1
Overview Presentation
November 2011
Turkish Airlines
Overview Presentation– Subject (1 / 5)
2
Development of Aviation Industry and Global Market Size
Growth Prospects and Mark...
Global Market Size
3
North America 31%
Asia– Pacific 29%
Europe 28%
Middle-east 6%
Latin America 4%
Africa 2%
Shares of to...
4
Global Market Share and Country Rankings
The table below shows total passenger number of airlines by grouping them
accor...
Overview Presentaiton– Subject (2 / 5)
5
Traffic Data and Financial Data Rankings
Quality Rankings
Association of European...
Global Rankings (Financial – As of 2010)
6
* Available Seat Kilometers
Passenger Number
Number of Destinations Landing ASK...
Global Rankings (Quality)
7
Turkish Airlines the only airline which has 4
star service quality in all service class
Servic...
Quality Achievements of 2011
8
Service Quality
Europe’s Best Airline
Overview Presentation– Subject (3 / 5)
9
Passenger Figures
Network Size, Development and Fleet Datas
Cargo, Utilization an...
Network Development
10
Haftalık Uçuş
Destinasyonlar
• the diameter of the sphere illustrates total annual passenger
number...
Figures / Number of Destinations
11
New Destinations Pending
to be Launched
Manila
Kuala Lumpur
Kirkuk
Mosul
Novorsbirsk
O...
Figures / Transfer Passengers
12
International Transfer Passenger had an average growth rate more
than 40 % between 2005 –...
Figures / Fleet
13
160%
Since 2003 fleet growth rate
6,31
Turkish Airlines average
fleet age
69 73 66 65 73 82
102 101
127...
Overview Presentation– Subject (4 / 5)
14
Brand Faces
Commercials
Sponsorships
15
Brand Value – Commercials
16
Brand Value – Sponsorships
17
Brand Value – Sponsorships
18
Brand Value – Sponsorships
19
Brand Value – Sponsorships
Euroleague Final 4
20
Brand Value – Brand Faces
Kobe Bryant Caroline Wozniacki
Overview Presentation– Subject (5 / 5)
21
Technic Affiliates : Turkish Technic Inc., TEC, Goodrich - TK
Turkish Do & Co
Ai...
Subsidiaries – THY Technic Inc.
22
100 % of Turkish Technic belongs to Turkish Airlines.
Executes its activities in totall...
Subsidiaries – Turkish Do & Co
23
93 %
The rate of passenger
contentment of our offerings.
(It was 49 %, in 2007.)
50 % be...
Subsidiaries – Sun Express
24
50 % belongs to Turkish Airlines, and the other 50 %
belongs to Lufthansa.
Market leader of ...
25
Thanks
November 2011
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Turkish Airlines Overview @ Next in Corporate Travel 2011

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An overview about Turkish Airlines given at Next in Corporate Travel 2011 conference in istanbul.

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Turkish Airlines Overview @ Next in Corporate Travel 2011

