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What makes a good
    Twitter stream?
*Hastily* prepared by @stevebridger on 12 November 2009
What I’m looking for from a charity’s presence on

    What is the overall experience of ‘following’?
    The tone: is the...
@DiabetesUK   @DiabetesMyLife
Twitter is a platform for you to earn TRUST through
  sharing (stories, impact...), and the right to ‘Ask’
http://www.flickr.com/photos/robotography/3303184985/
http://www.flickr.com/photos/paulgi/280789933/
Shower praise on your advocates
Focus on one-to-one, highly personal approaches
985,933 ‘f o ll o wers’

            @steph en fr y

                                                                     ...
Some Takeaways...

     marketers role changing from broadcaster to aggregator
     - e.g. conversations around your appea...
Th an k yo u :-)




@stevebridger


                http://www.flickr.com/photos/54295416@N00/3064305720
NFPtweetup first birthday Steve Bridger's Twitterstream
NFPtweetup first birthday Steve Bridger's Twitterstream
NFPtweetup first birthday Steve Bridger's Twitterstream
NFPtweetup first birthday Steve Bridger's Twitterstream
NFPtweetup first birthday Steve Bridger's Twitterstream
NFPtweetup first birthday Steve Bridger's Twitterstream
NFPtweetup first birthday Steve Bridger's Twitterstream
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NFPtweetup first birthday Steve Bridger's Twitterstream

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Transcript of "NFPtweetup first birthday Steve Bridger's Twitterstream"

  1. 1. What makes a good Twitter stream? *Hastily* prepared by @stevebridger on 12 November 2009
  2. 2. What I’m looking for from a charity’s presence on What is the overall experience of ‘following’? The tone: is there a balance bet ween ‘blowing your own trumpet’ and amplifying the voice of others? Does it embrace the values of the web: transparency, collaboration & participation? Does it seek to build community? Is there a quick response to questions & is there reciprocity? How is it integrated with the charity’s overall online footprint... and does it mesh well with offline activity?
  3. 3. @DiabetesUK @DiabetesMyLife
  4. 4. Twitter is a platform for you to earn TRUST through sharing (stories, impact...), and the right to ‘Ask’
  5. 5. http://www.flickr.com/photos/robotography/3303184985/
  6. 6. http://www.flickr.com/photos/paulgi/280789933/
  7. 7. Shower praise on your advocates Focus on one-to-one, highly personal approaches
  8. 8. 985,933 ‘f o ll o wers’ @steph en fr y me s s age am pl i f ie rs fi n d yo ur ow n in fl ue n ce rs http://www.flickr.com/photos/christianpayne/3524847040/
  9. 9. Some Takeaways... marketers role changing from broadcaster to aggregator - e.g. conversations around your appeals respond as quickly as possible & show reciprocity multiple ‘light touches’ (is this the future of digital marketing?) don’t make Twitter another silo - make resources go further by encouraging staff to embrace & develop their personal brands think about how your programmes & communications can be articulated through others’ net works to deliver on your mission make the experience better when shared
  10. 10. Th an k yo u :-) @stevebridger http://www.flickr.com/photos/54295416@N00/3064305720
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