Getting the data used Ben Page Ipsos MORI
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Getting the data used Ben Page Ipsos MORI

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A national learning event took place in June 2014, to explore how best to present data from the Cancer Patient Experience Survey (CPES) in order to drive improvement. ...

A national learning event took place in June 2014, to explore how best to present data from the Cancer Patient Experience Survey (CPES) in order to drive improvement.

This presentation was 'Thinking about getting data used' - Ben Page, Chief Executive, Ipsos MORI.

Outcomes from the event will help to shape the future presentation of CPES data, so that it is more accessible and easier for professionals and the public to use and interpret.

The event was held by NHS Improving Quality's Experience of Care team, in partnership with Macmillan Cancer Support, and NHS England's Insight team, to bring together cancer managers, lead nurses and lead clinicians. They heard from speakers including patient Bonnie Green, Ben Page, chief executive of Ipsos Mori, and Sean Duffy, National Clinical Director for cancer. Delegates also undertook group activity looking at the barriers that exist in translating data into improvement, and tailoring data for the right audiences.

The event forms part of NHS Improving Quality's wider work with NHS England looking at how the NHS is using the CPES data to reduce variation in the cancer patient experience. CPES, part of the national survey programme commissioned by NHS England, generates data and insight into the experiences of cancer patients.

- See more at: http://www.nhsiq.nhs.uk/news-events/news/using-insight-data-to-improve-patient-experience.aspx#sthash.Yh1yiQ6y.dpuf

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  • 1. Version 2 | Internal use only© Ipsos MORI Version 2 | Internal use only Thinking about getting data used Ben Page, Chief Executive, Ipsos MORI
  • 2. Version 2 | Internal use only© Ipsos MORI Version 2 | Internal use only© Ipsos MORI Our reports have a problem, my friend … Average number of words Average number of pages Average number of standard charts/tables
  • 3. Version 2 | Internal use only© Ipsos MORI You don’t have to put all the information on the slides/in the report
  • 4. Version 2 | Internal use only© Ipsos MORI Today’s Presentation • Background • Method • Findings • Question 1 • Question 2 • Question 3 • …… • Question 68 • Summary and Conclusions
  • 5. Version 2 | Internal use only© Ipsos MORI The Brief MARKET RESEARCH PROJECT Project Name Do Do MR Job # PIJ02GL010 Category Country(s) Involved Budget (Category or Local) Upper GI UK Category RESEARCH BRIEF: (filled in by Project Requestor)  Background: Gaviscon is the number 1 selling heartburn and indigestion remedy in the UK commanding 34% value share of the market, and growing strongly ahead of a relatively flat marketplace at 17.3% YoY. Gaviscon OTC is viewed by consumers and has traditionally been marketed by Reckitt Benckiser as a treatment for moderate to severe indigestion, commonly termed Heartburn. However, the strong growth achieved over the last few years has come by continuing with the strategy of trading up “dissatisfied antacid users” into the brand from the less efficacious, lower value, higher volume antacid sector. Activities driving this growth through trade-up in the last year have been:  Project Expand – the launch of a limited range of Gaviscon products into full grocery distribution which placed them right next to the antacids that people were buying out of habit, or as the ubiquitous entry point into the category.  Tablets TV – The fire breather creative was developed to make the Gaviscon brand more approachable and less medicinal to antacid users. This was the first time that tablets had been advertised, being the preferred format of the majority of users (65%) and the format that antacid users are used to. The results have been very impressive, with growth coming from some switching from the main antacid brands (e.g. Rennie), but also by bringing in many new market buyers resulting in a 20-25% increase in category sales within all of the major multiple grocers. This strategy would only work of course if we maintained our core pharmacy business. Thus far we are only down –0.7% YoY in value terms in pharmacy as a result. Therefore, from a sales perspective these moves have been very successful. What interests us now is whether our moves, and the introduction of H2s (e.g. Zantac) and H2/antacid combination products (e.g. Pepcidtwo) into full grocery distribution, have influenced brand perceptions or the linear brand progression that has been assumed up until know (antacid – alginate – H2). In essence do the conceptual targets that we have used over the last couple of years still hold and what size is each group.
