<ul><li>Summary Online Statistics 2010 </li></ul>Natalie Griffiths Associates
Summary Online Statistics: Highlights  60% of the UK population are online 31M adults purchased online within past 12 mont...
Summary Online Statistics: Key Statistics <ul><li>38.3 million Adults were found to be Internet users (60% of the populati...
Summary Online Statistics: Demographics 2 - 11 12 - 17 18 - 24 25 - 34 35 - 49 50 - 64 65+ C2DE ABC1 Male Female UK Online...
Summary Online Statistics: Online purchases Extract table from Office of National Statistics Report “Internet Access” Date...
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Summary Online Statistics 2010

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A presentation containing a summary of useful online statistics collated from various sources.

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Summary Online Statistics 2010

  1. 1. <ul><li>Summary Online Statistics 2010 </li></ul>Natalie Griffiths Associates
  2. 2. Summary Online Statistics: Highlights 60% of the UK population are online 31M adults purchased online within past 12 months; 52% bought clothes / sports goods Social networks / blogs accounts for around 23% of all time spent online in the UK People are increasingly using their mobiles for internet access Online cart abandonment costs retailers an estimated £2.7bn each year in lost sales Take up of mobile phone technology is being led by 16 to 24-year-old Internet users Peak usage time to access the internet appears to be 16.00 to 17.00 Collated from various sources as detailed over the next few pages
  3. 3. Summary Online Statistics: Key Statistics <ul><li>38.3 million Adults were found to be Internet users (60% of the population)* </li></ul><ul><ul><li>The majority of internet users have an ABC1 profile aged 25 to 64 with a slight bias towards males^ </li></ul></ul><ul><ul><li>A mature audience is helping to drive online take up with an additional one million people aged 55+ now online compared to 2009^ </li></ul></ul><ul><ul><li>9.2 million Adults have never accessed the internet (small decrease from 2009)* </li></ul></ul><ul><li>30.1 million Adults accessed the internet every day or almost every day* </li></ul><ul><ul><li>92% of the UK online population now has broadband^ </li></ul></ul><ul><ul><li>72% of peak usage time for online users occurs between 16:00-17:00^ </li></ul></ul><ul><ul><li>Social networks/blogs now account for around 23% of all time spent online in the UK^ </li></ul></ul><ul><li>31 million adults bought or ordered goods or services online within the last 12 months; the most popular products bought online were clothes and sporting goods* </li></ul><ul><ul><li>Note: online cart abandonment costs retailers £2.7bn each year in lost sales, with almost two-thirds of this due to delivery related factors+ </li></ul></ul><ul><li>19.2 million Households were found to have internet connection representing 73 per cent of households.* </li></ul><ul><ul><li>Regionally, London has the highest level of internet access (83%) and the North East the lowest (59%)* </li></ul></ul><ul><ul><li>3G dongles, smartphones, iPads, netbooks and eReaders are driving always-on connectivity^ </li></ul></ul><ul><ul><li>45% of people used a mobile device (eg laptop, mobile phone, or palmtop) to access the Internet wirelessly; 5% increase from 2009. </li></ul></ul><ul><ul><li>The adoption of mobile phone technology is being led by 16 to 24-year-old Internet users, with 44 per cent using a mobile phone to access the Internet. </li></ul></ul><ul><li>17 million adults used the Internet to watch television or listen to the radio in 2010* </li></ul>* Source: Office of National Statistics, Published on 27 August 2010:http://www.statistics.gov.uk/cci/nugget.asp?id=8 ^ Source: UKOM, April 2010: http://www.ukom.uk.net/ + Source: Royal Mail Trends Survey: www.royalmail.com/homeshopping
  4. 4. Summary Online Statistics: Demographics 2 - 11 12 - 17 18 - 24 25 - 34 35 - 49 50 - 64 65+ C2DE ABC1 Male Female UK Online Demographic Reach Profile Information sourced from UKOM: “ The Online Media Landscape” May 2010 Note: majority of internet users are ABC1 and aged 25 – 64 with slight male bias; but a significant increase to the over 65’s is seen in 2010 compared to 2009 www.ukom.uk.net
  5. 5. Summary Online Statistics: Online purchases Extract table from Office of National Statistics Report “Internet Access” Dated: 27 th August 2010 Website: http://www.statistics.gov.uk/pdfdir/iahi0810.pdf 4 5 5 Other 6 5 6 Medicine 5 7 6 e-learning material 6 19 13 Computer hardware 11 18 15 Telecommunication services 10 25 18 Other computer software and upgrades 16 24 20 Share purchases, insurance policies, other financial services 18 29 23 Video games software and upgrades 28 20 24 Food or groceries 18 33 25 Electronic equipment (including cameras) 35 35 35 Tickets for events 35 37 36 Other travel arrangements (eg transport tickets, car hire) 40 39 39 Books, magazines, newspapers (including e-books) 45 41 43 Household goods (eg furniture, toys) 44 45 44 Holiday accommodation (eg hotels) 46 48 47 Films, music 57 46 52 Clothes, sports goods % Women % Men % All 2010 Purchases over the internet

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