CTC (Chabbra Trading Co.)
Vs
FRONTIER RAAS/ BAZAAR
A comparative analysis
SUBMITTED BYRADHIKA GROVER
NEHA SINHA
ENA TONDON...
COMPANY’S LOGO
CTC
MALL/PLAZA

FRONTIER
BAAZAR/RAAS
COMPANY Background
CTC
MALL/PLAZA
•Started in 1995 as a
manufacturer and
wholesaler, later as a
exporter.
•It started its ...
PRESENCE OF STORES AND LOCATION OF CTC


The number of stores
cannot be defined as it has
it’s own stores and works
on Fr...
PRESENCE OF STORES AND LOCATION OF
FRONTIER RAAS/BAAZAR


They have 2 stores known as Frontier
Bazaar located at Karol Ba...
TARGET MARKET
CTC
MALL/PLAZA

FRONTIER
BAAZAR/RAAS



Bridal - Men and Women



Bridal - Men and Women



Targets mainl...
PRICING
CTC

LEHENGA CHOLI
20-000-80,000 and
above

EMBROIDERED
FABRICS
2,500 -15,000 and above

GOWNS
18000-65,000 and
ab...
PRICING

FRONTIER
BAZAAR/RAAS

Bridal Lehenga
40,000 to 1.5 lakh and
above

Suit Material
4,000- 20,000

Designer salwar s...
PRODUCTS AND OFFERINGS AT CTC
Indian ethnic wear
for both men and
women.

Gowns and
Dresses

Hand bags/
Clutches
Special F...
PHOTO GALLERY, CTC
PRODUCTS AND OFFERINGS AT
FRONTIER RAAS/BAZAR
Indian Ethnic Wear
for both Men and
Women

Accessories

Special feature :
Cu...
PHOTO GALLERY, FRONTIER RAAS/BAZAR
VISUAL MERCHANDISING AND DISPLAY
CTC
MALL/PLAZA


The Visual Merchandising is not
so attractive but they are trying
to do...
VISUAL MERCHANDISING AND DISPLAY
FRONTIER
BAAZAR/RAAS


They work on their Visual
merchandising professionally



The lo...
ADVERTISEMENT AND SHOOTS BY CTC
They hold in-store
Fashion Shows

They don’t use very
known faces to model
for their produ...
ADVERTISEMENT AND SHOOTS BY
FRONTIER RAAS /BAZAR
Their shoots are
very attractive
and
Contemporary.

Participate in bridal...
MARKETING STRATEGY AT CTC
Regular sales with
50% and above
discounts attracts the
customers

Major source of their
busines...
MARKETING STRATEGY AT
FRONTIER RAAS/BAZAR
Regular ads in
Print media

Participate in
all big bridal
exhibitions and
events...
HUMAN RESOURES
FRONTIER
BAAZAR/RAAS

CTC
MALL/PLAZA


They have warm and
friendly staff.



They have warm and
friendly ...
SUGGESTIONS FOR CTC



A streamline image should be created about what market to
capture, whether wholesale or retail.

...
SUGGESTIONS FOR
FRONTIER RAAS / BAZAR


Should try and get novelty factor in their collection.



A one stop store for e...
COMPARITIVE ANALYSIS
CTC
MALL/PLAZA

FRONTIER
BAAZAR/RAAS

Is a name mainly associated with the
masses.

Is associated w...
THANK YOU
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Ctc v/s Frontier Raas, A Comparitive Analysis

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Ctc v/s Frontier Raas, A Comparitive Analysis