  • 6. Version 2 | Internal use only© Ipsos MORI Methodology • Initially not sure what method to use • Choices : 1. A full on-line 1000 sample double screen intertwined conjoint analysis with boosted EM sample and extra points based at the variable interfaces. • With double twist and tuck? 2. 500 interviews with consumers armed with a piece of paper and a pen • Issues relating to the method : • Sample size ? • Sampling Points? • Purposive, random probability, stratified? • Length of Interviews? • Analysis Software? • Reporting Package?
  • 7. Version 2 | Internal use only© Ipsos MORI 10 minutes later
  • 8. Version 2 | Internal use only© Ipsos MORI Method • Initially not sure what method to use • Choices : 1. A full on-line double screen intertwined conjoint analysis with boosted sample and extra points based at the variable interfaces. • With double twist and tuck? 2. 500 interviews with citizens armed with a piece of paper and a pen • Issues relating to the method : • Sample size ? • Sampling Points? • Monadic? • Length of Interviews? • Analysis Software? • Reporting Package?
  • 9. Version 2 | Internal use only© Ipsos MORI ISO9000ISO9000 Project Thistle - US Malt Drinkers Online(10889) - Wave 1 Apr 04 22 IpsosIpsos--FocusFocus NORMALISED BRAND IMAGE SCORESNORMALISED BRAND IMAGE SCORES Do Do Brand A Brand B Brand C Brand D Brand E Brand F Brand G Brand H Brand I Base 197 198 193 193 133 143 75 94 82 64 Fashionable 1.55 1.51 0.98 0.99 0.81 0.62 0.71 0.62 0.60 0.58 Stylish 1.31 1.00 1.03 1.00 1.05 0.96 0.89 0.74 0.82 0.57 Traditional 1.21 1.33 0.94 1.03 0.84 0.95 0.77 0.83 0.68 0.98 GVFM 0.97 1.52 1.02 1.03 0.91 0.78 0.82 0.78 0.74 1.14 Darker coloured 1.43 2.04 0.62 0.43 0.66 0.76 0.82 1.27 0.93 1.73 Seen in all bars 2.18 2.33 0.87 1.04 0.49 0.27 0.06 0.07 0.13 0.32 Range of products 0.97 3.32 0.47 0.69 0.99 0.63 0.35 0.28 0.93 0.16 Attractive bottle 1.65 0.80 1.11 0.69 0.81 0.82 1.00 0.99 1.01 1.45 Serious 0.64 0.60 1.05 1.05 1.08 1.23 1.25 1.33 1.13 1.15 Authentic 0.71 0.70 1.02 1.02 1.13 1.17 1.23 1.16 1.19 1.25 Proud to serve 0.78 0.73 1.08 1.16 1.09 1.03 0.99 1.05 1.12 1.12 Gift 1.03 0.91 1.00 1.00 1.02 1.05 0.98 0.98 1.09 0.92 Distinctive taste 0.76 0.67 1.07 0.96 1.02 1.09 1.29 1.34 1.14 1.41 Sophisticated 0.76 0.52 1.06 1.06 1.16 1.21 1.22 1.26 1.15 0.78 Different 0.55 0.52 1.01 1.01 1.04 1.15 1.54 1.52 1.36 1.29 Becoming more popular 0.81 0.99 1.17 1.27 1.14 0.99 0.63 0.74 0.88 0.55 Would recommend 0.66 0.61 1.10 1.13 1.21 1.23 1.21 0.93 1.22 0.72 High quality 0.82 0.75 1.02 0.99 1.06 1.14 1.14 1.12 1.19 1.34 For confident people 0.90 0.78 0.95 1.04 1.07 1.11 1.07 1.18 1.13 1.05 For successful people 0.93 0.73 1.03 1.00 1.10 1.11 1.12 1.10 1.08 0.98 Q5a Please indicate which, if any, of the brands shown here you think each description applies to. Key to colours: Positive association - 99% significance level Positive association - 95% signficance level Negative association - 95% signficance level Negative association - 99% significance level 2 = (oi - ei)2 ei ei = expected frequency oi = observed frequency  Q1
  • 10. Version 2 | Internal use only© Ipsos MORI 45“Best Practice” Presentation Workshop – Sept 2004 1 hedonistic 25% trust/quality/safety kill germs decorative fragrance convenient small spaces says house has odors Regular Sprays Fragranced Mists Concentrated Sprays Trigger Sprays Disinfectant Sprays Electric Gels Electric Oils Electric Fans Air Fresh Decosphere Crystal Air Regular Gels / Cones Adhesives Carpet products Candles Glass candles Toilet blocks Incense 1 hedonistic 25% trust/quality/safety kill germs decorative fragrance convenient small spaces says house has odors Regular Sprays Fragranced Mists Concentrated Sprays Trigger Sprays Disinfectant Sprays Electric Gels Electric Oils Electric Fans Air Fresh Decosphere Crystal Air Regular Gels / Cones Adhesives Carpet products Candles Glass candles Toilet blocks Incense
