Measuring Social Media Metrics, by Rob Dyson from Whizz-Kidz

Measuring social media metrics
Image via Matt Hamm
@RobmDyson @WhizzKidz

What’s your strategy (small ‘s’)?
Define
What do you want to know?
What do you want to improve or do more of?
Evaluate
What creates most chatter already?
What’s been your best feedback?
Change and improve
Do more of the good stuff!
Feedback and thank people

What will you measure? – and how often?

Twitter Analyzer
Track follower
growth by
putting in
your @name

- which friends RT you most? And can you improve / increase?

Where in the world are your followers?

Facebook Insight page
No.s of Fans,
their ages,
gender,
& activity
on your Fan
Page.

Facebook
Where are you
Reaching across
the UK, & the world?
Is regional spread
representative?

Twitalyzer – some useful, some not

Identify – and engage

Youtube – insights page

Twitter – counting @replies

Creating conversations in Twitter

… and creating an appetite for your own work…

Spreading conversations across networks

Talking widely and topically around your area of work

Creating a space for peer to peer advice & debate

Ask a simple question, get a simple answer…

Last words
Don’t get hung up on ‘strategy’ – it’s a fluid media, not an exact science.
Learn what you’re better off measuring and change accordingly through feedback.
At simplest level, keep a note or collection (e.g. through Evernote) of ‘best’ exchanges, feedback and impact / reach to show senior staff the real impact SM has.

Thanks for listening
http://www.twitter.com/RobmDyson
http://robdyson.posterous.com/
http://www.twitter.com/thirdsectorPR
http://www.twitter.com/whizzkidz

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Measuring Social Media Metrics, by Rob Dyson from Whizz-Kidz

by NFPtweetup on Mar 04, 2010

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Measuring Social Media Metrics, by Rob Dyson from Whizz-Kidz — Presentation Transcript