  1. 1. CTC (Chabbra Trading Co.) Vs FRONTIER RAAS/ BAZAAR A comparative analysis SUBMITTED BYRADHIKA GROVER NEHA SINHA ENA TONDON NANDI BHUMIKA SINGH
  2. 2. COMPANY’S LOGO CTC MALL/PLAZA FRONTIER BAAZAR/RAAS
  3. 3. COMPANY Background CTC MALL/PLAZA •Started in 1995 as a manufacturer and wholesaler, later as a exporter. •It started its own retail by the name CTC MALL, PLAZA AND EMPORIO. •Retail Business Model-Own stores and franchise stores. FRONTIER BAAZAR/RAAS •Started in 2000 as a retailer with exclusivity •They have stores by the name FRONTIER BAAZAR and FRONTIER RAAS •Retail business modelOwn stores.
  4. 4. PRESENCE OF STORES AND LOCATION OF CTC  The number of stores cannot be defined as it has it’s own stores and works on Franchisee model across the country.  It is located at various locations to be able to reach out to masses e.g. • • • Moti Nagar MGF Mega City etc Chandni Chowk (main office)
  5. 5. PRESENCE OF STORES AND LOCATION OF FRONTIER RAAS/BAAZAR  They have 2 stores known as Frontier Bazaar located at Karol Bagh and Rajouri Garden.  They have 1 store known as Frontier Raas located in an upscale market of South Ex in Delhi.  They are also at Phagwara.  And they have 3 stores overseas (London, Los Angeles and Toronto) with the name of Frontier Heritage.
  6. 6. TARGET MARKET CTC MALL/PLAZA FRONTIER BAAZAR/RAAS  Bridal - Men and Women  Bridal - Men and Women  Targets mainly the middle segment.  Targeting mainly the Niche market.  Stores are located in all areas mainly aiming at the masses.  Stores are mainly located in upscale areas.
  7. 7. PRICING CTC LEHENGA CHOLI 20-000-80,000 and above EMBROIDERED FABRICS 2,500 -15,000 and above GOWNS 18000-65,000 and above SAREES 3,000- 50,000 and above SUIT/ SUIT MATERAIL 1,000-20,000 and above
  8. 8. PRICING FRONTIER BAZAAR/RAAS Bridal Lehenga 40,000 to 1.5 lakh and above Suit Material 4,000- 20,000 Designer salwar suits/ Anarkali”s 5,000 – 70,000 and above Sarees 15,000- 70,000 and above Dresses and gowns 25,000- 90 ,000 and above
  9. 9. PRODUCTS AND OFFERINGS AT CTC Indian ethnic wear for both men and women. Gowns and Dresses Hand bags/ Clutches Special Feature : You can choose products from the wide variety of products available. Shoes Accessories Jewelry
  10. 10. PHOTO GALLERY, CTC
  11. 11. PRODUCTS AND OFFERINGS AT FRONTIER RAAS/BAZAR Indian Ethnic Wear for both Men and Women Accessories Special feature : Customised to suit the customers services requirements. Jewelry Wide range of “Designer Copies” available
  12. 12. PHOTO GALLERY, FRONTIER RAAS/BAZAR
  13. 13. VISUAL MERCHANDISING AND DISPLAY CTC MALL/PLAZA  The Visual Merchandising is not so attractive but they are trying to do away with this aspect with the new CTC Mall.  Their display is good.  Lighting is just right  No music is used .
  14. 14. VISUAL MERCHANDISING AND DISPLAY FRONTIER BAAZAR/RAAS  They work on their Visual merchandising professionally  The look of the store is very attractive.  Nice use of lighting to create an effect on the customer  Light music in the background.
  15. 15. ADVERTISEMENT AND SHOOTS BY CTC They hold in-store Fashion Shows They don’t use very known faces to model for their products. Their shoots are not so attractive and typically little old fashioned. Clothes used in shoots look attractive but not outstanding to sets them apart
  16. 16. ADVERTISEMENT AND SHOOTS BY FRONTIER RAAS /BAZAR Their shoots are very attractive and Contemporary. Participate in bridal exhibitions and shows in India and Abroad. Clothes in the shoot generate curiosity to go and explore the store. The models in their shoots are known models.
  17. 17. MARKETING STRATEGY AT CTC Regular sales with 50% and above discounts attracts the customers Major source of their business is through the word of mouth. Publicise themselves as wholesalers and manufacturers from Chandni Chowk. Located at places which are easily accessible for people.
  18. 18. MARKETING STRATEGY AT FRONTIER RAAS/BAZAR Regular ads in Print media Participate in all big bridal exhibitions and events Only annual sale – usually up to 45% discounts – helps in maintaining exclusivity Promotions and launch by Celebrities
  19. 19. HUMAN RESOURES FRONTIER BAAZAR/RAAS CTC MALL/PLAZA  They have warm and friendly staff.  They have warm and friendly staff.  There Customer service is well in place.  They have a brigade of sales people, taking time and effort to reach out to each customer.
  20. 20. SUGGESTIONS FOR CTC  A streamline image should be created about what market to capture, whether wholesale or retail.  Need to adopt new strategies for marketing and advertising to hit the chord with the niche customers.  A new identity should be created by investing in upscale areas.
  21. 21. SUGGESTIONS FOR FRONTIER RAAS / BAZAR  Should try and get novelty factor in their collection.  A one stop store for entire bridal collection for customers convenience.
  22. 22. COMPARITIVE ANALYSIS CTC MALL/PLAZA FRONTIER BAAZAR/RAAS Is a name mainly associated with the masses. Is associated with the Niche market. Has a brand image of a wholesaler, manufacturer and exporter. Is one stop family wedding store; wedding departmental store Frontier talks of exclusivity. Pricing is from low to middle end . Is mainly middle to high end. Is dependent on marketing by the word of mouth; with limited spend on magazines etc. Has an aggressive marketing strategy in terms of hoardings, print media, bridal shows. Is not very experimental ,does not take risk in terms of expansion and changing their outlook towards market Has constantly tried to evolve itself as per market demand. Is concentrating only on the wedding garments.
  23. 23. THANK YOU

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