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Workshop K3 - The End Of Tourism
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Workshop K3 - The End Of Tourism

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By Onno Reichwein

By Onno Reichwein

Published in: Travel, Business

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  • 1. Future of Tourism Onno Reichwein Cohen, Contemporary tourism. Diversity and change (june 2004) Ning Wang, Tourism and modernity: sociological analysis , (2000)
  • 2. Ambivalence of Modernity
    • Logos - Modernity
    • Work
    • Enlightenment
    • Rationalism
    • Daily world
    • Structure
    • Present-ness
    • Apollonian (order)
    • Centre-in-here
    • Active life
    • Gesellschaft (manmade)
    • Eros- Modernity
    • Leisure and Tourism
    • Romanticism
    • Emotionalism
    • Other world
    • Contra structure
    • Escape in past, future
    • Dionysian
    • Centre-out-there
    • Contemplative life
    • Gemeinschaft (nature)
  • 3. Bright & Dark side of Logos-modernity
    • Logos – Modernity evokes 1. need for & 2. possibility of Tourism (as form of Eros Modernity):
    • Technical dimension
    • Causes alienation and need for Nature tourism
    • Enables tourism by transport & communication
    • Institutional dimension
    • Causes inauthenticity and need for authenticity
    • Enables tourism by tourist-industry
  • 4. The End of Tourism ?
    • Paradox: ‘The more people travel, the less incentive there is to travel’
  • 5. The End of Tourism ?
    • MacCannell:
    • ‘ Tourism = quest for authenticity ’
    • Tourists try to experience in another world what they’ve lost at home
    • ‘ Why leave home, if the other side of the world increasingly looks like home’?
  • 6. The End of Tourism ?
    • Ning Wang:
    • Tourism is also Existential authenticity . S elf-referential, so not connected to place
    • So, why travel if you can reach existential authenticity at home?
  • 7. Cohen: Tourism is not ending, it’s just beginning
    • 3 post-modern trends:
    • pm1. Subtle differences
    • pm2. G-local-isation
    • pm3. Tourism-Leisure-shop mix
    • 3 modern trends:
    • m1. Conservationists
    • m2. Tourist / explorer mix
    • m3. Space tourism
  • 8. pm1. Subtleties make a difference
    • Post tourists search familiarity (Lisker)
    • Cohen ‘not to be confused with sameness’
    • ‘ Tourists look for distinction (status & identity) by small differences within the familiar.
    • Example: ‘Guggenheim’ Barcelona
  • 9. pm2. Not Globalisation: G-local-isation
    • Paradox : Different parts of the world look increasingly the same , but there is an increasing differentiation on local level.
    • Tourist attraction: Fusion
    • New form of otherness of the unexpected new (instead of the otherness of disappearing traces from the past)
  • 10. pm3. Theme parks on consumerism & fantasy
    • Traditional boundary between tourism, leisure & consumerism is disappearing.
    • Example : Las Vegas, Disneylands, Edmonton Mall, serving continents
  • 11. m1. Conservation movement
    • Still believes in natural / cultural authenticity
    • (in contrast to post-modern resignation in the disappearance of the original)
    • Paradox: ecotourism consumes nature
  • 12. m2. Tourism / exploration mix.
    • Increasing sameness of the world incites desire to explore the last not yet explored.
    • E.g.: Impenetrable areas like north pole, deserts and high mountains.
    • Cohen: Existential authenticity is here enforced by objective authenticity
  • 13. m3. Space travel = promising
    • 1. All elite tourism becomes mass tourism
    • 2. endless opportunities after planet earth is ‘consumed’ through exploration
    • Space tourist is ensconced & condemned to passivity! ‘Environmental bubble’ suitable for mass-, not for adventure tourism.