Keynote on Knowledge Managment - Weggeman

Knowledge Management
NHTV Study Day: An Inspirational Gathering
► Innovation is a must in today’s Casino Society
► The task of every professional is KD, KS and KA
► The smarter you get, the sooner you get dumb!
Mathieu Weggeman,
Breda, 22 January 2008

INFORMATION & THINK HEAD
- In the year 1900 there was twice as much information in the world as in 1800
In 2002, a professional of an internationally operating company had 1800 times as much information at his disposal than his colleague in 1980
- The total amount of relevant information is currently doubling every two years
The number of possible connections between neurons in the brain (thoughts) is 1 followed by 10.5 million kilometres of typewritten zeros.
So, do not fear!
(Van den Brandhof, 2004)

STATEMENT
‘ I’d rather invest in training people who might leave
than not invest in people who might stay.’
(CEO – Gartner Group)

Generic Strategy for Competing in the Knowledge Economy
1. Product Leadership
Focusing on continuous renewal of services based on state-of-the-
art knowledge
(me-first; management of opportunities; product focus;
differentiation)
2. Operational Excellence and Cost-Leadership
Focusing on providing a well-balanced products/services mix
with an optimal combination of price, quality and comfort
(me-too; management of operations; process focus)
3. Customer Intimacy
Focusing on providing complete solutions for well-selected
groups of customers
( Treacy & Wiersema, 1995)

Dare to Experiment with ‘Open Innovation’
Aspect of Proctor & Gamble’s innovation strategy
. Problem-solving website launched in conjunction with MIT, Harvard, Eli Lilly, Intel and a few other KIOs
. 10 “uncrackable” problems were placed on the site, to which hundreds of person years of R&D had already been devoted
. After 2 months, 4 of the 10 problems were solved
Average cost per problem: $ 9,000
Conclusion:
Investing in new forms of knowledge alliance is at least as useful as investing in R&D

Keynote on Knowledge Managment - Weggeman

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