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NFPtweetup 8: British Heart Foundation London to Brighton bike ride

by NFPtweetup on Sep 16, 2010

http://www.nfptweetup.org	381
http://www.nfpvoice.com	3

Hi everyone, I’d like to welcome you to the BHF offices and thank you for coming. My name is Roberto Kusabbi, some of you may know me as RKtweets...I manage social media and community at the BHF and I will be talking you through how we used social media during the London to Brighton Bike ride. So saddle up...hopefully the ride will be a smooth one – apologies for the pun..http://www.youtube.com/watch?v=KsDAzTH49Jo

I want to ride my bicycle
How the BHF used social media for the London to Brighton bike ride
By @RKTweets
@TheBHF
London To Brighton
- 35th year
- Over 27,000 riders
- 54 miles
- Over £4 million raised
The Plan
Live blog
- 15 hours of live blogging
- Over 3250 visits to the blog on the day and day after
Twitter
Twitter
- #L2B mentions on the day: 745
- #L2B mentions four days prior: 1,200
- “London to Brighton Bike Ride” mentions on the day: 930
- “London to Brighton Bike Ride” mentions on four days prior: 1,500
Facebook
- Four updates before, during and after
- 185 “likes”
- 194,597 impressions of our updates
- 137 comments
Video & Youtube
Foursquare
Photo by Phil Cole (@demoncheese)
BHF community platform
Questions?