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SKOPOS MSL Germany's Healthcare Survey 2012 - Taking a look into the  virtual waiting room
SKOPOS MSL Germany's Healthcare Survey 2012 - Taking a look into the  virtual waiting room
SKOPOS MSL Germany's Healthcare Survey 2012 - Taking a look into the  virtual waiting room
SKOPOS MSL Germany's Healthcare Survey 2012 - Taking a look into the  virtual waiting room
SKOPOS MSL Germany's Healthcare Survey 2012 - Taking a look into the  virtual waiting room
SKOPOS MSL Germany's Healthcare Survey 2012 - Taking a look into the  virtual waiting room
SKOPOS MSL Germany's Healthcare Survey 2012 - Taking a look into the  virtual waiting room
SKOPOS MSL Germany's Healthcare Survey 2012 - Taking a look into the  virtual waiting room
SKOPOS MSL Germany's Healthcare Survey 2012 - Taking a look into the  virtual waiting room
SKOPOS MSL Germany's Healthcare Survey 2012 - Taking a look into the  virtual waiting room
SKOPOS MSL Germany's Healthcare Survey 2012 - Taking a look into the  virtual waiting room
SKOPOS MSL Germany's Healthcare Survey 2012 - Taking a look into the  virtual waiting room
SKOPOS MSL Germany's Healthcare Survey 2012 - Taking a look into the  virtual waiting room
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SKOPOS MSL Germany's Healthcare Survey 2012 - Taking a look into the virtual waiting room

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All internet users that are actively looking for health information gather in the virtual waiting room. …

All internet users that are actively looking for health information gather in the virtual waiting room.

Since 2010 SKOPOS and MSL Germany have been analyzing yearly the user behavior and therefore have been posing crucial questions that help to better adapt the supply with the application.

Published in: Health & Medicine
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  • 1. Health survey 2012Taking a look into the virtual waiting roomNovember 13th, 2012
  • 2. Content. 2 All internet users that are actively looking for health information gather in the virtual waiting room. Since 2010 SKOPOS and MSL Germany have been analyzing yearly the user behavior and therefore have been posing crucial questions that help to better adapt the supply with the application.Health survey 2012 – Taking a look into the virtual waiting room
  • 3. Content. 3 In 2012 the following crucial questions could be answered: How do people gather information about health topics on the internet? What is of importance to them? Which internet offers are being accepted and which are being refused? What has changed since 2010? How do users differ?Health survey 2012 – Taking a look into the virtual waiting room
  • 4. Study background 4 Data collection:  Online survey via online panel  August 2012 with n=1.001 participants  Representative poll of German internet users from 18 years, allocated by quota:  age  gender  education  stateHealth survey 2012 – Taking a look into the virtual waiting room
  • 5. Study background 5 Structure of questionnaire:  General internet usage behavior & online information search  Expectations regarding consultation services on the internet (in comparison to advice from doctor/pharmacist)  Expectations and visions regarding future developments  Sociodemography and compilation of health related informationHealth survey 2012 – Taking a look into the virtual waiting room
  • 6. Study background 6 The user behavior has changed fundamentally since 2010 and has developed further. Users immerse deeper into the internet and are more often taking an active role: • Readers‘ comments are becoming more and more important • Smartphones are used more frequently • Users visit various sites on the internetHealth survey 2012 – Taking a look into the virtual waiting room
  • 7. Results. 7 Do you look for information about health topics on the internet? Today, more than 90% of internet users inform themselves about various health topics. Last year this was only the case for 57%. Thereby the internet plays an enormous important role when it comes to learning about health issues! 2011 43% No 2012 6,1% NoHealth survey 2012 – Taking a look into the virtual waiting room
  • 8. Results. 8 Which channels do you use to gather information on health issues? 2010 81% 2011 81% 2012 73% Internet 2010 9% 2011 15% Mobile 2012 17% applications 2010 62% 2011 64% 2012 56% PrintHealth survey 2012 – Taking a look into the virtual waiting room
  • 9. Results. 9 What are the criteria that make an internet site with health-related issues credible? Alignment of different sources 48% Review of readers/comments 39% Recommendations 38% Originator of the source 30% Notable institution 28%Health survey 2012 – Taking a look into the virtual waiting room
  • 10. Results. 10 Which websites do you consult for health-related information? 55% 51% 49% 19%Top2 figures; n=904 12%Health survey 2012 – Taking a look into the virtual waiting room
  • 11. Results. 11 Do you use a smartphone with internet access? Yes: 44,4% Importance of health information on the way sehr important Very wichtig wichtig Impor- eher unwichtig Rather gar at all important Not nicht wichtig tant unimportant 11% 24% 37% 28%Health survey 2012 – Taking a look into the virtual waiting room
  • 12. Results. 12 Onlooker Networker Smart user Traditionalist Observer Explorer Sporadic user Active and self- Active, but Web2.0 Passive Critical fact confident cautious denier follower searcher2010 13 % 26 % 17 % 13% 15% 16%2011 12 % 23 % 20 % 12% 16% 18%2012 21 % 12% 15% 27 % 18 % 6% Health survey 2012 – Taking a look into the virtual waiting room
  • 13. Till Winkler SKOPOS Institut für Markt- undResearch Manager Kommunikationsforschung GmbH & Co. KGPhone: +49 (0)2233 9988 Hans- Böckler- Straße 163 50354 Hürth306 Phone: +49 (0) 2233 9988-0 Fax: +49 (0) 2233 9988-111 mail@skopos.de www.skopos.de Follow us on

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