1
A
Comparative study
On
“Pepsi co vs. Coca Cola Company”
In Partial Fulfillment of MBA Program Semester - 4
Noble Enginee...
INTRODUCTION OF COMPANY
1. PEPSI CO :-
We are a leading global food and beverage company with
throughout the world. Throug...
3
2. COCA COLA :-
The Coca-Cola Company is the world’s largest beverage company. We own or license and market more
than 50...
BRAND NAME & LOGO
PEPSI COCA COLA
TAGLINE
PEPSI: - COCA COLA
“Piyo Josh Mein, Jiyo Hosh Mein” “CHOTI HO YA BADI
HAR
KHUSI ...
5
Brand ambassador
1. PEPSI CO :-
RANBIR KAPPOR
Brand Ambassador Ranbir Kapoor Kicks Off Internship with IPL 7 as
@ThatPep...
2. COCA-COLA:-
Deepika Padukone & Farhan Akhtar Becomes brand ambassador of Coca-
Cola
Brand Endorsements is emerged as ne...
7
SWOT Analysis
1. PepsiCo company :-
PepsiCo
Parent Company PepsiCo Ltd
Category Beverages and foods
Sector Food and Beve...
5.An employee strength of around 300,000 people
6. CSR through PepsiCo Foundation, which works in the
sector of education,...
9
2. Coca Cola Company:-
Coca Cola Company
Parent Company Coca Cola Ltd
Category Beverages and foods
Sector Food and Bever...
sales
2. Popular subsidiary brands like Coca Cola, Fanta,
Kinley, Limca, Maaza, Minute Maid, etc.
3. Global reach with pre...
11
Threats
1.Health consciousness amongst people
2.Difficulty in complying with different government
regulations and norms...
BCG Matrix
1. Pepsi Co Company: -
In BCG matrix Pepsi co is in star stage high market growth & high market share.
13
2. Coca cola company :-
IN COCACOLA PRODUCT THUMS UP & MAZA ARE IN STAR, FANTA & SPRITE IS IN
QUESTION MARK , LIMCA & C...
PLC STAGE OF THE COMPANY
1.PEPSI CO COMPANY :-
In these stages of plc Pepsi co is in maturity stage in India.
15
2. COCA COLA COMPANY:-
In plc stage the Coca-Cola Company is in maturity stage.
PRODUCT PORT FOLLIO OF COMPANY
1. PEPSI CO :-
Pepsi Co India’s expansive portfolio includes iconic refreshment
beverages P...
17
Duke’s Legacy:-
Dukes legacy Founded in 1889 by Dinshwaji Pandole, Duke’s is a brand that is seeped in Mumbai’s
rich hi...
Nimbooz:-
Nimbooz is a great tasting product. It has capitalized on the existing familiarity with and high
consumption of ...
19
2. COCA COLA :-
COCA - COLA:-
In India, Coca-Cola was the leading soft-drink till 1977 when the government policies nec...
WORLD'S THIRD LARGEST SELLING SOFT DRINK
Launched in 1982 in America, Diet Coke (also known as Coca-Cola light in some cou...
