Your SlideShare is downloading. ×
Charlie Simpson's fundraiser for Haiti, by UNICEF
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Charlie Simpson's fundraiser for Haiti, by UNICEF

1,794
views

Published on

Presented by UNICEF at NFPtweetupVI, 4 March 2010

Presented by UNICEF at NFPtweetupVI, 4 March 2010

Published in: Business, News & Politics

1 Comment
1 Like
Statistics
Notes
  • This presentation seems to freeze on the click from slide 3 to 4 a bit. We can’t seem to fix it - sorry.

    However, you can click forward to slide 5 and see the rest of the presentation, and you can click back and see slide 4 too, most of the time.

    If you can’t see it, don’t worry about it too much - it’s just an image of the cover of the Daily Mirror, with the headline ’Ride of Britain’ and a nice, big picture of Charlie.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
1,794
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
1
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. CHARLIE SIMPSON- a media sensation
  • 2. Background
    • Haiti- focus on complications with aid
    • Press looking for ‘good news’ angle/ UK slant
    • UNICEF looking to engage supporters (Corporates and individuals)
    • Charlie Simpson, 7, reached £600
  • 3. Media work
    • Sat - radio (BBC London, 5Live)
    • Sunday - TV (BBC Breakfast/ Sky News) and bike ride
    • Monday - Print (Mirror)
  • 4.  
  • 5.  
  • 6. What we did...
    • Proactive sourcing
    • Careful control- child protection
    • Branding- t-shirt
    • On the wires
    • 30% of UNICEF’s Haiti coverage- Charlie
    • Authentic
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.