  • 11. Version 2 | Internal use only© Ipsos MORI 0 10 20 30 40 50 60 70 80 90 100 0 5 10 15 20 25 30 Satisfaction (%) Importance of service (%) Base: 1,671 Derbyshire residents aged 16+, interviewed between 20th January – 13th April 2005. For non-universal services satisfaction is given for users (c.50-c.900 residents for each service) Preventing youth offending Care of elderly in their own homes Road maintenance Secondary schools Bus/train services Community safety Primary schools B_Line Protecting consumers (Trading Standards) Gold card Adult education Library and information services Buxton Museum & Art Gallery Registrar BDMs Youth clubs and other facilities for young people Social Services – Protecting Vulnerable children Social Services - Support for people with mental ill health Social Services – Looking after children in care Supporting local businesses Services for people with disabilities Overall planning for land use Pavement maintenance Maintenance of bridle/foot paths/rights of way Traffic control Call Derbyshire Tackling poverty and unemployment Soc, Ser. – Sup. for fam. children special needs Importance of service vs. satisfaction among users
  • 12. Version 2 | Internal use only© Ipsos MORI Although the pay-to-play model is more efficient at converting gamers to revenue, there are now as many free-to-play gamers. THE RISE OF FREE-TO-PLAY DATA AND DESIGN BY IPSOS MEDIACT 12.8m# of gamers 2013 10.1m# of gamers 2012 2013 # of gamers 12.8m 2012 # of gamers 11.5m FREE-TO-PLAYPAY-TO-PLAY 2013 2012 2012 annual revenue £1,495m 2012 annual ARPU £130 annual 2013 revenue £1,572m annual 2013 ARPU £123 2012 annual revenue £160m 2012 annual ARPU £16 annual 2013 revenue £123m annual 2013 ARPU £14 29% reach 26% reach reach 29% reach 23% UK – INSIGHT REPORT: QUARTER 1 2013
  • 13. Version 2 | Internal use only© Ipsos MORI 60 minutes later
  • 14. Version 2 | Internal use only© Ipsos MORI Summary and Conclusions •Obviously, mixed results for the organisation •Some things good, some bad •This might be as a result of the changed methodology •Major recommendation: • Needs further investigation/more research
  • 15. Version 2 | Internal use only© Ipsos MORI What are we doing?!!!!!!
  • 16. Version 2 | Internal use only© Ipsos MORI Version 2 | Internal use only© Ipsos MORI Our reports have a problem, my friend … Average number of words Average number of pages Average number of standard charts/tables
  • 17. Version 2 | Internal use only© Ipsos MORI
  • 18. Version 2 | Internal use only© Ipsos MORI Colgate Herbal White "Beaver" 755 GRP’s EC Colgate Total Advanced Fresh “Sleepers” 600 GRP’s January February March April May June Medium 30 6 13 20 27 3 10 17 24 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 English Paired :15 30 50 50 50 50 50 50 50 50 50 50 Stand Alone :15 :30 60 60 60 60 30 30 30 30 108108108 French Paired :15 30 30 30 30 50 50 50 50 50 50 50 50 :30 60 60 60 60 30 30 30 30 108108108 July August September October November December Medium 30 7 14 21 28 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 English Paired :15 75 75 75 75 75 75 Stand Alone :15 75 75 125 100 80 75 :30 150 125 100 75 75 75 French Paired :15 :30 150 125 100 75 75 75 Colgate Herbal White Total Advanced Fresh XXX Media Expenditure for 2005
  • 19. Version 2 | Internal use only© Ipsos MORI Primary chequing/ savingsRRSP/RRIF Home/lif e insurance Secured Line of Credit Investment savings Mortgages Unregistered investments Unregistered GIC’s Credit cards Unsecured Lines of Credit Product- anchored insurance Registered GIC’s PRODUCT TYPE CUSTOMER OWNERSHIP SWITCHING? SHARE GAINS PHYSICAL DISTRIBUTION Core (e.g. chequing accounts Customers typically own only one at a time High barriers, so low incidence of switching Difficult, as share needs to be stolen from competitors in the saturated market Important Secondary (e.g. Mortgages) Customers typically own only one at a time Low barriers but switching takes place infrequently Slow, because of timing lags inherent in products Less important Tertiary (e.g. Credit cards, ULOC, GIC) Customers may own several at a time Low barriers, frequent switching Can be rapid, but losses can be rapid as well Unimportant A nuclear model of financial products and relationships helps to determine new customer product acquisition sequence. New customers can be relatively quickly acquired using secondary and tertiary products; longer term relationships are built using core products.