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A comparatve study on peps vs coca cola company

  1. 1. 1 A Comparative study On “Pepsi co vs. Coca Cola Company” In Partial Fulfillment of MBA Program Semester - 4 Noble Engineering College, Junagadh Submitted By: Guided By: Name & Enroll No: Prof. Asif Memdani HARSHAD TRADA. (127380592055) Gujarat Technological University (Academic Year: 2012-2014)
  2. 2. INTRODUCTION OF COMPANY 1. PEPSI CO :- We are a leading global food and beverage company with throughout the world. Through our operations, authorized bottlers, contract partners, we make, market, sell and beverages, serving customers and consumers in more monitors a variety of key indicators to indicators include market share, earnings per share and return on invested capital. During 2012 we undertook a number of significant success. These initiatives included increasing investment in our iconic global innovation program and launching productivity program that resulted in over $1 billion in savings these initiatives While returning $6.5 billion to shareholders through repurchases As a company doing business in been more vital to our success. Being as diverse as our consumer to meet their needs. A safe and inclusive workplace engagement, fosters creativity and fuels PepsiCo both supports and benefits from We are committed to increasing development initiatives around the world. In our Asia, percentage of newly hired or promoted executives who are women exceeds 50 percent. enable progress: In Saudi Arabia, we have enabling women to work and advance. Our Saudi team management and front-line roles. make up each of us: personality, religion, gender, gender identity, sexual status, or other differences. INTRODUCTION OF COMPANY food and beverage company with brands that are respected household names world. Through our operations, authorized bottlers, contract partners, we make, market, sell and distribute a wide variety of convenient and enj beverages, serving customers and consumers in more than 200 countries and territories. monitors a variety of key indicators to evaluate our business results and financial condition. These indicators include market share, volume, net revenue, operating profit, management operating cash flow, share and return on invested capital. During 2012 we undertook a number of significant initiatives that we believe will position us for future ncluded increasing investment in our iconic global innovation program and launching new products like Pepsi Next; and implementing a multi productivity program that resulted in over $1 billion in savings last year alone. We suc returning $6.5 billion to shareholders through repurchases and dividends during 2012. As a company doing business in more than 200 countries and territories, diversity Being as diverse as our consumer enables us to safe and inclusive workplace that values different perspectives fosters creativity and fuels innovation. The vignettes below offer but supports and benefits from diversity and inclusion. We are committed to increasing the number of women leaders within PepsiCo through recruiting d the world. In our Asia, Middle East and Africa sector, for hired or promoted executives who are women exceeds 50 percent. In Saudi Arabia, we have constructed workplaces that respect loc work and advance. Our Saudi team includes 25 women hired in 2011 line roles. At PepsiCo, we define diversity as all the unique characteristics make up each of us: personality, lifestyle, thought processes, work experience, ethnicity, race, identity, sexual orientation, marital status, age, national origin, INTRODUCTION OF COMPANY brands that are respected household names world. Through our operations, authorized bottlers, contract manufacturers and other distribute a wide variety of convenient and enjoyable foods and than 200 countries and territories. Our management evaluate our business results and financial condition. These profit, management operating cash flow, we believe will position us for future ncluded increasing investment in our iconic global brands; stepping up our new products like Pepsi Next; and implementing a multi-year last year alone. We successfully completed and dividends during 2012. territories, diversity and inclusion has never us to understand, firsthand, how that values different perspectives builds employee The vignettes below offer but a few examples of how within PepsiCo through recruiting and Middle East and Africa sector, for example, the hired or promoted executives who are women exceeds 50 percent. Tailored programs workplaces that respect local customs while includes 25 women hired in 2011 and 2012 in both as all the unique characteristics that work experience, ethnicity, race, color, status, age, national origin, disability, veteran
  3. 3. 3 2. COCA COLA :- The Coca-Cola Company is the world’s largest beverage company. We own or license and market more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. We own and market four of the world’s top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products bearing our trademarks, sold in the United States since 1886, are now sold in more than 200 countries. We make our branded beverage products available to consumers throughout the world through our network of Company-owned or - controlled bottling and distribution operations as well as independent bottling partners, distributors, wholesalers and retailers — the world’s largest beverage distribution system. Beverages bearing trademarks owned by or licensed to us account for 1.9 billion of the approximately 57 billion beverage servings of all types consumed worldwide every day. We believe our success depends on our ability to connect with consumers by providing them with a wide variety of options to meet their desires, needs and lifestyles. Our success further depends on the ability of our people to execute effectively, every day. Our goal is to use our Company’s assets — our brands, financial strength, unrivaled distribution system, global reach, and the talent and strong commitment of our management and associates — to become more competitive and to accelerate growth in a manner that creates value for our shareowners. We were incorporated in September 1919 under the laws of the State of Delaware and succeeded to the business of a Georgia corporation with the same name that had been organized in 1892. On October 2, 2010, we acquired the former North America business of Coca-Cola Enterprises Inc. (‘‘CCE’’), one of our major bottlers, consisting of CCE’s production, sales and distribution operations in the United States, Canada, the British Virgin Islands, the United States Virgin Islands and the Cayman Islands, and a substantial majority of CCE’s corporate segment. CCE shareowners other than the Company exchanged their CCE common stock for common stock in a new entity named Coca-Cola Enterprises, Inc. (‘‘New CCE’’), which, after the closing of the transaction, continued to hold the European operations that had been held by CCE prior to the acquisition. The Company does not have any ownership interest in New CCE. Upon completion of the CCE transaction, we combined the management of the acquired North America business with the management of our existing foodservice business; Minute Maid and Odwalla juice businesses; North America supply chain operations; and Company-owned bottling operations in Philadelphia, Pennsylvania, into a unified bottling and customer service organization called Coca-Cola Refreshments (‘‘CCR’’). In addition, we reshaped our remaining Coca-Cola North America operations into an organization that primarily provides franchise leadership and consumer marketing and innovation for the North American market. As a result of the transaction and related reorganization, our North American businesses operate as aligned and agile organizations with distinct capabilities, responsibilities and strengths.
