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Dr. Simon Moreton: Digital R&D in the Arts Annual Forum
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Dr. Simon Moreton: Digital R&D in the Arts Annual Forum

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Dr Simon Moreton, a research fellow from REACT, presents the importance of supporting collaboration between academia and the creative economy. …

Dr Simon Moreton, a research fellow from REACT, presents the importance of supporting collaboration between academia and the creative economy.

This presentation was delivered at the Digital R&D in the Arts Annual Forum at Vinopolis on 3 July 2014. For more information, visit: http://www.nesta.org.uk/event/digital-rd-arts-annual-forum


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  • 1. The REACT Hub Simon Moreton Research Fellow REACT Hub http://react-hub.org.uk Nesta Digital R&D in the Arts Annual Forum Supporting collaboration between academia and the creative economy
  • 2. What is REACT? REACT is one of four Knowledge Exchange Hubs for the Creative Economy funded by the Arts and Humanities Research Council (AHRC) to develop strategic partnerships with creative businesses and cultural organisations. REACT is a collaboration between the University of the West of England, Watershed, and the Universities of Bath, Bristol, Cardiff and Exeter.
  • 3. What does REACT do? REACT funds collaborations between arts and humanities researchers and creative companies. Co-producing new ideas and products from the passions, knowledges and approaches of the Arts and Humanities and creative business sectors
  • 4. Quipu: oral histories from marginalised communties, connected via an interactive platform to the rest of the world. Ghosts in the Garden: an audio geo-locative game where present-day visitors meet and interact with real characters from the past Book Kernel: your event, turned into a book, delivered to you before that event is even finished.
  • 5. What support do we offer? • Primary funding delivered through a three-month R&D process called Sandbox • Collaborations are part of a cohort of projects: usually six, united by a common theme • They are provided with support for audience development, product development, commercial and PR advice
  • 6. What have we learned? • Be open to the skills of your collaborators • Create a protected space • Collaboration is a journey • Curate people as much as projects • Recognise your own fingerprints
  • 7. Thank you simon.moreton@uwe.ac.uk