JustGiving and Facebook: an appy love story

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  • That’s 66,000 donations in the last month
  • 36k
  • JustGiving and Facebook: an appy love story

    1. 1. JustGiving and Facebook – an appy love story<br />Jonathan Waddingham, @jon_bedford<br />Product manager @JustGiving<br />
    2. 2. Obligatory slide about the size of Facebook’s network (pretty big)<br />
    3. 3. Why Facebook is important to us<br />28%<br />Percentage of traffic from Facebook in last month<br />17%<br />Percentage of donation revenue from Facebook in last month<br />
    4. 4. Facebook Like buttons and JustGiving<br />61,567<br />Number of likes from 29 September to 4th December<br />26,981<br />Number of visits from links that were liked<br />YAY<br />1 like = 3 visits<br />
    5. 5. We even have a *rough* ROI<br />If 6 likes = 1 donation<br />1 like ~ 1/6th of a donation<br />Average donation from Facebook is £21<br />1 like ~ £3.50 <br />£203,000<br />
    6. 6. My page<br />www.justgiving.com/no-whey<br />
    7. 7. The JustGiving Facebook app v1<br />735k<br />users<br />http://apps.facebook.com/justgiving<br />
    8. 8. The JustGiving Facebook app v2<br />36k<br />users<br />http://apps.facebook.com/justgivingapp<br />
    9. 9. The JustGiving Facebook app v3<br />http://apps.facebook.com/jgdonation<br />
    10. 10. *social commerce* (for buzzword bingo fans)<br />
    11. 11. It’s all about the sharing<br />
    12. 12. Brucie Bonus – donations from pages<br />
    13. 13. Questions?<br />
    14. 14. Carry on the conversation<br />Jonathan Waddingham<br />jonathan@justgiving.com<br /> @jon_bedford<br /> @justgiving<br />http://blog.justgiving.com <br />slideshare.net/jwaddingham<br />

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