  4. 4. BRAND NAME & LOGO PEPSI COCA COLA TAGLINE PEPSI: - COCA COLA “Piyo Josh Mein, Jiyo Hosh Mein” “CHOTI HO YA BADI HAR KHUSI ME COCA COLA” URL www.pepsiindia.co.in/ www.coca-colaindia.com SLOGAN “Pepsi is okay.” “Sign of good taste.”
  5. 5. 5 Brand ambassador 1. PEPSI CO :- RANBIR KAPPOR Brand Ambassador Ranbir Kapoor Kicks Off Internship with IPL 7 as @ThatPepsiIntern Actor Ranbir Kapoor joins as an intern, as the country is soon going to be gripped with cricket fever. The auction for the 7th season of the Indian Premier League (IPL) has commenced today with some of the biggest global and Indian players being sold to the IPL team owners, while many others remain unsold so far. While the auction is being streamed live, many of the media sites are also running a live coverage, together with Twitter users. Twitter India trends have been occupied by the IPL auction with hashtags #IPLAuction, #PepsiIPLAuction tending at the top followed by intermittent trends made by cricketers and IPL teams. But amidst all this bidding in crores of rupees, what the IPL 7 title sponsors, Pepsi India are doing on Twitter is fun to watch. The beverage brand is running a fun connect with its fans through @ThatPepsiIntern on Twitter. Brand ambassador and actor Ranbir Kapoor has joined Pepsi as an intern to bring all the thrill and action from Pepsi IPL 2014 to cricket fans. @ThatPepsiIntern for IPL 7 And, Ranbir as @ThatPepsiIntern is already on the job today at the IPL auctions. From bringing the scoop at the player auctions to hanging with team owners, it appears that Ranbir is all set for a new milestone in his career. Ever since the auction has started, Ranbir has been tweeting about his new job and what’s happening at the event. Additionally, one can also ask him questions using the hashtags #Ask That Pepsi Intern and Ranbir will happily oblige. Some of the special questions have received Vine video responses too!
  6. 6. 2. COCA-COLA:- Deepika Padukone & Farhan Akhtar Becomes brand ambassador of Coca- Cola Brand Endorsements is emerged as new concept developed in Bollywood industries now a days and Bollywood stars not only compete with each other in films but they are in race to get big brands endorsements for him / her is flourishing now a days. Most admired actresses in 2013 was none other than Deepika Padukone and for that one of the leading cola company Coca Cola signs Deepika Padukone as new face for the company for India operation. Bollywood star Deepika Padukone soon shall become the third celebrity on the face of the Earth to endorse PepsiCo and Coca-Cola both. The other two celebrities are the perfectionist Amir Khan and the first bahu of Bollywood Aishwarya Rai Bachchan. Long-legged Deeps is the next brand ambassador of Coca-Cola, reported Times of India on Monday. T he Cola company aims to revive its image as it ‘continues to lag behind its sister brand T hums Up and rival Pepsi’ in the soft drink market in India, the English daily read. Padukone reportedly is to be paid a little less than 4 crore annually for endorsing Coca-Cola. As per the report, Deeps shall team up with her Kartik Calling Kartik co-star Farhan Akhtar to promote the soft drink. T he biggest rival of Coca-Cola, PepsiCo India, is endorsed by Deepika’s old love flame Ranbir Kapoor. The Pepsi Lady is none other than Piggy Chops, Priyanka Chopra. Interestingly, Deepika and Ranbir have appeared in a same advertisement to promote PepsiCo. However, as the duo’s love has worn off, seemingly Deepika has decided to move on with her choice of brands as well. Does the queen reigning million young hearts wishes to send out signals to her former beau that she is as good a rival as good she is a lover? T he topic is pretty prickly and itchy! Let us not pry too much, for the two have proven their professionalism by appearing in one of the biggest Bollywood baggers ‘Y eh Jawani Hai Deewani’ post their breakup. However, once friends could turn foes professionally at least, keeping up healthy competition. Post Deepika signs the Cola agreement; she shall not be able to promote another drink label round the globe till her contract with Coca-Cola is not over.
