The Chasing Savings AdLogix™ platform is a powerful, comprehensive advertising platform that providesyour newspaper with a...
AdLogix™ CouponsThe AdLogix™ is a powerful advertising platform that provides your newspaper with an arsenal of newtools t...
AdLogix™ Category Banner AdsCategory Banners are offered as an up-sell and are completely contained within the AdLogix™ pl...
Direct Text Messaging. The platform further captures visitors’ responses and behaviors such as keywordssearched or banners...
Sales ConsultingA Chasing Savings Sales Consultant will be available for you to support your sales team or salesrepresenta...
AdLogix™ - Landing Page                                         The AdLogix™ Landing Page will have the same              ...
Product Comparison Sheet
Price SheetImplementation ServicesOnline Integration is made easy – AdLogix™ is configured for each platform portal implem...
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AdLogix - Enabling Traditional Media Outlets to Compete in the New Media World

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AdLogix is a comprehensive turn-key hosted advertising platform. This document explains each of the advertising compents available in our solution.

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AdLogix - Enabling Traditional Media Outlets to Compete in the New Media World

  1. 1. The Chasing Savings AdLogix™ platform is a powerful, comprehensive advertising platform that providesyour newspaper with an arsenal of new tools to create new revenue streams and additional up-sellopportunities. This platform offers newspapers one-stop online advertising for their advertisers that theycan’t currently get through any one company.With the AdLogix™ platform, advertisers provide either internet ready coupons or banners or can easilycreate coupons through the Chasing Savings Coupon Wizard. New ads can “Go Live” within minutes. With every AdLogix™ account, Advertisers receive an Interactive Advertiser Profile (IAP) Page allowing them to generate traffic to their AdLogix™ campaigns as well increase click through rates to their own websites and receive consumer feedback. For Advertisers that may not have their own websites the IAP Page offers them an affordable web presence not possible through most other avenues. The AdLogix™ platform captures readers’ physical and email addresses along with mobile numbers and optional demographics for opt-in direct marketing, customer loyalty campaigns, contests and promotions. The platform further captures visitors’ responses and behaviors such as keywords searched or banners clicked. With the AdLogix™ platform, newspapers can offer advertisers Geo-Targeted Search Engine Ad Campaigns (Google, Yahoo, and Bing) without those advertisers having to elicit an outside marketing company. This will increase traffic volume to your publication site through their paid clicks as well as provide greater convenience to your advertisers while shifting that revenue stream from those outside marketing companies to your newspaper. Online Integration is made easy – AdLogix™ is configured for each platform portal implementation to match your publication’s Web site look and feel. The portal appears as an extension of your publication’s own website by simply adding a navigation item that links to the platform. AdLogix™ provides all of the tools and training needed to create and maintain every aspect of your advertiser’s AdLogix™ campaigns giving your newspaper’s sales teams the control and insight of possible new up- sell opportunities.
  2. 2. AdLogix™ CouponsThe AdLogix™ is a powerful advertising platform that provides your newspaper with an arsenal of newtools to create new revenue streams and additional up-sell opportunities. Unlimited online couponposting is included in the base advertising account at no additional cost!The AdLogix™ platform utilizes a classification system for tagging and displaying coupons – thus offeringthe ability to target certain markets and keywords per coupon.With the AdLogix™ platform, advertisers provide either internet ready coupons or can easily createcoupons through the Chasing Savings Coupon Wizard.These coupons can be found by end consumers when clicking on a Menu item added to yourpublication’s own website, by visiting the Advertisers Interactive Advertising Profile (IAP) Page, or byclicking from search results in external Search Engines (Google, Yahoo, and Bing).AdLogix™ Interactive Advertiser ProfileThe Interactive Advertiser Profile (IAP) Page is one of several areas that differentiate the AdLogix™platform from other basic online coupon platforms. The IAP is included in the base advertising account atno additional cost!The IAP Page enables your advertisers to generate traffic to their AdLogix™ campaigns as well increaseclick through rates to their own websites. For Advertisers that may not have their own websites the IAPPage offers them an affordable web presence not possible through most other avenues.The IAP allows the advertiser to configure and display detailed information about their business as wellas offering interaction with visitors as follows: Business Name, Address, and Phone Number Website link, Email link, and Bing Map display Taglines and Business Description Listing of current Coupons and Banners with all functionality of the full AdLogix™ site Ability for visitor to Share the Page with all major Social Network Sites Consumer Rating functionality Friendly URL (example: http://coupons. domain.com/customername) that will be picked up by the major search engines Built-in customizable Search Engine Optimization
