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NFC & The Growth of Connected Consumer Electronics Devices

NFC & The Growth of Connected Consumer Electronics Devices



Presentation by Paula Hunter, Executive Director of the NFC Forum, at the 2014 NFC Solutions Summit.

Presentation by Paula Hunter, Executive Director of the NFC Forum, at the 2014 NFC Solutions Summit.



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    NFC & The Growth of Connected Consumer Electronics Devices NFC & The Growth of Connected Consumer Electronics Devices Presentation Transcript

    • NFC & The Growth of Connected Consumer Electronics Devices Paula Hunter NFC Solutions Summit June 3-4| Austin, TX
    • Agenda  Internet of Things  Global Market Situation  Convergence - IOT and NFC  NFC Forum Update 2
    • 3 What is the Internet of Things?
    • What is the Internet of Things? A world in which every device that produces data can connect to the Internet  Remote sensors  Home appliances  Consumer electronics  Heating/cooling systems  Office equipment  Automobile engines … and many, many more 4
    • What is the Internet of Things?  The Internet of Things removes barriers: – Machine-to-machine – Machine-to-people – People-to-machine  The Internet of Things promises: – Greater access to data – Greater management of data – Greater control of devices  Gartner: 26+ billion connected devices by 2020 5
    • Benefits of the Internet of Things  Increased productivity  Fewer steps  Less data re-entry  Greater, easier control  Better coordination  Data analytics  Cost savings 6
    • Business Examples of the Internet of Things According to Information Week:  Union Pacific cut train derailments by 75% using remote sensors  Dubai Aluminum used sensor data to improve efficiency and increase output by 3.4%  FedEx expects to save $9 million/year with truck sensors for more efficient dock assignments 7
    • Consumer Examples of the Internet of Things  Wearable baby monitors  Cars that send alerts for service needs  Smart thermostats that automatically adjust the temperature  Ovens that preheat in time for your arrival home … and many more 8
    • What Does the Internet of Things Require?  An inexpensive means of providing intelligence  Easy network access  A way to link physical objects to the online world  A means of easy user control  NFC-enabled chips  NFC Connection Handover  NFC tags  Intuitive tap interface NFC Provides: 9
    • 10 NFC Technology Global Market Situation
    • Recent Developments  First NFC-enabled household appliances launched  Wearables market takes off  First nationwide NFC payments rollout in US  New HCE feature in Android 4.4  Top payment associations launch HCE solutions  Major North American coffee shop launches NFC pay  New NFC/Bluetooth LE solutions – Smart thermostats, hybrid beacons 11
    • NFC Phones Available Now (Representative)  Flagship models with NFC  Samsung Galaxy S4 & S3  LG G2, select Optimus series  HTC One series  Motorola Moto X  Blackberry Z10 & Q10  Nokia select Lumia series  Sony select Xperia series  Google Nexus 4/7/10, Galaxy Nexus  Android, BlackBerry, Windows Phone 8 all support NFC at operating system level  100% of Top 25 Amazon US contract phones 12
    • DLI 9000 NFC Tablets (Representative) 13 NFC-enabled tablets on the market or coming soon Google Nexus 7 Kuoziro FT701W Asus Vivo Tab/Tab RT HP Elitebook Revolve Google Nexus 10 Asus Padfone Infinity Asus Vivo Tab Smart Asus Padfone 2 BWC ToughSlate Fujitsu Arrows Tab HP Elitepad 900 Asmaitha Sruta 7” Tablet 7″Cetrix CT973G Cetrix CD661
    • Samsung NFC-enabled laser printer More NFC Devices Additional types of NFC devices available now or on the way Moneto: NFC microSD for the iPhone & Android Revosys V5 taxi terminal/tablet ViVOtech NFC payment terminals Sony RC-S380 reader/writer Glidepoint NFC trackpad Smart Meters for utility companies Nintendo Wii U controllers Barclay Card Payment wristbands RhythmTrak Heart Monitor I-O Data WiFi Router 14
    • HP Envy x2 Lenovo ThinkPad Helix Sony Vaio Fit NFC Laptops 15
    • More N-Marks in the World 16 2,708 downloads since 2009 198 217 517 722 843 2009 2010 2011 2012 2013 N-Mark Licenses per Year