  7. 7. 7 SWOT Analysis 1. PepsiCo company :- PepsiCo Parent Company PepsiCo Ltd Category Beverages and foods Sector Food and Beverages Tagline/ Slogan Live for Now; Every Generation Refreshes The World; Something for Everyone; Yeh dil mangey more USP One of the most popular global brands in the foods and beverages sector targeting the youth STP Segment Middle and upper middle class people Target Group The younger generation (15 to 35 years of age) Positioning As a food and beverage brand with multiple products catering to the youth Product Portfolio Brands 1. Pepsi 2. Nimbooz 3. Diet Pepsi 4. 7UP 5. Mirinda 6. Slice 7. Aquafina Water 8. Tropicana 9. Lays 10.Gatorade SWOT Analysis Strength 1.One of the most popular and globally recognised brands in foods and beverages 2. One of the most diversified product portfolio 3. Popular subsidiary brands like Frito Lay, Gatorade, Pepsi, Quaker, Tropicana, Yum! Brands, etc. 4. Global reach with presence in over 200 countries
  8. 8. 5.An employee strength of around 300,000 people 6. CSR through PepsiCo Foundation, which works in the sector of education, health, water conservation, education etc. 7. Pepsi Refresh Project that funds new ideas or ventures that have the potential to benefit the society 8.Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places 9. Excellent branding and advertising with global celebrity as brand ambassadors 10. Tie-ups, sponsorships with global sports events, music concerts, etc Weakness 1.Strong competition in the aerated drinks segment from Coca Cola means high brand switching 2. Cases against products have been blown out of proportion, thereby affecting brand image Opportunity 1.Increase penetration into developing countries and capture their market 2.Increase its product portfolio by acquisition of other brands 3.To expand the Yum! Brands eatery in untapped countries and regions like tier 2 cities 4.To improve its brand image by involving in more CSR activities to benefit the locals Threats 1.Health consciousness amongst people can take a toll on its aerated drinks and snacks food markets 2.Compliance with different government regulations and norms in different countries 3.Inlation, economic slowdown and instability causes decline in the purchasing power of consumers 4.Strong competition from other brands in each segment of its operation Competition Competitors 1.Coca-Cola Company 2.Kraft Foods 3.Dr. Pepper Snapple
  9. 9. 9 2. Coca Cola Company:- Coca Cola Company Parent Company Coca Cola Ltd Category Beverages and foods Sector Food and Beverages Tagline/ Slogan Open happiness; Twist The Cap To Refreshment; Life Begins Here; The Coke Side of Life; Brrrr USP The number one beverage brand in terms of sales with more than 500 products at offer STP Segment Anyone who needs a beverage for any occasion Target Group All age groups, from kids to adults Positioning A beverage brand for the entire family Product Portfolio Brands 1. Coca Cola 2. Limca 3. Diet Coke 4. Sprite 5. Fanta 6.Thums Up 7. Maaza 8. Kinley Water 9. Minute Maid SWOT Analysis Strength 1.The number one beverages brand in terms of reach and
  10. 10. sales 2. Popular subsidiary brands like Coca Cola, Fanta, Kinley, Limca, Maaza, Minute Maid, etc. 3. Global reach with presence in over 200 countries 4.More than 500 brands on offer 5.An employee strength of around 1,50,000 people globally 6.Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places 7.Strong financial condition 8.Strong brand recall through advertising and marketing by associating with celebrity brand amassadors 9.CSR activities in the field of water conservation and recycling, education, health etc. 10. Effective and efficient packaging technique giving emphasis on recycling and reusing 11. Long association with international sports events, sponsorships etc Weakness 1.The presence of traces of pesticides in the cola beverages have caused damage to the brand image 2.Strong competition in the aerated drinks segment from Pepsi Co means constant fight over market share 3.No presence in the snacks and food industry Opportunity 1.Increase its reachin untapped countries and market 2.Market and popularise the less known products 3.Acquire other companies 4.Diversify its product portfolio by entering into snacks industry to compete with Pepsi Co
  11. 11. 11 Threats 1.Health consciousness amongst people 2.Difficulty in complying with different government regulations and norms in different countries 3.Inlation, economic slowdown and instability 4.Strong competition Competition Competitors 1.Pepsi Co 2.Dr. Pepper Snapple
  12. 12. BCG Matrix 1. Pepsi Co Company: - In BCG matrix Pepsi co is in star stage high market growth & high market share.
