Chasing Savings - New Account Presentation - Presentation Transcript
ChasingSavings.com National Accounts Program
Agenda About ChasingSavings.com Industry Statistics Competitor Pricing What We Can Do For You… Marketability Future Enhancements Pricing
About ChasingSavings.Com Mission Statement: To provide an online coupon advertising & savings engine that provides the latest in technology advancement that is committed in perform excellent service to our vendors and exceptional savings to our members. Our overall objective is to be responsive to your needs, deliver a quality service as promised, and above all, we are dedicated to the promotion of your company and your products
About ChasingSavings.Com Leadership: Michael K Holland, CEO 16 years of experience in the technology arena, 11 years at an executive management level 5 years of CEO level experience with a Microsoft Gold Partner consulting firm 3rd successful startup Board of Director level experience in several non-profits organizations David L Bailey, COO 14 years experience in application development holding several Microsoft Certifications and Recognitions 8 years of which were providing custom application development for such companies as Del Monte and Coty in direct relations with coupons and advertising returns 5 years of which has been at an executive management level Jessie Hill, CTO 14 years experience in application development holding multiple Microsoft Certifications and Recognitions 10 years experience holding senior developer, project management, & department leadership roles Jim Keenan, VP of Sales 10 years experience in driving sales of Fortune 500 clientele. 6 years experience leading sales teams at an executive level.
About ChasingSavings.Com ChasingSavings.Com’s website has been built using the latest Microsoft technology that allows the site to rapidly deploy increased functionality faster than our competitors. We are the only advertising and discounts website that has been built using Web 2.0 Technologies The site has been built specifically for potential cloud computing ChasingSavings.Com’s entire executive management staff has a technology background & is dedicated to using the latest proven technologies to enhance usability, increased feature functionality inside & outside of the browser. ChasingSavings.Com is using a variety of complex analytics for Search Engine Optimization (SEO) ChasingSavings.Com is dedicated to using Social Network Tools to drive traffic and create buzz about the site & you! We receive approximately 15,000 impressions a day from just Facebook.Com We are currently using every leading Social Network Tool – Twitter, Facebook, LinkedIn, Delicious, Blogsphere, & many more Your Premiere Page will use keyword, tagging & complex URL rewriting that will allow search-ability by Google, Yahoo, & Bing.
Industry Stats These are our times… In a study of U.S. recessions, McGraw Hill Research analyzed 600 companies from 1980-1985. The results showed thatfirms that maintained or increased their advertising expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the three years that followed, than those that eliminated or decreased advertising. By 1985, sales of companies that were aggressive recession advertisershad risen 256% over those that didn't keep up their advertising. The results indicate that advertising creates a firm asset by contributing to financial performance for many years in the future. According to Marketwatch.com—60% of all shoppers are using coupons more often to cut expenses & 1 in 3 coupon users actually print their coupons from online websites over newspapers. Visits to sites like ChasingSavings.Com have grown 46% year-over-year as of December, 2008 according to comScore
Industry Stats Has the recession caused you to change your spending and saving habits? Yes, permanently 63% Total responses to this question: 31533 Source – CNNMoney.Com Online couponing represents 22.4% market penetration in 2007
Industry Stats Daily and Sunday Circulation Declines 2003-2007 Source: Deutsche Bank Securities
Industry Stats The recent Promotion Marketing Association's (PMA) Coupon Council Internet survey of 1,000 people found that: 89 percent of the overall population report that they use coupons when shopping (for grocery, household and healthcare items at supermarkets). 97 percent of primary shoppers report that they use coupons at supermarkets. Coupon users report an average of seven percent savings on their grocery bill with coupons. "Consumers love coupons - they are a great way to economize, stretch the grocery budget and try new products for less than retail price," says Charles Brown, Co-Chair of the PMA Coupon Council. "And particularly when shoppers are pinched by rising gas and energy costs, as well as increasing food prices, coupons offer an easy chance to save. All consumers have to do is organize their shopping to buy items with the coupons available to them - whether in their newspaper, in their mailbox, in the store or on the internet." Source: Reuters Newswire - Thu Sep 4, 2008 1:03pm EDT
Industry Stats Consumers See Value in Coupons - Typical Savings : Studies have shown that consumers who spend 20 minutes per week clipping and organizing their coupons can save up to $1,000 per year. (With an average annual family grocery bill of $5,000 that means 20 minutes could result in a 20 percent savings from coupons). The typical family saves between $5.20 and $9.60 per week using coupons. Those who spend 10 minutes or less per week clipping and organizing their coupons (46 percent of consumers) still achieve an average $7.00 weekly savings on their grocery bill. PMA Coupon Council Co-Chair Matthew Tilley adds, "In this environment, consumers can be particularly responsive to coupon offers. But so far in 2008, CPG marketers haven't really changed the number of coupons available, therefore consumer redemption is steady with last year. That's a significant change because until last year, we saw 15 years of declining coupon redemption in the U.S." Other Coupon Usage Statistics: Approximately $2.6 billion is saved annually by consumers using manufacturer's coupons when shopping for packaged products. More than $350 billion of packaged goods coupons are offered annually. Today, the average value is approximately $1.25 per coupon Source: Reuters Newswire - Thu Sep 4, 2008 1:03pm EDT
Competitor Pricing Pricing at Full Reach Capabilities for our competitors with a single location.
What we can do for you… Increase brand exposure at a minimal cost This is achieved by our commitment to continually drive new and repeat users to our site, focus their attention on the area in which your locations & product resides, the product you are offering, & your company! Allow an unlimited amount of coupon advertisements to be published to our site at a set monthly cost! Promote your premium ad space to major search engines and social networking sites at no cost to you! Provide additional design services with our fully staffed ad group! Create A Valuable Long Term Partnership!
Marketability ChasingSavings.Com has been designed specifically for maximum search engine optimization (SEO), by using complex analytics within the code which will increase maximum search results for both our site and the premiere ads ChasingSavings.Com will utilize a variety of paid advertising tools, such as Adwords by Google & SearchMonkey by Yahoo ChasingSavings.Com has already partnered with a leading advertising consultancy with direct industry experience in regards to coupons & promotional advertising on the internet ChasingSavings.Com is dedicated to creating a buzz about the site through the use of top Social Networking Tools Already receiving over 15,000 impressions a day from Facebook.Com Already established Groups & tools on: Twitter, MySpace, Facebook, LinkedIn, Blogsphere, Delicious, and many more Executive Management is dedicated to receive member and vendor input to help drive future enhancements
Future Enhancements Mobile Device Friendly – mobi domain already reserved Mobile Device Application for iPhone, Windows Mobile, & Blackberry Desktop & Browser Search Tool Facebook Group Applications
ChasingSavings.Com is an online advertising engine more
ChasingSavings.Com is an online advertising engine that enables our vendors to have access to the latest technologies to advertise and market their goods and services. less
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