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Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation
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Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation

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Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation

Regional Food Hubs: Challenges and opportunities for linking producers to regional markets - presentation

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  • 1. Challenges and Opportunities for Linking Producers to Institutional Markets Moderated by James Barham, USDA Presenters: Mandy Davis, Intervale Center Robin Morris, Mad River Food Hub Katherine Sims, Green Mountain Farm Direct Stacey Sobell, Ecotrust/National Farm to School Network National Farm to Cafeteria Conference Burlington, VT August 5, 2012 08/05/2012
  • 2. Presentation OverviewRegional Food Hubs  Setting the stage – a national perspective on food hubs  Food hub sales pitch!  Conversational Q&A on challenges/opportunities  Open discussion  Closing – food hub resources 08/05/2012
  • 3. Workshop ObjectivesAfter this workshop, attendees will:  have increased their understanding of some of the persistent challenges that producers and food hubs face when trying to sell to institutional markets.  be armed with several strategies to employ and/or share with others for overcoming these barriers, and opportunities available for institutional partnerships and purchasing. 08/05/2012
  • 4. NGFN Food Hub CollaborationCollaboration between USDA, Wallace Center at WinrockInternational, and the National Good Food NetworkMajor Accomplishments to Date  Carried out a national survey of regional food hubs  National database of operating food hubs  Published the Regional Food Hub Resource Guide  Convened a national gathering of over 150 food hubs and their supporters to launch a Food Hub Community of Practice 08/05/2012
  • 5. Regional Food Hub DefinitionsDefinitions vary from narrow market efficiency functions to those related to visions of building a more sustainable food systemWorking DefinitionA business or organization that actively manages theaggregation, distribution, and marketing of source-identifiedfood products primarily from local and regional producers tostrengthen their ability to satisfy wholesale, retail, andinstitutional demand. 08/05/2012
  • 6. Regional Food Hub - Defining Characteristics - Carries out or coordinates the aggregation, distribution, and marketing of primarily locally/regionally produced foods from multiple producers to multiple markets. Considers producers as valued business partners instead of interchangeable suppliers and is committed to buying from small to mid-sized producers whenever possible. Uses product differentiation strategies (e.g. identity preservation, group branding, sustainable production practices, etc.) to ensure that producers get a good price for their products. Works closely with producers to ensure they can meet buyer requirements by either providing direct technical assistance or finding partners that can provide this technical assistance. Aims to be financially viable while also having positive economic, social, and/or environmental impacts within their communities 08/05/2012
  • 7. Food Hub Survey Key Findings Well over 200 food hubs are in operation around the country, with large clusters in the Midwest and Northeast Entrepreneurs took the organizing lead in establishing 40 percent of the food hubs A nascent industry: 60 percent of the food hubs have been in operation for five years or less Average food hub sales are nearly $1 million annually Food hubs employ on average 7 full-time and 5 part-time employees with an average of 5 regular volunteers The median number of suppliers to a food hub is 40, many of whom are small and mid-sized farmers and ranchers 08/05/2012
  • 8. Food Hub Survey Key Findings Offers a wide range of food products, with fresh produce being its major product category, and sells through multiple market channels, with restaurants being an important entry market A socially driven business enterprise with a strong emphasis on “good prices” for producers and “good food” for consumers Actively involved in their community, offering a wide range of services to both producers and consumers Over 40 percent of food hubs are working in "food deserts" to increase access to fresh, healthy, local food products in communities underserved by full-service food retail outlets 08/05/2012
  • 9. Based on a working list of 200 regional food hubs identified by the NGFN Food Hub Collaboration 08/01/2012
  • 10. Regional Food Hub ClassificationsBreakdown of Regional Food Hubs* Food Hub Legal Status Number Percentage Privately Held 91 46% Nonprofit 59 29% Cooperative 39 20% Publicly Held 8 4% Informal 3 1% Intermediated Market Model Number Percentage Farm to Consumer (F2C) 78 39% Farm to Business/Institution (F2B) 67 34% Both F2B and F2C 55 27% *Based on a working list of 200 food hubs identified by the NGFN Food Hub Collaboration (Aug. 1, 2012) 08/01/2012
  • 11. Growth in the Number of Food Hubs (2001-2011)*190 197170 172150 152130 129110 105 90 88 70 77 68 50 56 49 53 47 30 10 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 At least 68 food hubs have started in the past three years (2009- 2011), with at least 25 food hubs established in 2011 alone *Based on a working list of 200 food hubs identified by the NGFN Food Hub Collaboration (Aug. 1, 2012) 08/05/2012
  • 12. The Big Picture… - Regional Food Hubs and the Food System -Regional food hubs are filling a market function not adequately addressed by the current distribution system: the aggregation and distribution of food products from small to mid-sized producers into local/regional wholesale market channelsStrong potential partnerships between regional food hubs and other distributors/wholesalers. Regional food hubs can:  Serve as aggregation points for regional distributors/wholesalers  Provide a reliable and ready supply of local/regional products  Offer a broader and more diverse selection of source-identified and branded local products  Increase supply of local/regional products by providing training/technical assistance to “grow” more producers 08/05/2012