    • Analyst Forecasts  ABI Research – 125M NFC handsets shipped in 2012; 285M shipped in 2013; 500+M in 2014 – NFC-enabled smartphone shipments are anticipated to increase by 481% from 2012 to 2015  Berg Insight – 1 in 3 mobile phones will come with NFC by 2017 – From 2012 to 2017, installed base of NFC handsets will increase at a CAGR of 65% to reach 2.1bn units – By 2017, the penetration rate for NFC in handsets will reach approximately 32%  Gartner – 50% of smartphones will have NFC capability by 2015  IHS Technology – Two in three phones will come with NFC by 2018 – Annual shipments increasing from 275M units in 2013 to 1.2B units in 2018  Juniper Research – 1.5B+ mobile wallets in use around the world by 2018 – By 2017, 1 in 4 US consumers will use NFC-enabled devices to pay for goods in-store 17
    • 18 Convergence of NFC and IOT
    • Recent NFC Developments Supporting the Internet of Things Bluetooth 4.0 • Extends power and reach of NFC • Enables seamless customer experience Wi-Fi Alliance • Extends power and reach of NFC • Enables seamless customer experience Host Card Emulation (HCE) NFC model • Supports easy development and deployment of NFC solutions 19
    • Updated Bluetooth Secure Simple Pairing with NFC  Application Document guides developers in building solutions that seamlessly combine Bluetooth and NFC  Updated to include Bluetooth® Smart devices and Bluetooth LE  Product of formal liaison with Bluetooth SIG signed last November 20
    • Wi-Fi Alliance Pushes the NFC Button 21  Wi-Fi CERTIFIED Wi-Fi Protected Setup™ now includes NFC “tap- to-connect” for simple setup of security-protected Wi-Fi devices and networks  Extends the reach of Wi-Fi Protected Setup to smart home devices (refrigerators, thermostats, security systems) with a single tap  Key enabler for the Internet of Things
    • HCE on Android 4.4 22 New mode introduction: Host Card Emulation and RW mode covered, additional to P2P mode (Android Beam) http://developer.android.com/guide/topics/connectivity/nfc/hce.html Secure Element
    • NFC in the Internet of Things eProvenance  Temperature/humidity sensors in fine wine cases  Provides data en route with a tap of an NFC-enabled device  Tracks cold chain for quality  Ensures provenance 23
    • NFC in the Internet of Things Touch an NFC-enabled phone to the TV remote and its screen is instantly mirrored on the TV 24
    • NFC in the Internet of Things  Smart Lighting  Link energy-harvesting wireless light switches to a home network with a touch an NFC-enabled phone  Simplifies setup and control 25
    • NFC in the Internet of Things NFC-enabled appliances allow control from anywhere and receive helpful Web content. 26
    • NFC in the Internet of Things NFC-enabled vending machines  Pay with a tap  Earn loyalty points 27
    • 28 The NFC Forum
    • Mission and Goals  The mission of the NFC Forum is to advance the use of NFC technology by: 29  Developing standards-based specifications that ensure interoperability among devices and services  Encouraging the development of products using NFC Forum specifications  Educating the market globally about NFC technology  Ensuring that products claiming NFC capabilities comply with NFC Forum specifications  Promoting the NFC Forum N-Mark
    • Members – February 2014 30 SPONSOR MEMBERS PRINCIPAL MEMBERS
    • Members – February 2014 31 ASSOCIATE MEMBERS
    • New Set of Integrated Specifications  NFC Activity 1.1  Connection Handover 1.3  NCI 1.1  Digital Protocol 1.1  LLCP 1.2  Type 1/2/3/4 Tags … designed for use together to streamline and accelerate NFC product development Mediated Handover is a new feature of Connection Handover 1.3 33
    • Special Interest Group Sectors Potential to establish additional working groups as partners identify high market importance and opportunity Transport Air Transport & Ticketing Public Transport & Ticketing Other Transport Schemes …future… Health Pharmacy Insurance Clinic Hospital Management Payment Financial Institutions Terminal Manufacturers Merchants …future... Retail Product Tags POS, Vending Coupons Points, Rewards Consumer Electronic s PC, Tablet, Embedded Handsets, Remote Controls Computer Peripherals Appliances Personal Auto 34
    • Liaison Partners 35
    • NFC Is Here! Still Some Challenges to Overcome 1 NFC adoption varies by region. 2 Payment is complex due to multiple players and business models. Solutions and simpler models like HCE are underway. 3 Customer awareness limited outside Asia, fewer opportunities to experience NFC. 4 The NFC Forum is the place to foster adoption and help overcome challenges. 36
    • Thank You … and Join Us! 37 www.nfc-forum.org