Alice Casey: Nesta's Innovation in Giving Fund

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  • The Lab consists of over 60 people working on a range of programmes in key priority areas such as Education, ageing, health and public services. Strong interest also in creative economy, jobs.Deploy a range of techniques. Challenge Prizes, Open Innovation, integrating skills offer with funding,Increasingly getting hotter on applying higher standards of evidence to what we support.And aiming to think systemically about challenges; simultaneously working in the development of new ideas, recalibrating markets, influencing policy and
  • Probably not necessary to spend too long on why we think that innovation is important.Against a backdrop of quite considerable long term challenges such as ageing and a changing climate, we are in a period of severe financial austerity. We have rising demand for public services and we know that while there are many great people volunteering and doing amazing things out there, they are ageing, and we are not seeing the numbers of younger donors and volunteers on board to even sustain current levels of giving.There are lots of reasons why continuing to do what wer’re doing is not enough.Therefore a need to think beyond improving existing offers, services, ideas. Time to take stand in a different place and take a different vantage point.Provide a stimulus package of our own.
  • When we started working with the Cabinet Office, the remit for the Innovation in Giving Fund very clear.in recognition that there seemed to be something going on out there, lots of new ideas struggling to grow and in need of a bit of support
  • Lots of crowdfunding applications – ended up funding four different models…Lots of hype around crowdfunding…. In 2011A total of $1.1 million was raised on a handful of crowd funding sitesBy 2012 this had risen to $2.7 billion across nearly 600 platforms and more than a million campaigns across the globe. 2013 The rate of increase is expected to be even higher.This is across all kinds of lending to businesses, to ventures, enterprises and proportion of this is social ventures and charities. Crowdfunding has a massive amount of hype around it, But if it *does* continue to grow at even a fraction of the rate it is now, it has the potential to disrupt money flow. And Raise different expectations about the giving experience…personal, rewarding – sometimes literally, real-time, for very easy to see where money has been spent. Crowdfunder – arguably, now the biggest and most successful homegrowncrowdfunding site.Just Giving have prototyped a hyper local crowdfunding platform – for people wanting to raise a few hundred pounds for a park bench, or a community gardenNesta have undertake a lot of research into crowdfunding, along with demystyfying and debunking some of the myths around it. Crowdingin.com is a directory of all crowdfunding sites we have developed. Introduce a bit of transparency as to what’s out there.
  • Ways of evidencing greater impact as a way of generating revenue - First Volunteer Centre in a PrisonProducts to generate revenue i.e. texting reminder service for volunteers (akin to how texting reminders has rapidly decreased no-shows for doctors appointments)Open Innovation Programme.This programme was devised as a way of building innovation capability (and learnings to share) within charities in a way that helps them solve problems in ways that involve collaborationAnd, working in the service of trialling some of these early stage innovations in an environment where they have opportunties to be tested at scale.
  • We cannot build this kind of movement through appeals to people’s fear, greed or ego. Fostering “intrinsic” values—among them self-acceptance, care for others, and concern for the natural world—has real and lasting benefitsThis kind of experimental approach something that we would like to do more of.
  • Alice Casey: Nesta's Innovation in Giving Fund

    1. 1. Who are we? An innovation charity with a mission to help people and organisations bring great ideas to life. Helping In Hospitals Rethinking Parks Ageing & Health Events & Convening Research & Publications Finance Skills
    2. 2. The Lab PEOPLE POWERED HEALTH GIVING & SOCIAL ACTION DIGITAL ARTS R&D RETHINKING PARKS INNOVATION IN JOBS DIGITAL MAKING CREATIVE COUNCILS HYPER LOCAL MEDIA AGEING CHALLENGE PRIZES
    3. 3. Innovation Imperative Ageing Supporters Giving has plateaued Rising Demand Financial Cuts Ageing Population A Changing Climate Growing Inequality
    4. 4. Aims of Giving Fund "Our ambition is to stimulate a step change in giving... to give better support to the trailblazers and innovators."
    5. 5. Approach • Open & Inclusive - sector & stage ambivalent • Broad definition of giving - inclusive of assets/resources/sharing • High value placed on non-financial support (VC style) • High tolerance for risk. Experimental. • Further funding and support for most promising ideas • Open about what works & why – and what does not
    6. 6. Crowd Funding Crowdfunder Charity Campaigns Just Giving Projects Hyper Local Community Projects Solar Schools Renewable energy for schools Buzzbnk Loans
    7. 7. Programmes within the Fund Volunteer Centres Programme Supporting eight volunteer centres to develop new models to gain greater impact and sustainability Open Innovation Programme Supporting ten charities to test new approaches to increasing giving, working in an open way.
    8. 8. Open Innovation Programme • • • • • • • Open selection 10 Charities 9 Projects Circa 100k 12 months Cohort workshops Support from 100% Open
    9. 9. Marie Curie: Ticketyboo 1. Challenge: Wanted to reach new audience of givers 2. Approach: Worked with technology partners to create an online gaming platform 3. Style of working: Iterative, embedded web team 4. Update: The platform is now rolling out
    10. 10. National Trust: Big Family Day Out 1. Challenge: Wanted to reach new audience of givers 2. Approach: Engaged major corporates to tap into employee and whole family volunteering in the North West 3. Style of working: Iterative, feedback loops during pilot 4. Update: The project is now rolling out
    11. 11. Mencap: Kids for good 1. Challenge : wanted to expand school fundraising 2. Approach: tested concept with full range of target group through focus groups on initial concept 3. Style of working : iterative, evidence based 4. Update: Went back to drawing board
    12. 12. Keep Britain Tidy : Love where you live 1. Challenge: Repositioning as networked organisation 2. Approach: full agile web development creating new networked platform and rewards system
    13. 13. Keep Britain Tidy : Love where you live 3. Style of working: iterative, user focused, embedded 4. Update: Network in continued user testing
    14. 14. Children's Society : Geordie Magic 1. 2. 3. 4. Challenge : wanted to reach new givers Approach: local, experiential approach Style of working : evidence based Update: Considering how to use as recruitment tool
    15. 15. Foodcycle: Social Franchising 1. 2. 3. 4. Challenge : wanted to expand the model Approach: social franchising, partner hubs Style of working : Collaborative, open Update: Have set up 4 hubs in pilot phase
    16. 16. United Response: 4Tea; Give Where You Live 1. Challenge : Creating a community fundraising culture 2. Approach: supporter outreach, birthday party event, online platform to visualise 3. Style of working : multi-partner, contractor 4. Update: Funding precedent established
    17. 17. WWF and Scope 1. 2. 3. 4. Challenge : Understanding giving motivations/cultures Approach: Carefully designed long term research Style of working : multi-partner, contractor Update: First donor swap has taken place
    18. 18. Age UK 1. 2. 3. 4. Challenge : Regular giving plus donations from over 50’s Approach: Adapting a community skills sharing platform Style of working : partnership, contractor to collaborator Update: Platform has been piloted
    19. 19. Challenges for large charities doing open innovation Similar to any big organisation: • In-house communication across teams • Senior buy in to unproven ideas/ cover for risk • Commissioning and contracting web services iteratively • Evidence based decision making Particularly relevant to charities? • Spending donor funds on 'risky' projects • Sensitivity around donor base / competition
    20. 20. Individuals matter… Contact: @cased Alice.casey@nesta.org.uk

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