NFC in Retail: Beyond Payment

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Presentation by Sherif Samy of Underwriters Laboratory at the March 2014 Spotlight for Developers Day.

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NFC in Retail: Beyond Payment

  1. 1. NFC in Retail: Looking Beyond Payment Sherif Samy Commercial Director - UL Transaction Security business March 21, 2014 | San Francisco
  2. 2. About UL – Standards, Compliance, and Safety Cabling Alarm systems Vaults Sustainability Efficiency UL certifies against own ‘UL standards’... ...as well as formal industry standards FCC WiFi Energy StarBluetooth Low Energy
  3. 3. Consumer Merchant Issuer Acquirer ‘Classic’ 4 corner model of retail payments Transaction layer POS Acquirer Processor Processing layer (scheme, PSP) Financial layer (ACH, Financial Institution, Bank) magnify Phone HW OS App Dongle Payment Gateway Scheme Licensee Merchant Services Merchant Settlement ACH Gateway Deposit Accounts Bank (PI) Licensee UL Transaction Security Expanding UL’s public safey mission... ...from physical into the digital world • Payments • Mobile • Digital security • Vertically integrated
  4. 4. Evolution of Payments Embossing Magstripe EMV Chip Contactless Chip
  5. 5. NFC widens your project scope and possibilities “thinking from a consumers perspective” Its not just a form factor replacement Product Discovery Read reviews Compare products Social media Browse catalogue Buy where? Get offers Find merchant Store locator Loyalty Transact Close deal Redeem coupon Pay Up selling Delivery Download content Track & Trace Shipping details e-Receipt Customer care Electronic receipts Help desk Twitter Write reviews Demand generation (advertising, direct marketing)
  6. 6. NFC widens your project scope and possibilities “thinking from a consumers perspective” Its not just a form factor replacement Product Discovery Read reviews Compare products Social media Browse catalogue Buy where? Get offers Find merchant Store locator Loyalty Transact Close deal Redeem coupon Pay Up selling Delivery Download content Track & Trace Shipping details e-Receipt Customer care Electronic receipts Help desk Twitter Write reviews Demand generation (advertising, direct marketing) Get to understand your customers. Unknown customer Known customer Understood customer
  7. 7. NFC use cases – Before check-out  Check-in and get real-time offers  Get rewards  Find your way – incl. shelf info  Get pricing and check offers  Get further info on supply chain  Order online for delivery  Direct (remote) Merchants communication  Get Product information and reviews  Get offers and coupons  Get merchant locations  Buy product remotely & collect in store Smart Posters Retail Shelf NFC labels
  8. 8. NFC use cases – During check-out  Add / redeem gift cards  Add & redeem loyalty points  Add and Redeem coupons  Receive relevant mobile marketing  Check balance  Check transaction details  Tap and pay  Self-scanning and self-check out  P2P/transfer payment  Obtain digital receipt
  9. 9. NFC use cases – After check-out  Delivery and returns management  Product warrantee – automatic registration  Transaction history & balance information  Customer service  Reviews on social media  Targeted relevant marketing
  10. 10. Some last thoughts… • NFC can be applied to different stages of the m-commerce funnel • The value is the combination of NFC and mobile phone capabilities • NFC or other technologies like QR or BLE should not be seen as competing but rather complementing technologies depending on use case.
  11. 11. Thank you Sherif Samy Commercial Director - UL TS NA sherif.samy@ul.com www.ul-ts.com

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