Measuring Social Media Metrics, by Rob Dyson from Whizz-Kidz

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Rob Dyson's powerpoint presentation on measuring social media metrics at the NFPtweetup 4 March 2010.

Rob Dyson's powerpoint presentation on measuring social media metrics at the NFPtweetup 4 March 2010.

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Transcript

  • 1. Measuring social media metrics
    • Image via Matt Hamm
    @RobmDyson @WhizzKidz
  • 2. What’s your strategy (small ‘s’)?
    • Define
    • What do you want to know?
    • What do you want to improve or do more of?
    • Evaluate
    • What creates most chatter already?
    • What’s been your best feedback?
    • Change and improve
    • Do more of the good stuff!
    • Feedback and thank people
  • 3. What will you measure? – and how often?
  • 4. Twitter Analyzer
    • Track follower
    • growth by
    • putting in
    • your @name
  • 5. - which friends RT you most? And can you improve / increase?
  • 6. Where in the world are your followers?
  • 7. Facebook Insight page
    • No.s of Fans,
    • their ages,
    • gender,
    • & activity
    • on your Fan
    • Page.
  • 8. Facebook
    • Where are you
    • Reaching across
    • the UK, & the world?
    • Is regional spread
    • representative?
  • 9. Twitalyzer – some useful, some not
  • 10.  
  • 11. Identify – and engage
  • 12. Youtube – insights page
  • 13. Twitter – counting @replies
  • 14. Creating conversations in Twitter
  • 15. … and creating an appetite for your own work…
  • 16. Spreading conversations across networks
  • 17. Talking widely and topically around your area of work
  • 18.
    • Creating a space for peer to peer advice & debate
  • 19. Ask a simple question, get a simple answer…
  • 20. Last words
    • Don’t get hung up on ‘strategy’ – it’s a fluid media, not an exact science.
    • Learn what you’re better off measuring and change accordingly through feedback.
    • At simplest level, keep a note or collection (e.g. through Evernote) of ‘best’ exchanges, feedback and impact / reach to show senior staff the real impact SM has.
  • 21. Thanks for listening
      • http://www.twitter.com/RobmDyson
      • http://robdyson.posterous.com/
      • http://www.twitter.com/thirdsectorPR
      • http://www.twitter.com/whizzkidz