  3. 3. AdLogix™ Category Banner AdsCategory Banners are offered as an up-sell and are completely contained within the AdLogix™ platform.These banners will not display on your main online publication. Instead, they are displayed as visitorsnavigate within the AdLogix™ platform.The AdLogix™ platform utilizes a classification system for tagging and displaying category banners – thusoffering the ability to target certain markets and keywords per banner. Category Banners can beconfigured to link to the corresponding internal Interactive Advertiser Profile (IAP) page or to theadvertiser’s external website.AdLogix™ Geo-Targeted Search Engine Ad Campaigns (SEAC)Search Engine Marketing has become the fastest growing form of marketing, reaching revenues of$65.5B in 2008, and is expected to grow to over $100B by 2011 according to IDC. The AdLogix™ platform enables newspapers to tap into this new market and create an entirely new source of revenue. Chasing Savings provides the management of all Geo-Targeted Search Engine Ad Campaigns for the newspapers – including assisting in choosing the keywords and descriptions, ad copy, monitoring the campaigns and maximizing the performance of the campaigns. Your newspaper does not have to worry about obtaining and retaining talent in this sector, we already have experts that take ownership of this feature. Chasing Saving’s Search Engine Marketing Managers have developed a suggested range of pre-set advertising rate cards based on a variety of available Geo-Targeted Ad Campaigns. By using Geo- Targeted campaigns on Google, Bing and Yahoo, advertisers are able to target the display of ads to consumers based on a specific geographic targeted area (example: 10 mile radius of location, 20 mile, or 50 mile) and effective keywords for a dedicated campaigns. AdLogix™ Direct Marketing Campaigns The AdLogix™ platform enables a publisher to establish Direct Marketing Campaigns such as: Mail Campaigns Email Campaigns Text Messaging Campaigns The AdLogix™ platform requires users to create a profile before printing coupons from the system. This allows the platform to gather information about consumers visiting the site including voluntary user demographics – such household income, number of automobiles, home ownership, etc. Consumers are offered three opt-in requests – one for Direct Mail, one for Direct Email, and one for Direct Text Messaging. The platform further captures visitors’ responses and behaviors such as
  4. 4. Direct Text Messaging. The platform further captures visitors’ responses and behaviors such as keywordssearched or banners clicked enabling Chasing Savings to give you access to the opt-in lists that can beresold to your Advertisers.Once you have decided to take advantage of the AdLogix™ platform for your publications, ChasingSavings offers the following services to ensure a smooth implementation and rapid time to market.Online IntegrationOnline Integration is made easy – AdLogix™ is configured for each platform portal implementation tomatch your newspaper’s Web site look and feel. The portal appears as an extension of your publication’sown website by simply adding a navigation item that links to the platform.Chasing Saving’s knowledgeable technical team will work with you to create an implementation that fitsyour needs. We will consider your current website, technical resources and sales needs to come up witha plan that gets you to market as soon as possible, prepared and with the highest quality.If you have a website resource or team we will work with them so that they understand how AdLogix™ isconfigured and integrates with your website.
  5. 5. Sales ConsultingA Chasing Savings Sales Consultant will be available for you to support your sales team or salesrepresentative through the implementation. They will explain rollout options and assist in planning therollout of the AdLogix™ Platform. If desired our Sales Consultants can also work with you to create ratecards that meet your needs.TrainingChasing Savings offers several options for Training and will work with you to determine the right methodor mix of methods to prepare your sales team.Training Options include: User manual (pdf) Pre-recorded Webinars Live Online training Onsite trainingClient SupportChasing Savings offers a 24 hour Support Hotline.Response time is client specific and will be determinedduring the implementation phase. Contact us today to learn how your publication can leverage the AdLogix™ platform.
  6. 6. AdLogix™ - Landing Page The AdLogix™ Landing Page will have the same style and color of your current site on our hosted platform. The page provides visitors with immediate access to published coupons, banner ads. It also provides your website visitors with the ability to search for coupons in a user friendly navigation system based on categories and taxonomy words. In addition, the banners are displayed based on category/taxonomy words selected at the time of publishing. As visitors drill down into their search, banners will be displayed according to their category selections.AdLogix™ - Interactive Advertiser Page The AdLogix™ Interactive Advertiser Page (IAP) gives your website a “Hyper-local” feel providing a complete interactive page for each Advertiser, it provides the visitors with detailed descriptions about the Advertiser, including contact information, a built in Email form, and a map to the physical location. For the Advertiser it gives them a highly search engine optimized mini-web site that they can user to advertiser their company, products and services. In addition, we use a friendly URL system that allows your paper to also sell Search Engine Marketing to your Advertisers, while we manage the campaigns for you. Instant revenue and benefit at no cost to you.
  7. 7. Product Comparison Sheet
  8. 8. Price SheetImplementation ServicesOnline Integration is made easy – AdLogix™ is configured for each platform portal implementation tomatch your publication’s Web site look and feel. The portal appears as an extension of your publication’sown website by simply adding a navigation item that links to the platform. Single Media Site Publisher - $5,000 per siteTraining Services Online Training – Free Web-based Training – Free Onsite Training - $1080 Per Day Plus Travel ExpensesSales Consulting ServicesA Chasing Savings Sales Consultant will be available for you to support your sales team or salesrepresentative through the implementation. They will explain rollout options and assist in planning therollout of the AdLogix™ Platform. If desired our Sales Consultants can also work with you to create ratecards that meet your needs. Assisting with AdLogix™ rollout and implementation – Free Assisting with rate card - $1080 Per Day Plus Travel ExpensesUtilization Pricing ModelThe greatest thing about the AdLogix™ platform is - You don’t pay unless you are making money! That isright, we only charge if you are using the platform! Chasing Savings is about – “Enabling the TraditionalMedia Outlets to compete in the New Media World®” and what better way that creating a “revenuesharing pricing model”. Listed below are our prices for each component of the AdLogix™ platform. Unlimited coupons and IAP - $200 per month per Advertiser Category Banner - $200 per Month per Banner SEAC Management - $150 per Month per Advertiser SEAC Advertising Starting at - $270 per Month per Advertiser per Search Engine Direct Marketing - $50 per list of 500

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