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Charlie Simpson's fundraiser for Haiti, by UNICEF

by NFPtweetup on Mar 06, 2010

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Presented by UNICEF at NFPtweetupVI, 4 March 2010

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Presented by UNICEF at NFPtweetupVI, 4 March 2010

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Charlie Simpson’s fundraiser for Haiti, by UNICEF — Presentation Transcript

CHARLIE SIMPSON- a media sensation

Background

Haiti- focus on complications with aid

Press looking for ‘good news’ angle/ UK slant

UNICEF looking to engage supporters (Corporates and individuals)

Charlie Simpson, 7, reached £600

Media work

Sat - radio (BBC London, 5Live)

Sunday - TV (BBC Breakfast/ Sky News) and bike ride

Monday - Print (Mirror)

What we did...

Proactive sourcing

Careful control- child protection

Branding- t-shirt

On the wires

30% of UNICEF’s Haiti coverage- Charlie

Authentic

NFPtweetup at NFPtweetup This presentation seems to freeze on the click from slide 3 to 4 a bit. We can’t seem to fix it - sorry.

However, you can click forward to slide 5 and see the rest of the presentation, and you can click back and see slide 4 too, most of the time.

If you can’t see it, don’t worry about it too much - it’s just an image of the cover of the Daily Mirror, with the headline ’Ride of Britain’ and a nice, big picture of Charlie. 2 years ago

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Charlie Simpson's fundraiser for Haiti, by UNICEF

by NFPtweetup on Mar 06, 2010

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Charlie Simpson’s fundraiser for Haiti, by UNICEF — Presentation Transcript