  • 20. Version 2 | Internal use only© Ipsos MORI 0 50 100 150 200 250 7-Jul-02 14-Jul-02 21-Jul-02 28-Jul-02 4-Aug-02 11-Aug-02 18-Aug-02 25-Aug-02 1-Sep-02 8-Sep-02 15-Sep-02 22-Sep-02 29-Sep-02 6-Oct-02 13-Oct-02 20-Oct-02 27-Oct-02 3-Nov-02 10-Nov-02 17-Nov-02 24-Nov-02 1-Dec-02 8-Dec-02 15-Dec-02 22-Dec-02 29-Dec-02 5-Jan-03 12-Jan-03 19-Jan-03 26-Jan-03 2-Feb-03 9-Feb-03 16-Feb-03 23-Feb-03 2-Mar-03 9-Mar-03 16-Mar-03 23-Mar-03 30-Mar-03 6-Apr-03 13-Apr-03 20-Apr-03 27-Apr-03 4-May-03 11-May-03 18-May-03 25-May-03 1-Jun-03 8-Jun-03 15-Jun-03 22-Jun-03 29-Jun-03 6-Jul-03 13-Jul-03 20-Jul-03 27-Jul-03 3-Aug-03 10-Aug-03 17-Aug-03 24-Aug-03 31-Aug-03 7-Sep-03 14-Sep-03 21-Sep-03 28-Sep-03 5-Oct-03 12-Oct-03 19-Oct-03 26-Oct-03 2-Nov-03 9-Nov-03 16-Nov-03 23-Nov-03 30-Nov-03 7-Dec-03 14-Dec-03 21-Dec-03 Fresh Confidence "New Pool" 888 Cum GRPs CTPW "Tooth Fairy" 2896 Cum GRPs 870 419 CTPW "Tooth Fairy" 3689 Cum GRPs 2 in 1 "Ice Cave" 419 Cum GRPs in 2003 793 Colgate Herbal White "Beaver" 755 GRPs EC Colgate Total Advanced Fresh “Sleepers" 600 GRPs 41 50 37 59 43 19 23 21 38 24 2828 21 29 0 10 20 30 40 50 60 70 80 90 100 CLAIMED TV AD AWARENESS PROVEN RECALL ANY AD (Q4'03 intrusion index = -2 ) Claimed TV Ad Awareness & Proven Recall - Any XXX - National Data (160 Females/4wks)
  • 21. Version 2 | Internal use only© Ipsos MORI Total Region Age A B C A B C Q4 '02 Q1‘03 Q2‘03 Q3‘03 Q4‘03 West Ont & Atl Que 18-34 years 35-49 years 50-64 years (Base: Those who claim to have seen any Colgate ad) (187) (207) (258) (242) (209) (56)* (115) (38)* (98) (89) (22)* % % % % % % % % % % % PROVEN RECALL ANY AD 56 60 64 49 56 61 53 56 60 55 43 Brightens/whitens teeth 27 36 29 32 29 35 25 35 31 33 16 Shows smiling faces/teeth 6 4 8 4 6 5 6 8 6 5 9 Works between brushings 5 3 2 3 2 2 2 0 2 1 0 PROVEN RECALL ATE TOTAL CAMPAIGNS 24 17 30 14 22 23 21 25 19 21 35 Patient trying to talk with dental instruments in mouth 1 1 3 2 1 0 2 0 2 0 0 Lady tells dentist she has been using Colgate 2 0 1 1 1 0 1 2 2 0 0 PROVEN RECALL TOTAL PLUS WHITENING "TOOTH FAIRY" 10 8 17 8 9 9 10 8 8 8 18 PROVEN RECALL COLGATE TOTAL ADVANCED FRESH “SLEEPERS” 3 1 3 8 3 5 0 Shows two couples in bed (in two different apartments) 3 0 3 8 3 4 0 Shows one couple that used Colgate before going to bed and one that didn’t 2 1 2 2 2 2 0 The couple who didn’t use Colgate are far apart in bed/not cuddling in the morning 2 0 1 5 2 2 0 The couple who used Colgate are cuddling/kissing/close together in the morning 2 0 1 5 2 1 0 Says that someone should tell couple (in 7a) to use Colgate (7b is too busy) 1 0 2 0 2 1 0 Shows woman falling out of bed (because of bad breath) + 0 0 2 0 1 0 * Caution: Small Base Size Q.A9ab/9ef Please tell me everything you can remember about the most recent TV ad you saw for xxx Toothpaste. What did it show? What did it say? What was the main thing the ad was trying to tell you about this brand, besides trying to get you to buy the product? Detailed Recall for XXX