  13. 13. 13 2. Coca cola company :- IN COCACOLA PRODUCT THUMS UP & MAZA ARE IN STAR, FANTA & SPRITE IS IN QUESTION MARK , LIMCA & COCACOLA IS IN CASH COW STAGE AND DIET COKE & MINUTE MAID IS IN DOG STAGE.
  14. 14. PLC STAGE OF THE COMPANY 1.PEPSI CO COMPANY :- In these stages of plc Pepsi co is in maturity stage in India.
  15. 15. 15 2. COCA COLA COMPANY:- In plc stage the Coca-Cola Company is in maturity stage.
  16. 16. PRODUCT PORT FOLLIO OF COMPANY 1. PEPSI CO :- Pepsi Co India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7UP, Nimbooz, Mirinda, Slice and Mountain Dew, in addition to low-calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drink Gatorade and fruit juices such as Tropicana and Tropicana 100%. A. Pepsi:- Pepsi is a hundred-year-old brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India, Pepsi is ubiquitous on just about every social occasion. Youngistaan loves it. 200 million people worldwide love it. But what has made Pepsi the single largest selling soft drink brand in India is actually a formula concocted a century ago in a faraway continent. 1886, the US. Caleb Bradman, a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brad’s drink. The potion was to become Pepsi Cola in 1898, and eventually, Pepsi in 1903. Since its inception, Pepsi has always been at the forefront of the beverage industry and has come up with revolutionary concepts such as Diet Pepsi, 2l bottles, recyclable plastic cola bottles and the enviable My Can. 7 UP:- 7UP, the refreshing clear drink with a natural lemon and lime flavour was created in 1929. 7UP was launched in India in 1990 and its international mascot Fido Dido was used for advertising in 1992 to position the brand as a cool drink for youngsters. Fido became an instant hit with his trendy look, laid- back attitude and unconventional take on life. During the brand’s early years in India, 7UP gained market leader status in the lemon lime category by being one of the first to be nationally distributed besides being marketed as a healthier alternative to other soft drinks. Aquafina:- Aquafina was first launched in the US in 1994. With its unique purification system and great taste, Aquafina soon became the bestselling brand in the country. In India, Aquafina’s journey began with its launch in Bombay in 1999 and it was rolled out nationally by 2000. On the strength of its brand appeal and distribution, Aquafina has become one of India’s leading brands of bottled water in a relatively short span of time.
  17. 17. 17 Duke’s Legacy:- Dukes legacy Founded in 1889 by Dinshwaji Pandole, Duke’s is a brand that is seeped in Mumbai’s rich history. It was in many ways the country’s first aerated soft drink and a pioneer on many fronts. Many a generations have grown up enjoying the refreshing taste of Duke’s. Thus when PepsiCo India brought this brand in 1994, it also inherited Duke’s rich Mumbai legacy. While the Lemonade flavour has refreshed the consumers ever since, in September 2011 some more flavors of Duke’s , the delicious Raspberry and the sugary sweet Ice-cream soda were relaunched. And with it was launched Duke’s Masala Soda, with its strong local flavor that has the consumers wanting for more.. Gatorade:- Gatorade, the World’s No.1 Sports Drink, was born on the field of sport! Gatorade was launched in India in 2004 and over the years, has become an integral part of the kitbags of many leading sportspersons. Gatorade has been tried and endorsed in India by the top sports stars and professionals, including Sachin Tendulkar, Irfan Pathan, Md. Kaif, S. Sreesanth Ramji Srinivasan and Javagal Srinath. Mirinda:- Mirinda has always stood for great bold taste that unleashes uninhibited fun. Taking the promise forward, Mirinda launched two new exciting flavors- Orange Mango and Orange Masala which appeal to the Indian palette. While Orange Mango is the perfect mix of the sweet candy taste of mango flavor and the tanginess of original Mirinda Orange; Orange Masala tickles the taste buds with a hint of fruit masala flavor added to Mirinda Orange. The launch was supported by a robust 360-degree campaign including outdoor, online and a consumer engagement programmed to bring alive the taste experience. Mountain Dew :- The main formula of Mountain Dew was invented in Virginia. The drink was named and first marketed in Johnson City, Tennessee and Knoxville, Tennessee in 1948. In India, Mountain Dew set the soft drink category ablaze in 2003 with its iconic launch campaign ‘Cheetah Bhi Peeta Hai’.
