Facebook Mission: Give people the power to share and make the world more open and connected.
800M Users worldwide
30M Users in the UK
More than half of users return daily
350M+ mobile users each month
The web is being rebuilt around people Source: BDO USA "Retail Compass Survey of CMOs," November, 2010 Discover 10’s Search 00’s Browse 90’s
The transition is happening rapidly - 21 % + 1 % Social Portals Search
Facebook population Their friends People Word of mouth at scale
So, how can charities use Facebook to spread their message and cause?
Create your public Facebook Page
Chose a memorable title: you can’t change it later
Once you have 25 fans, you can claim a vanity URL
Upload a nice photo
Include information about your business & how to find you
Design a customised landing tab
Add a customised landing tab so people arrive at a more bespoke experience.
Set clear guidelines on your page from the start
Publish to your fans
Create social experiences that are easy to share
Engage your fans
Work out a broad publishing strategy to help you manage your page effectively
Balance the type of posts you publish
Create a “Conversation Calendar”
Encourage community Interaction
Crowd sourcing ideas can be not only an excellent source for innovation, but also an effective means for establishing goodwill.
Offer deals, discounts and promotions exclusively for Facebook fans
Consumers are choosy with their personal endorsement. Give people a reason to tell the world that they “like” your brand. Companies like Wildfire, Inc help you run promotions through Facebook.
Do personal shout-outs to fans.
Encourage fans to upload photos and feature a “fan of the week.”
Feature your fans
Cross publicise with your well known supporters or partners
Comments & Comment Moderation
New comment moderation tools enable you to create a blacklist or a profanity filter
Page Administrators cannot turn off comments; Facebook is about engaging in social behaviours, not avoiding them
Wall posts can be turned off, but they are encouraged to foster engaging dialogue with people who come to your Page
Don’t be afraid of negative comments…. But DO be honest and respond
Encourage fans to tag themselves in notes and photos on your page.
Make it go viral
Page admins get robust insights on fan age, location, gender and engagement with each post on the page.
Use these insights to guide your content, how often you post, and how you target posts.
Use pages insights to guide decisions
Add applications to your Page
Generate donations through your page For both individual fundraising activities…..
Generate donations through your page … .and as an organisation
Leverage your network
Facebook Ads lets you communicate beyond your fan base
For every 500K fans, you have access to ~60M Friends of Fans
Amplify your stories with ads 3
Marketplace Ads allow you to set a fixed budget helping you to test targeting and effectiveness of ads
Amplify your stories with ads
What is Facebook Platform?
A set of technologies that lets people bring their identity, their friends and the things they care about everywhere. – apps on Facebook, the web and mobile devices.
Make use of the Facebook Platform
Social by Design http://developers.facebook.com/ Community Conversation Identity Social Design is a way of thinking about product design that puts social experiences at the core. Create these social experiences with the features available on Facebook Platform.
Social by Design
Case studies……….. Please send your charity campaign examples to me, upload them to Facebook Studio and send them to Non Profits at Facebook.
F8….What does it mean for you?
F8….What does it mean for you? Timeline:
F8….What does it mean for you? A new class of apps:
F8….What does it mean for you? Customise actions:
Resources at your disposal
Facebook Studio: www.facebook-studio.com
Non-Profits on Facebook: www.facebook.com/nonprofits
Facebook Pages functionality: never static As a professional Facebook user, like www.facebook.com/facebookpages to keep abreast of the latest
Known issues on Facebook As a professional Facebook user, like www.facebook.com/knownissues to check for up-to-date information about bugs and issues on the site.