Coverage - Pan India • Lowest Geographic Level - Town • Vintage – 2012 • Licensing - Annual Town Profile Age Bank Consumer Consumer Consumer Credit andDistribution Penetration Demography Expenditure Market Deposit (Exhaustive not inclusive) COMPANY CONFIDENTIAL 16
  17. 17. Village ProfileGeographic Coverage - Pan IndiaLowest Geographic Level - VillageVintage – 2012Licensing - AnnualThe Indian Census is the most credible source of information on Demography(Population characteristics), Economic Activity, Literacy & Education, Housing &Household Amenities, Urbanization, Fertility and Mortality, Religion, and manyother socio-cultural and demographic data since 1872. 1) Demographic data Census 2) Housing, Household Amenities Village Profile and Assets Non-Census 3)AmenitiesCOMPANY CONFIDENTIAL 17
  18. 18. Village Profile Village Profile Worker/ Non Ownership status of Households availing CommunicationPopulation/ the census houses banking services and Worker (Owned, Rented, having specified asset (TV, (Bus, RailwaysHousehold Telephone, Scooter, Car population Any Other) etc.) services) (Exhaustive not inclusive) COMPANY CONFIDENTIAL 18
  19. 19. Village ProfileCOMPANY CONFIDENTIAL 19
  20. 20. Village ProfileCOMPANY CONFIDENTIAL 20
  21. 21. City Neighborhood Data• It divides major cities into neighborhoods which are as small as few sq. kms.• Specially designed for Marketers and Strategists to dissect the cities to granular levels• Geographic Coverage - 52 Cities• Lowest Geographic Level - Neighbourhood• Vintage – 2012• Licensing - Annual Town Profile Socio Economic ConsumerAge Distribution Consumer Market Classification of Demography households (Exhaustive not inclusive) COMPANY CONFIDENTIAL 21
  22. 22. City Ward Data • 76 cities Coverage • Geographic Coverage - 76 Cities • Lowest Geographic Level - Ward • Vintage – 2012 • Licensing - Annual City Ward DataWard Number/ Name Tehsil Name District Name State Name (Exhaustive not inclusive) COMPANY CONFIDENTIAL 22
  23. 23. Economic Activity HD This data is helpful in Performing Economic Activity Ranking over 100m Grid for Urban area and 500m Grid for Rural area.• Geographic Coverage - Pan India• Lowest Geographic Level - 100 m grid for urban area and 500 m grid for rural area• Vintage – 2012• Licensing - Annual COMPANY CONFIDENTIAL 23
  24. 24. Economic Activity HDCOMPANY CONFIDENTIAL 24
  25. 25. Economic Activity HDCOMPANY CONFIDENTIAL 25
  26. 26. Economic Activity HDCOMPANY CONFIDENTIAL 26
  27. 27. Thank You!!!COMPANY CONFIDENTIAL 27

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