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Brand insights nga2010
 

Brand insights nga2010

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Considerations for Brand Evangelists. A simple set of brand insightsincluding: consumers do not buy products … they buy the benefit (emotional / functional) offered by that product. Its not rocket ...

Considerations for Brand Evangelists. A simple set of brand insightsincluding: consumers do not buy products … they buy the benefit (emotional / functional) offered by that product. Its not rocket science, but worth refering to when developing your brand strategy and convincing your CEO to invest appropriately in Brand.

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    Brand insights nga2010 Brand insights nga2010 Document Transcript

    • 1. Consumers do not buy products … they buy the benefit (emotional / functional) offered by that product 2. Money does not buy you happiness, but a brand can buy you a sense of belonging …. 3. Most decision making is made subconsciously rather than through a rational thought process; recommendation can therefore be key for lesser known brands* 4. Establishing a brand takes time but the reward for doing it well will result in reducing buyers perception of risk and make the purchase decision choice easy 5. Its not just the logo, the colour or typeface, its about the experience and consistency of each interaction your audience has with your brand that counts *“European consumers are unlikely to buy a brand they've not tried before. They will however consider buying a brand that's new to them if it's been recommended by someone, or something they trust” Source: Readers Digest Trusted Brand Survey http://www.rdtrustedbrands.com/tables/trust-brands.shtml Brand Insights For more inspiration, visit http://www.nataliegriffithsassociates.co.uk Considerations for Brand Evangelists