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Nathan Gorton

by National Housing Conference & the Center for Housing Policy on Oct 14, 2010

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Bring Workers Home Regional Forum on Workforce Housing--Honolulu, HI--October 12, 2010

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Bring Workers Home Regional Forum on Workforce Housing--Honolulu, HI--October 12, 2010

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2 MINUTES Our application for the grant was based on an effort we had already started with and Economic Stimulus Work Group – 2008 – It began with partners and continues this day with partners. Composition of work group – big brokers, mortgage bankers, research, AG’s office, WSHFC, state’s top economist and the former director of the state’s Economic and Revenue Forecast Council, Dr. Chang MookSong Goal decided: Stimulating the housing market with 12, 000 first-time home buyers Recommendations: Monetize the $8,000 tax credit, and Expand loan limit of Washington state Housing Finance Commission Create a media, marketing and education campaign to promote. We developed an aspirational plan and applied for the IRA Gribin Workforce Housing Grant– to help us with this effort to promote the first-time homebuyer sector of workforce housing and particularly the financing options for First-time homebuyers. It could not have come at a better time. We sent in more than 22 pages and about 7 attachments; WAY TOO MUCH We submitted to NAR and they very kindly called us back and helped explain how to “bright line” our document and condense it. Even calls at 10 pm to great staff who patiently helped in writing the grant. Never met so many nice people who really want to give you money to help workforce housing!
30 Seconds Maximized funds: $100,000 can be used for amazing amount of things. It can easily be spent quickly. Staff involvement – we discover ways to take on tasks instead of outsource; maximized the grant.. Membership to Partnerships: WSHFC, State Treasurer
1 MINUTE Changed our plan for 5 location of classes around the state to maximize grant – rather produce webinar, online. Sent to 1400 Brokers DVD Streaming video 200 took for credit; hundreds viewed on line.
30 sec Earned media Here the op-ed by partnering with the state Treasurer Jim McIntire which, BTW was used in testimony to the Senate Finance Committee. Help from Arun Raha (made a call) 4 op-eds – State treasurer, state senator, executive director of the WSHFC, and Washington Realtor President to all weeklies. Advertorial full page – 5X’s in a weekly
1 minute We wrote, produced and help distribute public service announcements for the Washington State Housing Finance Commission The magic of these public service announcements is that they came from a State Agency and not a for-profit venture. We worked in partnership to get out to more than 80 radio stations and TV stations throughout the state.
2 MINUTES We created a Public site. It does not trace back to Realtors but is a resource they can use especially for first-time home buyers Great Resources; not he least of which is marketing videos – did instead of a 2 –week TV buy Video explanations of complicated subjects. Use of member grassroots to spread the word; tax credit, closing cost. WSHFC, rent vs. buy. Total of 8. One in Spanish. Members their website, Social networking sites Used by 42 different states; down loaded ???#’s Banner ads on major weekly news papers drive people to the site
1 Minute Partnerships established. 1. WSHFC increased website hits on their resources by 50% in June 2009 as a result of our marketing. Received a note from the Executive Director WSHFC ( read note) ! “ Just a note to say thank you for the very successful promotions of our first-time home buyer programs. We had $8 million in reservations last week up significantly from normal. Thanks for your great help!” Kim Herman, Executive Director of the WA State Housing Finance Commission 2. State treasurer’s office partnered to pass capability for tax credit advance loan program; we helped them write the op-ed that got published and they called for our Congressional delegation to vote for the extension of the tax credit. Also helped state senator Chris Marr write one for the Eastern part of the state. 3. NWMLS – contributed money to help us sustain and update the www.WAhomeowner website This continues – with new tax credit and into the future for a long time to help our members reach buyers, especially first-time buyers;
1 Minute Recent Update of website: Sustainability is a key to this grant: we wanted to make our projects last for our members business and helping the first-time homebuyers sector of workforce housing. Recently we had another chance to use the website: When a scandal erupted in the media when the DOL took the license way from a real estate couple who they alleged through an investigation were not playing by the rules when it came to short sales This couple had more than 300 clients with some pending sales – putting them in jeopardy. We updated the website with a complaint line, and hotlines for help with foreclosure counseling. The sent a notice of it to every member to help them assist clients that had been left hanging. This continues – with new tax credit and into the future for a long time to help our members reach buyers, especially first-time buyers.

Nathan Gorton — Presentation Transcript

Ira Gribin Workforce Housing Grant - WA Economic Stimulus Work Group:
Ira Gribin Workforce Housing Grant - WA
- Campaign Elements Maximized:
- Staff involvement
- Member grassroots
- Partnerships
Ira Gribin Workforce Housing Grant - WA Education - members:
Ira Gribin Workforce Housing Grant - WA Education - public:
Ira Gribin Workforce Housing Grant - WA Marketing: Public Service Announcements
Ira Gribin Workforce Housing Grant - WA Marketing:
Ira Gribin Workforce Housing Grant - WA Partnerships:
Ira Gribin Workforce Housing Grant - WA Sustainability:

Nathan Gorton

by National Housing Conference & the Center for Housing Policy on Oct 14, 2010

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Nathan Gorton — Presentation Transcript