  • 22. Version 2 | Internal use only© Ipsos MORI 8b. Do you agree strongly, agree somewhat, or disagree that…? “The Package” Personal Care All Category Top 25% Q2’03 May 26- July 6 Q3’03 July 7 – Sept 28 On Air May 26 - July 27, Sep 22-28 (Base: Total seen ad & link to Royale) (53) (165) (115) % % % % % % A B % AGREE STRONGLY Creative The ad was very enjoyable to watch 55 54 > 56 > 44 40 51 The ad was very unique and different 53 57 > 57 > 47 45 57 It made the brand seem different from other brands 11 25A = 20 < 30 28 35 What the ad said and showed was interesting to you 31 22 = 30 = 27 29 37 You are getting tired of seeing the ad 4 10 < 5 < 16 15 21 The ad told you something new 6 9 < 9 = 15 19 28 Motivation The ad made you want to buy the brand 6 10 < 11 < 22 21 27 Communication The ad made you feel that the brand is the best combination of softness and strength 10 13 < 14 < 63 54 72 The ad made you feel confident that choosing this brand would be the best decision in your choice of bathroom tissue 10 13 < 13 < 63 54 72 The ad made you feel that the brand is part of how you care for you and your family 16 17 < 18 < 63 54 72 Equity The ad made the brand appear to have unique or different features or a distinct image other brands in this category do not have 11 15 < 15 < n/a 29 n/a The ad improved your familiarity and understanding of what this brand is about 12 15 < 16 = n/a 22 n/a Don’t try to make the report be the presentation Aided Opinions of xxx’s “The Package” TV Ad
  • 23. Version 2 | Internal use only© Ipsos MORI ISO9000ISO9000 Project Thistle - US Malt Drinkers Online(10889) - Wave 1 Apr 04 22 IpsosIpsos--FocusFocus NORMALISED BRAND IMAGE SCORESNORMALISED BRAND IMAGE SCORES Do Do Brand A Brand B Brand C Brand D Brand E Brand F Brand G Brand H Brand I Base 197 198 193 193 133 143 75 94 82 64 Fashionable 1.55 1.51 0.98 0.99 0.81 0.62 0.71 0.62 0.60 0.58 Stylish 1.31 1.00 1.03 1.00 1.05 0.96 0.89 0.74 0.82 0.57 Traditional 1.21 1.33 0.94 1.03 0.84 0.95 0.77 0.83 0.68 0.98 GVFM 0.97 1.52 1.02 1.03 0.91 0.78 0.82 0.78 0.74 1.14 Darker coloured 1.43 2.04 0.62 0.43 0.66 0.76 0.82 1.27 0.93 1.73 Seen in all bars 2.18 2.33 0.87 1.04 0.49 0.27 0.06 0.07 0.13 0.32 Range of products 0.97 3.32 0.47 0.69 0.99 0.63 0.35 0.28 0.93 0.16 Attractive bottle 1.65 0.80 1.11 0.69 0.81 0.82 1.00 0.99 1.01 1.45 Serious 0.64 0.60 1.05 1.05 1.08 1.23 1.25 1.33 1.13 1.15 Authentic 0.71 0.70 1.02 1.02 1.13 1.17 1.23 1.16 1.19 1.25 Proud to serve 0.78 0.73 1.08 1.16 1.09 1.03 0.99 1.05 1.12 1.12 Gift 1.03 0.91 1.00 1.00 1.02 1.05 0.98 0.98 1.09 0.92 Distinctive taste 0.76 0.67 1.07 0.96 1.02 1.09 1.29 1.34 1.14 1.41 Sophisticated 0.76 0.52 1.06 1.06 1.16 1.21 1.22 1.26 1.15 0.78 Different 0.55 0.52 1.01 1.01 1.04 1.15 1.54 1.52 1.36 1.29 Becoming more popular 0.81 0.99 1.17 1.27 1.14 0.99 0.63 0.74 0.88 0.55 Would recommend 0.66 0.61 1.10 1.13 1.21 1.23 1.21 0.93 1.22 0.72 High quality 0.82 0.75 1.02 0.99 1.06 1.14 1.14 1.12 1.19 1.34 For confident people 0.90 0.78 0.95 1.04 1.07 1.11 1.07 1.18 1.13 1.05 For successful people 0.93 0.73 1.03 1.00 1.10 1.11 1.12 1.10 1.08 0.98 Q5a Please indicate which, if any, of the brands shown here you think each description applies to. Key to colours: Positive association - 99% significance level Positive association - 95% signficance level Negative association - 95% signficance level Negative association - 99% significance level 2 = (oi - ei)2 ei ei = expected frequency oi = observed frequency  Q1