  18. 18. Nimbooz:- Nimbooz is a great tasting product. It has capitalized on the existing familiarity with and high consumption of unpackaged / home-made nimbu pani. It has remained true to its authentic Indian Identity by using the traditional Matka (Earthen Pot) and Squeezer in the manufacturing process. The product is available in three convenient formats, 350ml PET, 200ml RGB and 500ml PET at the remarkable price points of Rs 18, Rs 10 and Rs 25 respectively. Slice:- Slice was launched in India in 1993 as a refreshing mango drink and quickly went on to become a leading player in the category. In 2008, Slice was relaunched with a winning product formulation that made consumers fall in love with its taste. With new pack graphics and clutter-breaking advertising, Slice has built a powerful appeal. Tropicana:- Tropicana was founded in Bradenton, Florida, USA, in 1947. It is now enjoyed almost everywhere in the world. Carefully nurtured for over 50 years, Tropicana has matured into one of the most respected beverage brands. Tropicana is the #1 brand in packaged 100% Juice* in the world in 2011 in off-trade volume. It is today available in 63 countries. Since 1998, Tropicana has been owned by PepsiCo, Inc. Tropicana Premium Gold was re-launched as Tropicana 100% in 2008.
  19. 19. 19 2. COCA COLA :- COCA - COLA:- In India, Coca-Cola was the leading soft-drink till 1977 when the government policies necessitated its departure. Coca-Cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation. Thums Up:- TODAY IT IS THE LARGEST SELLING SOFT DRINK BRAND IN INDIA. Originally introduced in 1977, Thums Up was acquired by The Coca-Cola Company in 1993 Diet coke:-
  20. 20. WORLD'S THIRD LARGEST SELLING SOFT DRINK Launched in 1982 in America, Diet Coke (also known as Coca-Cola light in some countries) has become the world's third largest soft drink. Sprite:- SPRITE A 'CLEAN LIME' DRINK Since its inception is 1999, Sprite has not only established itself as a brand which successfully boasts it's 'cut-thru' perspective with an authentic, edgy, irreverent, urban and straight forward style, but has also achieved status of an undisputed youth 'badge' brand. Today Sprite is one of the top two sparkling soft drinks in the country. Fanta:- FANTA THE 'ORANGE' DRINK Fanta entered the Indian market in the year 1993. Perceived as a fun youth brand, Fanta stands for its vibrant color, tempting taste and tingling bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment. LIMCA:- LIMCA'S FRESHNESS IS LIKE NO OTHER- 'LIME N LEMONI' Born in 1971, Limca has remained unchallenged as the No.1 Sparkling Drink in the Cloudy lemon Segment. The success formula is the sharp fizz and lemoni bite combined with the single minded proposition of the brand as the provider of "Freshess. MAAZA:- MAAZA THE WHOLESOME FAMILY FUN Introduced in 1970s, Maaza has today come to symbolize the very spirit of mangoes. Universally loved for its taste, color, thickness and wholesome properties, Maaza is the mango lover's first choice. MINIUTE MAID PULPY ORANGE:- Minute Maid – one of the world's largest juice and juice drink brands. The history of the Minute Maid brand goes as far back as 1945 when the Florida Food Cooperation developed orange juice powder. They branded it Minute Maid, a name connoting the convenience and the ease of preparation (in a minute). MINIUTE MAID NIMBU FRESH:- Launched first in South of India in January 2010, Minute Maid Nimbu Fresh started refreshing the whole of India by April 2010.

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