  1. 1. 1 Overview Presentation November 2011 Turkish Airlines
  2. 2. Overview Presentation– Subject (1 / 5) 2 Development of Aviation Industry and Global Market Size Growth Prospects and Market Shares on the Basis of Countries
  3. 3. Global Market Size 3 North America 31% Asia– Pacific 29% Europe 28% Middle-east 6% Latin America 4% Africa 2% Shares of total global market according to regions are shown in the table As a result of intensive traffic at domestic traffic in the USA, North American airlines have high market share. %57 of world internal traffic is in the USA market The ratios on the world map illustrate intercontinental traffic shares of the world.
  4. 4. 4 Global Market Share and Country Rankings The table below shows total passenger number of airlines by grouping them according to their nationality. 9 country shared %50 of total passenger traffic. In 2010 Market Share of TK in total passenger according to IATA Data In 2005 Market Share of TK in total passenger according to IATA Datas Turkish Airlines has played an important role in increasing the ratio in aviation industry of Turkey Rank Country Passenger Market Share (2010) Population (million) 1 USA 16.45% 312 2 China 11.38% 1.339 3 England 4.34% 62 4 Germany 3.87% 81 5 Ireland 3.65% 5 6 Japan 3.65% 127 7 Brazil 2.92% 191 8 France 2.45% 66 9 Spain 2.03% 46 10 Australia 1.98% 23 11 Italy 1.97% 61 12 India 1.96% 1.211 13 UAE 1.72% 8 14 Korea 1.61% 73 15 Turkey 1.35% 74
  5. 5. Overview Presentaiton– Subject (2 / 5) 5 Traffic Data and Financial Data Rankings Quality Rankings Association of European Airlines (AEA) Rankings
  6. 6. Global Rankings (Financial – As of 2010) 6 * Available Seat Kilometers Passenger Number Number of Destinations Landing ASK Ranking* RPK Ranking Passenger Number Passenger Number
  7. 7. Global Rankings (Quality) 7 Turkish Airlines the only airline which has 4 star service quality in all service class Service Quality 1 Europe’s and South Europe’s Best Airlines Market Leader 1 Air Transport World Market Leader Prize in 2010Catering Best Premium Economy Seats in the World
  8. 8. Quality Achievements of 2011 8 Service Quality Europe’s Best Airline
  9. 9. Overview Presentation– Subject (3 / 5) 9 Passenger Figures Network Size, Development and Fleet Datas Cargo, Utilization and AnadoluJet Datas
  10. 10. Network Development 10 Haftalık Uçuş Destinasyonlar • the diameter of the sphere illustrates total annual passenger number 1.000 2.000 3.000 4.000 5.000 6.000 7.000 90 100 110 120 130 140 150 160 170 180 190 200 2006- 103 2005- 83 2004-73 2003- 65 2007 - 101 2008 - 127 2009 - 132 2010 - 153 Aircraft 2011F* - 177 Aircraft 14.1 mn passenger 16.9 mn passenger 19.6 mn passenger 22.6 mn passenger 25.1 mn passenger 29.1 mn passenger 33.0 mn passengerLanding Per Week Destinations TK is the 8th largest airline in terms of network size 2011F : The forecast number as of 2011
  11. 11. Figures / Number of Destinations 11 New Destinations Pending to be Launched Manila Kuala Lumpur Kirkuk Mosul Novorsbirsk Opened in 2011 Naples Genoa Thessaloniki Los Angles Guanzou Persion Shiraz Erbil Toulouse Valencia Necef Malaga Sulaymaniye Torino İslamabad Kabil Dammam Basra 78 76 77 76 75 79 103 107 109 119 132 148 35 28 26 28 27 28 28 32 33 37 42 41 0 20 40 60 80 100 120 140 160 180 200 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Dom. Int.
  12. 12. Figures / Transfer Passengers 12 International Transfer Passenger had an average growth rate more than 40 % between 2005 – 2010. The growth in transfer passenger is continuing in 2011 759 786 1.022 941 1.130 1.114 1.563 2.229 3.129 4.445 5.043 5.580 0 1.000 2.000 3.000 4.000 5.000 6.000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011T Thousands International to International Transfer (000) 3.328 3.879 2.000 3.000 4.000 Jan-Aug '10 Jan-Aug '11 Thousands Transfer Passenger (Int - Int) (000) 16.6 % 2011F
  13. 13. Figures / Fleet 13 160% Since 2003 fleet growth rate 6,31 Turkish Airlines average fleet age 69 73 66 65 73 82 102 101 127 132 153 177 0 50 100 150 200 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Current aircraft number in our fleet is 176 2011F Type 2011 Total Fleet Age Wide Body A330-200 7 A330-300 7 A340-300 9 B777-300ER 12 Total 35 6,17 Narrow Body B737-800 52 B737-700 14 B737-400 3 A320 27 A321 29 A319 10 Total 135 6,67 Cargo A310-304F 4 A330-200F 2 Overall Sum 176 6,31
  14. 14. Overview Presentation– Subject (4 / 5) 14 Brand Faces Commercials Sponsorships
  15. 15. 15 Brand Value – Commercials
  16. 16. 16 Brand Value – Sponsorships
  17. 17. 17 Brand Value – Sponsorships
  18. 18. 18 Brand Value – Sponsorships
  19. 19. 19 Brand Value – Sponsorships Euroleague Final 4
  20. 20. 20 Brand Value – Brand Faces Kobe Bryant Caroline Wozniacki
  21. 21. Overview Presentation– Subject (5 / 5) 21 Technic Affiliates : Turkish Technic Inc., TEC, Goodrich - TK Turkish Do & Co Airlines Affiliates : Sun Express, Air Bosnia New Affiliates: THY Opet, THY Zorlu
  22. 22. Subsidiaries – THY Technic Inc. 22 100 % of Turkish Technic belongs to Turkish Airlines. Executes its activities in totally 4 hangars; 3 of them are in Istanbul and the other one is in Ankara. Corporate Customers of THY Technic involves
  23. 23. Subsidiaries – Turkish Do & Co 23 93 % The rate of passenger contentment of our offerings. (It was 49 %, in 2007.) 50 % belongs to Turkish Airlines, and the 50 % belongs to Austrian Do & Co A.G. It has been providing services with 9 kitchens in Istanbul (Atatürk and Sabiha Gökçen), Ankara, Antalya, Izmir, Bodrum, Trabzon, Dalaman and Adana. Approxiametly 60 airlines are provided services by these kitchens. .
  24. 24. Subsidiaries – Sun Express 24 50 % belongs to Turkish Airlines, and the other 50 % belongs to Lufthansa. Market leader of Germany-Turkey charter flights. 28 Total quantity of airplanes in Sun Express fleet Includes 28 aircrafts in its fleet. Whole fleet consist of Boeing planes. The fleet’s average age is 5.3 and total seat capacity is 5.292 In the period of time between January and June 4,992,231 passengers are transported with the 77,64 % load factor. 1,412 staffs exists as the end of June 2010.
  25. 25. 25 Thanks November 2011

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