NFPtweetup first birthday Steve Bridger's Twitterstream
What makes a good
*Hastily* prepared by @stevebridger on 12 November 2009
What I’m looking for from a charity’s presence on
What is the overall experience of ‘following’?
The tone: is there a balance bet ween ‘blowing your own
trumpet’ and amplifying the voice of others?
Does it embrace the values of the web: transparency,
collaboration & participation?
Does it seek to build community?
Is there a quick response to questions & is there reciprocity?
How is it integrated with the charity’s overall online
footprint... and does it mesh well with offline activity?
Shower praise on your advocates
Focus on one-to-one, highly personal approaches
985,933 ‘f o ll o wers’
@steph en fr y
me s s age am
pl i f ie rs
fi n d yo ur ow n
in fl ue n ce rs
marketers role changing from broadcaster to aggregator
- e.g. conversations around your appeals
respond as quickly as possible & show reciprocity
multiple ‘light touches’ (is this the future of digital
don’t make Twitter another silo - make resources go
further by encouraging staff to embrace & develop their
think about how your programmes & communications can
be articulated through others’ net works to deliver on your
make the experience better when shared
Th an k yo u :-)