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Mobile on the Move

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  • 1. XNTH96665XNTH96665 OFFERS 2,652,000 1,501,000 UNIQUE MONTHLY VISITORS TO CLEVELAND.COM 34% OF SMARTPHONE OWNERS GO ONLINE MOSTLY USING THEIR CELL PHONES May2013 May2014 MAY, 2014, TABLETS AND SMARTPHONES MADE UP OF THE TOTAL UNIQUE MONTHLY VISITS TO 57575757575757575757%% •• 5757%% • 57• 57%% • 57• 57%% 57575757575757575757%% •• 5757%% • 57• 57%% • 57• 57%% 57575757575757575757%% •• 5757%% • 57• 57%% • 57• 57%% 57575757575757575757%% •• 5757%% • 57• 57%% • 57• 57%% • 57• 57%% • 57• 57%% • 57• 57%% • 57• 57 • 57• 57%% • 57• 57%% • 57• 57%% • 57• 57 • 57• 57%% • 57• 57%% • 57• 57%% • 57• 57 • 57• 57%% • 57• 57%% • 57• 57%% • 57• 5757% 59% 60%of local smartphone owners used a smartphone or tablet to conduct a search in the last 30 days of American adults now say they access the Internet on a cell phone, tablet or other mobile device at least occasionally 77% GROWTH in unique visitors to cleveland.com over 1 year 58 % OF AMERICAN ADUL TS NOW OWN A SMARTPHONE TABLETS AND SMARTPHONES MADE UP 34%Last Year of American Adults owned a tablet 42% NOW of American Adultsown a tablet MOBILEOPTIMIZATION OF YOURWEBSITE MOBILE-FRIENDLY LANDING PAGE CREATION MOBILE AD TARGETING TO SPECIFIC AUDIENCE MOBILE ADVERTISING ON CLEVELAND.COM, CLEVELAND.COM APPS AND OUR NETWORK OF NATIONAL WEBSITES SOURCES: Pew Research Center, January 2014, “Cell Phone and Smartphone Ownership Demographics” ComScore, May 2013, May 2014 Pew Research Center, January 2014, “Tablet and E-reader Ownership” 2014 Release 1 Total Scarborough Report. Copyright 2014 Scarborough Research. All rights reserved. Pew Research Center, January 2014, “Cell Phone Activities” CALL 216-999-3900 TO MAKE YOUR MARKETING MOBILE MOBILE ON THE MOVE Why Your Business Needs a Mobile Marketing Strategy

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