  • 24. Version 2 | Internal use only© Ipsos MORI 44“Best Practice” Presentation Workshop – Sept 2004 InnovationInnovation StrategyStrategy Innovation StrategyInnovation Strategy –– Done RightDone Right –– Is Essential to the Innovation ProcessIs Essential to the Innovation Process ProspectingProspecting Innovation Platform 1 Innovation Platform 2 Innovation Platform 3 Innovation Platform 4 •Company/Brand Strategy •External & Internal Scan •Company/Brand Strategy •External & Internal Scan Opp’ty Area 1 Opp’ty Area 2 Opp’ty Area 3 Opp’ty Area 4 Project 4 Project 3 Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 7 Idea 8 Idea 6 Iterate Idea Generation Develop Concept, Product & Packaging Project 2 Finalize Proposition Launch Project 1 Innovation Strategy Activities In Phase Develop innovation platforms Use rich consumer insight to identify opportunity areas within each platform Prospecting Idea Generation Generate ideas within each opportunity area “The Funnel” Resource the most promising ideas with a team and a budget: projects Iterate
  • 25. Version 2 | Internal use only© Ipsos MORI Packaged is still king when it comes to the value of the video games market. This is particularly true in Q4 due to seasonality. The amount of free app acquisition is reflected in the low value of apps. While Android does not monetise quite as successfully as iOS, Android smartphones and tablets are going to be more prevalent than iPhones and iPads in the coming months, and so the proportion of either free or ‘freemium’ games is likely to increase still further. VALUE OF GAMES DATA AND DESIGN BY IPSOS MEDIACT 15% 60% 5% 12% 6% 2% Q4 ‘11 90% Q4 ‘12 88% Q4 ‘13 87% 4% 8% 2% 8% 5% 8% PACKAGED APPS ONLINE VALUE SHARE "Kid'sdevices” (e.g.leapfrog) 15% 60% 10% 8% 5% 2% 15% 60% 15% 6% 2% 2% TabletsSmartphonesHandheldsConsolesComputers ARPU Q4 2012 £27 Packaged £4 Apps £9 Online ARPU Q4 2012 £27 Packaged £4 Apps £9 Online UK – INSIGHT REPORT: QUARTER 1 2013
  • 26. Version 2 | Internal use only© Ipsos MORI Key issues • Think hard about what the key messages are for the audience • Think hard about how many pages or slides • What format works best? • What are the audience like? • What will you say? What won’t you say? • What stands out from your experience and analysis – context!? • How are you going to make it memorable?
  • 27. Version 2 | Internal use only© Ipsos MORI Bringing Research to Life know your audience illuminate the message tell the story stimulate the senses use effects you need a good screenplay
  • 28. Version 2 | Internal use only© Ipsos MORI 0 1 2 3 4 5 6 7 8 9 What matters? How you make them feel…. Experience of making an appointment Experience of the GP Trust/confidence in GP Getting through on phone Satisfaction with opening hours Experience of the nurse Seeing preferred GP Helpfulness of receptionists Waiting times 63% of the variance explained by the model Rank Relativeimportance Source: GP Patient Survey, 2013-14 Overall, how would you describe your experience of you GP surgery?
