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Warren Hanson 071210
 
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Presentation from the Bring Workers Home workforce housing regional forum in Minneapolis on July 12, 2010

Presentation from the Bring Workers Home workforce housing regional forum in Minneapolis on July 12, 2010

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    Warren Hanson 071210 Warren Hanson 071210 Presentation Transcript

    •  
    • Employer Assisted Housing Lesson Learned GMHF Minnesota Power - Jennie-O F Foods - Schwan’s Food Company - Mayo Clinic - Hormel Foods - Excel Energy
    • Projects and Initiatives Employers in Greater Minnesota have invested over $19.5 Million helping to create more than 1,500 homes for Minnesota’s Workforce through GMHF’s EAH Program Greater Minnesota Housing Fund Employer Assisted Housing
    • Reasons Why Employers Participate
        • Recruit / retain employees
        • Increase workforce stability
        • Increase employee productivity
        • Human Resource Investment
      Civic Interests: Company Interests:
      • Meet community-wide needs
      • Strengthen community relations
      • Leverage other resources
      • Civic pride, leadership
      … not mutually exclusive.
      • Employer Assisted Housing investment can be cost effective for a business
        • Example: cost of turnover (recruitment and training) can be more expensive than providing a forgivable downpayment loan to an employee that will keep the employee at the company for a number of years.
      Lessons Learned Greater Minnesota Housing Fund Employer Assisted Housing
      • Employer involvement stems from either:
        • strong civic responsibility (strong ties to community)
        • urgent need for employees
        • Community stabilization concerns
      Lessons Learned Greater Minnesota Housing Fund Employer Assisted Housing
      • Employers are often attracted by ability to leverage other private and public funds
      • (ie: Matching funds)
      Lessons Learned Greater Minnesota Housing Fund Employer Assisted Housing
      • Employer “funding pools” or joint programs can attract smaller employers with limited resources
      Lessons Learned Greater Minnesota Housing Fund Employer Assisted Housing
      • Local leadership or catalyst needed to obtain employer commitment:
        • City with a vision
        • Developer with a specific plan
        • Advocating around known needs
      • That leadership needs to build a strong relationship with employers before commitment will be made
      Lessons Learned Greater Minnesota Housing Fund Employer Assisted Housing
    • Lessons Learned
      • Working relationship and common vision needed before commitment is made
      Greater Minnesota Housing Fund Employer Assisted Housing
      • Employers do not want “red tape” when establishing a program or making a contribution or investment
      Lessons Learned Greater Minnesota Housing Fund Employer Assisted Housing
      • Employers need someone with experience to put projects together and administer programs
      Lessons Learned Greater Minnesota Housing Fund Employer Assisted Housing
      • Employers need to be able to choose their method of involvement based on their resources
      Lessons Learned Greater Minnesota Housing Fund Employer Assisted Housing
    • Best EAH Prospects Greater Minnesota Housing Fund Employer Assisted Housing Nationally or Internationally Owned Locally Owned / Main Street Employer Least Likely Most Likely Dr. Hugh Smith Mayo Clinic CEO
      • Employers with local headquarters more likely to invest in affordable housing than are companies with headquarters in other states or countries.
      • Must be able to talk to “decision makers”
      • Starting with HR staff is not effective for forming Capital Pools; marginally useful for “employee benefits” model
      • Best to Start with CEOs
      Greater Minnesota Housing Fund Employer Assisted Housing Least Likely Most Likely
      • Local owners are accessible
      • Local owners make decisions more quickly
      • Community concern and involvement is higher
      • Local connections create a stronger sense of civic responsibility
      • Smaller local employers are motivated to improve civic life
      Best EAH Prospects Greater Minnesota Housing Fund Employer Assisted Housing
    • Working with Employers in Both Large and Small Communities to Achieve Local Affordable Housing Goals
    • END
      • Employers can be slow to commit to affordable housing
        • EAH took 3 yrs for GMHF to gain traction in Minnesota
      • Employer involvement stems from either a strong civic responsibility (strong ties to community or neighborhood), an urgent need for employees, or clear needs to improve community stability
      • Employers are attracted by ability to leverage funds (like having their funds matched)
        • Employer pools are a way to attract employers with limited resources
      • Local leadership needs to be a catalyst to engage employer commitment
        • City with a vision
        • developer with a specific plan
        • Residents rallying around housing needs
      • That leadership needs to build a strong relationship with the business(es) before commitment will be secured
      • Employers do not want “red tape” when establishing a program or making a contribution or investment
      • Businesses need to understand the issue of affordable housing in simple terms
      • Employers with local headquarters or ties are much more likely to invest in affordable housing than are companies with headquarters in other states or countries. Must be able to talk to “decisionmakers”
        • Starting with HR staff, not effective at all for Pools; marginally useful for “employee benefits” model
        • Best to Start with CEOs
      • Employers need to be able to choose their method of involvement based on their resources.
      • Employer Assisted Housing investment can be cost effective for a business.
        • Example: cost of turnover (recruitment and training) can be more expensive than providing a forgivable downpayment loan to an employee that will keep the employee at the company for a number of years.
      • Employers need developers and agencies with experience to put projects together and administer programs
      Lessons Learned Talking Points Greater Minnesota Housing Fund Employer Assisted Housing