  • 13. Yes, healthy, nutritious food is what wellness promotes but supporting Vermont farmers feeds our souls. Our local farmers are some of the hardest working people I know and my purchase of the Intervale Food Hub CSA at Hickock &Boardman is more than the food. Its my small investment in helping sustain local growers. Ihope to inspire others to understand the valueof the Intervale Food Hub CSA and to return to the joys of eating real food again. Lori Smith, Hickok & Boardman, Burlington, Vermont
  • 14. By being a member of the Intervale Food Hub CSA, you are helping 24 small farms thrive.When we thrive, farmland remains open, we are able to reinvest in our local economies, and our vital communities are strengthened through our family farm businesses.If you have not already, we hope you will join us. -Intervale Food Hub Farm Suppliers
  • 15. Mad River Food Hub (MRFH)supporting local food producers Mad River Valley in central Vermont is a 92,000 acre watershed with Meat, Dairy, Vegetable & Fruit Farms. The Mad River Food Hub supports the farmers and food producers by providing USDA meat and FDA vegetable processing rooms, cold and dry storage, and local distribution within a 50 mile radius. Opened in October 2011 this 4,000 SF facility offers three processing rooms for rent on a daily basis. Additional services are offered including HACCP, Business Planning and Business Consulting. madriverfoodhub.com F2C 8/5/12
  • 16. Intervale Zucchini to Vermont Bean Crafters at MRFH for Burlington School District madriverfoodhub.com F2C 8/5/12
  • 17. Farm 2 School collaboration, education & organization Washington West Supervisory District L OCAL FARMSK I N G S B U R Y M A R K E T G A R D E N , S M A L L S T E P F A R M , S A N TA D A V I D A F A R M , G AY L O R D F A R M , N E I L F A R M , T H R E E S P R I N G S F A R M , K N O L L F A R M , K ENYONS VARIETY S TORE AND FARM, C ARPENTER FARM, V ON T RAPP FARMSTEAD, B RUCE FARM madriverfoodhub.com F2C 8/5/12
  • 18. A great place to meat and veg out madriverfoodhub.com F2C 8/5/12
  • 19. Delivering Local Food toSchool and Institutions
  • 20. It’s easy to order from them
  • 21. We make it easy to order from him
  • 22. How Farm Direct Works Publish Product List Distribute weekly Local Food Product List, featuring products from multiple farms, to schools and other institutions. Coordinate Orders Receive orders from the institutions and submit them to the necessary farms. Deliver Product Deliver orders to the institution. All products from multiple farms arrive in one delivery with one invoice.
  • 23. What is FoodHub? www.food-hub.org FoodHub is an online directory and marketplace that makes it easy and efficient for regional food professionals to connect and do business. FoodHub is a project of
  • 24. Who’s Using FoodHub? Buyers: Chefs, grocers, restaurateurs, institutional food service directors (schools, preschools, hospitals, senior centers, jails, colleges, etc.) and professional food buyers of all kinds. Sellers: Farmers, ranchers, fishermen, dairies, brewers, distilleries, wineries, food processor/manufacturers or brokers. Distributors: Broadline and specialty wholesale food distributors. Associates: Industry suppliers, media, farmers’ markets, trade associations and other supporters of the regional food economy. FoodHub is a project of
  • 25. What Schools and Farms are Saying:“It’s a privilege to have our produce served to the children at David-Douglas, especially given the high rate of free and reduced meals there.” – Andrea Sandberg, Treasure from Heaven Farm“FoodHub gives me a real sense of who’s in my area. It brings the farmers’ market right into my office.” – Beth Hyndman, Wahluke School District“We posted a request on the FoodHub Marketplace for 200 lbs of radishes for our Harvest of the Month special and got responses from farmers right in our district! Doesn’t get any fresher than that.” – Gitta Grether-Sweeney, Portland Public Schools“We’re selling to schools because we joined Food-Hub and got connected.” – Gregg Everts, Bella Terra Gardens FoodHub is a project of
  • 26. QUESTIONS1. What were some of major challenges your food hub has faced and what strategies have you employed to overcome the challenges?2. What are the most important lessons you’ve learned along the way?3. What do you see coming on the horizon with food hubs and farm to cafeteria? What are your plans for taking advantage of these emerging opportunities, or for addressing new challenges? 08/05/2012
  • 27. Distribution and Food Hub Resources Moving Food Along the Value Chain: Innovations in Regional Food Distribution By Adam Diamond & James Barham - USDA Agricultural Marketing Service Regional Food Hub Resource Guide: Food hub impacts on regional food systems, and the resources available to support their growth and development A collaboration between USDA and the Wallace Center 08/05/2012
  • 28. USDA Food System Resources USDA’s Food Hub Portal www.ams.usda.gov/FoodHubs A catalogue of USDAs findings, resources, and support for food hubs USDA Agricultural Marketing Service – Marketing Services Division http://www.ams.usda.gov/WholesaleFarmersMarkets Includes National Farmers Market Directory, grant programs, and research/resources to assist producers improve their market opportunities08/05/2012 08/01/2012
  • 29. NGFN Food Hub Resources NGFN Food Hub Collaboration Site http://foodhub.info  Map and list of known food hubs  News  Webinars (upcoming, and recorded)  Print resources (e.g. feasibility studies)  Form to let us know about new hubs  Food hub conference proceedings & recordings of sessions 08/05/2012
  • 30. USDA KYF2 COMPASS“Know Your Farmer, Know Your Food” Compass 2.0 www.usda.gov/kyfcompass An online multi-media narrative with stories, pictures and video about USDA’s support for local and regional food systems Includes an interactive map of USDA- supported local and regional food activities in all 50 states Now displays food hubs! USDA’s “Know Your Farmer, Know Your Food” Initiative www.usda.gov/knowyourfarmer 08/05/2012

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