  • 29. Version 2 | Internal use only© Ipsos MORI Poverty and perception – not much relationship R² = 0.0885 50% 60% 70% 80% 90% 100% 0 10 20 30 40 50 60 70 80 Deprivation (IMD score) Low deprivation Higher deprivation %saying‘good’overallexperience Source: GP Patient Survey, 2013-14Base: Coastal West Sussex CCG 8,451
  • 30. Version 2 | Internal use only© Ipsos MORI Look at your outliers? R² = 0.0885 50% 60% 70% 80% 90% 100% 0 10 20 30 40 50 60 70 80 Deprivation (IMD score) Low deprivation Higher deprivation %saying‘good’overallexperience Source: GP Patient Survey, 2013-14Base: Coastal West Sussex CCG 8,451 Staff on-site: 8 GPs, 6 Practice Nurses 2 Healthcare Assistants 1 District Nurse From NHS Choices: “An excellent and efficient practice” “Staff are friendly and approachable” “Appointment nightmare” Staff on-site: 7 GPs, 6 Practice Nurses 1 Healthcare Assistant 2 midwives 1 District Nurse 1 Health Visitor From NHS Choices: “GPs are the best” “I work full time and this surgery will only work for you if you don’t work” “Can never get an appointment unless it’s an emergency”
  • 31. Version 2 | Internal use only© Ipsos MORI Good overall experience – Worthing bit miserable? 94-95% Good experience 91-94% 85-91% 81-85% 66-81% Source: GP Patient Survey, 2013-14Base: Coastal West Sussex CCG 8,451
  • 32. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Sources: Alleyne, R. (11 Feb 2011). Welcome to the information age – 174 newspapers a day. The Telegraph. we receive 5x as much information today as we did in 1986
  • 33. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI 9900% on the internet (since 2007) 400% in literature (since 1990) 142% in newspapers (between 1985 & 1994) Sources: Google Trends, Google Ngram Viewer, Zacks, J., Levy, E., Tversky, B., Schinao, D. (2002). Graphs in Print, Diagrammatic Representation and Reasoning, London: Springer-Verlag. visualised content has increased across all platforms
  • 34. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Almost 50% of your brain is involved in visual processing Sources: Merieb, E. N. & Hoehn, K. (2007). Human Anatomy & Physiology 7th Edition, Pearson International Edition.
  • 35. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI 70% of all your sensory receptors are in your eyes Sources: Merieb, E. N. & Hoehn, K. (2007). Human Anatomy & Physiology 7th Edition, Pearson International Edition.
  • 36. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI We can get the sense of a visual scene in less than 1/10 of a second Sources: Semetko, H. & Scammell, M. (2012). The SAGE Handbook of Political Communication, SAGE Publications.
  • 37. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Colour visuals increase the willingness to read by 80% Sources: Green, R. (1989). The Persuasive Properties of Color, Marketing Communications.
  • 38. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Sources: Wharton School of Business. ‘Effectiveness of Visual Language’. 50% of the audience were persuaded by a purely verbal presentation 67% of the audience were persuaded by the verbal presentation that had accompanying visuals
  • 39. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Presenting survey data Design: BBC
  • 40. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Illustrating journalistic content Design: GoSquared.com
  • 41. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Simplifying complex issues Design: The Guardian
  • 42. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Comparisons Design: Bob Al-Green
  • 43. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Displaying trends / timelines in clearer ways Design: Matthew Brown
  • 44. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Fun and entertainment Design: Jing Zhang
  • 45. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Infographics at Ipsos MORI
  • 46. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Political Monitor
  • 47. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Twitter Anniversary
  • 48. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Political Monitor Interactive www.ipsos-mori.com/midtermreview
  • 49. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Political Monitor Interactive www.ipsos-mori.com/midtermreview
  • 50. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Ipsos MORI Top Cities 2013 Interactive www.ipsos-mori.com/topcities
