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Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
Membership Recruitment, Jake Schlachter, 9.15.12
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Membership Recruitment, Jake Schlachter, 9.15.12

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  • 1. Recruiting Members:Challenges and SolutionsSep 15th, 2012Jake Schlachterjake@foodcoopinitiative.coop
  • 2. Jake Schlachter jake@foodcoopinitiative.coop Princeton, NJWelcome!
  • 3. 4 Cornerstones in 3 Stages
  • 4. 4 Cornerstones in 3 Stages
  • 5. Membership growth?600500400300200100 0
  • 6. Membership (fantasy?)600500400300200100 0
  • 7. Membership plateau600500400300200100 0
  • 8. Endowed Relational Capacity
  • 9. Endowed Relational Capacity
  • 10. Early exponential growth600500400300200100 0
  • 11. Adoption curve
  • 12. … vs. Earned Relational Capacity
  • 13. In the long run…1600140012001000800600400200 0
  • 14. Moving people to take action
  • 15. URGENCYInertia ANGERApathyFear HOPEIsolationSelf Doubt SOLIDARITY YCMD
  • 16. URGENCYInertia ANGERApathyFear HOPEIsolationSelf Doubt SOLIDARITY YCMD
  • 17. What is Public Narrative?
  • 18. Action InactionConfidence Self-doubt Anger Apathy Hope Fear Urgency InertiaSolidarity Isolation
  • 19. Action InactionConfidence Self-doubt Anger Apathy Hope Fear Urgency InertiaSolidarity Isolation
  • 20. ConfidenceIs it worth it? Can I do it?
  • 21. Is it worth it? Can I do it?• Am I inspired by this vision? • Am I financially able to join for the• Is the leadership credible? full amount?• Do I have these interests? • Is there an installment plan? • Do I need to get permission from my• Do I think a co-op will solve them? spouse first?• Do I think this team and • Can I pledge to join? organization will be able to achieve a new co-op? • Will I be able to afford the food at the co-op?• Do I trust and respect the speaker? • Can I learn more about the co-op and• Do I know other people who have team at a meeting, or talking with joined? leadership 1:1?• Am I like the people who have joined? Is this for people like me? Your presentation needs to• Do I see the need to join before it answer these questions! opens?• Will I actually shop at the co-op?
  • 22. Vision  Credibility Staying niche, or becoming mainstream?
  • 23. Why do people recruit?Is it worth it? Can I do it?
  • 24. How much trust do you need to invest $200? Leadership Ownership Showing up Member Prospect ?
  • 25. How much trust do you need to tell your boss to invest $200? Leadership Ownership Showing up MemberProspect ?!
  • 26. The name of the game: Grassroots Organizing
  • 27. 1:1s and House meetings
  • 28. The Iron Law of OrganizingNever do for someone what he or she is capable of doing for him or her self.
  • 29. The job of the organizer Identify and recruit the people needed to do the work of starting the co-op, and keep them working together effectively.
  • 30. Jake Schlachter jake@foodcoopinitiative.coop Princeton, NJ Resources: • Michael Jacoby Brown, Building Powerful Community Organizations • New Organizing Institute, http://www.neworganizing.com • My workshop slides, handouts at http://s.coop/LCMTrainingApr21 • My workshop videos at http://s.coop/RecruitmentVideos • The IAF (Industrial Areas Foundation) – organizers par excellence. • www.industrialareasfoundation. org • Blessed Are the Organized (Stout)Thank you!

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