  • 51. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Ipsos MORI Top Cities 2013 Interactive www.ipsos-mori.com/topcities
  • 52. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Charles Minard
  • 53. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Florence Nightingale
  • 54. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Dieter Rams German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design
  • 55. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Design: Bob Al-Green The 10 principles of good design (aka the Ten Commandments) Good design is unobtrusive Good design is honest Good design makes a product as understandable Good design is thorough to the last detail
  • 56. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Design: Bob Al-Green The bad and the ugly Good design is honest
  • 57. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Ann Summers infographic The bad and the ugly Edward Tufte catastrophe becomes the first principle in bringing colour to information: Above all, do no
  • 58. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI http://www.fastcodesign.com/1661889/infographics-of-the-day-the-little-book-of-shocking-global-facts Edward Tufte and confusion are not attributes of information, they are failures of
  • 59. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Peter Orntoft Inforgraphics in context Peter Orntoft The good
  • 60. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI http://www.networkosaka.com#sthash.My7FqWDw.dpuf Global Warming Derek Kim The good
  • 61. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Issues Index: A history of economic worry Ipsos MORI The good
  • 62. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Issues Index: A history of economic worry Ipsos MORI The good
  • 63. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI Issues Index: priorities Ipsos MORI The good
  • 64. Version 2 | Internal use only© Ipsos MORI Version 1© Ipsos MORI The process of graphic report or interactive site creation Narrative Analysis Design DisseminationBrief Proving a point Exploring an issue Are the statistics significant Keep track of sources Fact check What is the purpose? Who is the audience? Identifying & communicating key messages Hierarchy & structure Selecting an appropriate visual language How is this going to be shared with the world
  • 65. Version 2 | Internal use only© Ipsos MORI The challenge for managers and leaders– TRY SOMETHING NEW (but pilot it first)
  • 66. Version 2 | Internal use only© Ipsos MORI Thank you ben.page@ipsos.com benatipsosmori
  • 67. VERSION 1 | INTERNAL USE ONLY 29/01/13 THE BEST OF 2013 THE WINNERS BROUGHT TO YOU BY THE “DATA VISUALISATION WORKING PARTY”
  • 68. EXCELLENCE IN REPORTING AWARDS - THE BEST OF 2013 | THE WINNERS TOP 3 REGULAR REPORT CLIENT REPORTS AND PRESENTATIONS PREPARED BY OUR RESEARCH TEAMS
  • 69. EXCELLENCE IN REPORTING AWARDS - THE BEST OF 2013 | THE WINNERS SRI | Wellcome Trust Risk and Rewards 3rd
  • 70. EXCELLENCE IN REPORTING AWARDS - THE BEST OF 2013 | THE WINNERS Marketing | Early innovation case study 2nd
  • 71. EXCELLENCE IN REPORTING AWARDS - THE BEST OF 2013 | THE WINNERS ASI | Virgin Trains 1st Ian McKee, Dan Spalding & Will Reeve
  • 72. EXCELLENCE IN REPORTING AWARDS - THE BEST OF 2013 | THE WINNERS TOP 3 ONLINE DELIVERY PORTALS, INTERACTIVE SITES AUGMENTED REALITY
  • 73. EXCELLENCE IN REPORTING AWARDS - THE BEST OF 2013 | THE WINNERS SRI | Political Monitor Microsite 3rd
  • 74. EXCELLENCE IN REPORTING AWARDS - THE BEST OF 2013 | THE WINNERS Ipsos MORI | Top Cities 2nd
  • 75. EXCELLENCE IN REPORTING AWARDS - THE BEST OF 2013 | THE WINNERS Ethnography | ECE P&G e-book 1st Neil Tierney Oli Sweet Billie Ing Jo Ashun
  • 76. EXCELLENCE IN REPORTING AWARDS - THE BEST OF 2013 | THE WINNERS TOP 3 HIGH IMPACT INFOGRAPHICS, ANIMATIONS, BESPOKE DELIVERABLES
  • 77. EXCELLENCE IN REPORTING AWARDS - THE BEST OF 2013 | THE WINNERS Marketing | MasterCard Road To Inclusion 3rd
  • 78. EXCELLENCE IN REPORTING AWARDS - THE BEST OF 2013 | THE WINNERS ASI | Neuroscience Invitation 2nd
  • 79. EXCELLENCE IN REPORTING AWARDS - THE BEST OF 2013 | THE WINNERS SRI | Generations Sculpture 1st Hannah Bellamy Bobby Duffy
  • 80. VERSION 1 | INTERNAL USE ONLY 29/01/13 THE BEST OF 2013 THE WINNERS BROUGHT TO YOU BY THE “DATA VISUALISATION WORKING PARTY”