76%haveusedsocial
networkinginthe
pastmonth
88%
Have
shoppedonline
thisyear
33%
Email
24%
Internet
Sites/Apps
44%
In–Store...
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Holiday Shopping in Northeast Ohio

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Northeast Ohio searching and shopping trends around the holidays

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Holiday Shopping in Northeast Ohio

  1. 1. 76%haveusedsocial networkinginthe pastmonth 88% Have shoppedonline thisyear 33% Email 24% Internet Sites/Apps 44% In–Store 61% Sunday Newspapers Wayscleveland.com UsersObtain Coupons 83%OwnaSmartphoneortablet CLEVELAND.COM READERSAREMOBILE& CONNECTEDFORHOLIDAYMESSAGING 52%morelikelytohave spent$100ormoreonline inthepastyear. 43%haverecentlyvisited e-commercesitessuchas Amazon.comorEbay. ThePlainDealer,cleveland.com andSunNewsReadersPotential CyberMondayShoppers 66%usuallyclip couponsfromthe SundayNewspaper 33%morelikelytouseapreferredcustomerorloyaltycardforcoupons ThePlainDealer,cleveland.comandSunNewsReadersPotentialBlackFridayShoppers OURREADERSAREREADYTOSPENDON BLACKFRIDAY/CYBERMONDAYDEALS Kidsin Household Household Incomeof $50,000+ Charitable DonorsDonors 32% 50% 72% 28% 57% 81% 44% 70% 66% PlainDealer Readers SunNews Readers cleveland.com Readers 70%of cleveland.comreaders havehousehold incomesof$50,000+. That’smorethan20% abovemarket average.average. REACHKEYHOLIDAYSPENDERSWITHTHEPLAINDEALER, SUNNEWSANDCLEVELAND.COM Camerasor Accessories $355.47Televisions $558.34 AverageSpendingPastYear Thereare83,686 localadultsplanningto buyasmartphone thatreadThePlainDealer, SunNewsorcleveland.com READERSOFTHETHREEBRANDSWEREPRESENTARE TRENDING&SPENDINGFORGIFTSEASONITEMS TabletoreReader 92,674 Computer 73,092 HDTV 28,212 BlueRayorDVD Player24,199 Electronics (PlantoBuyinNext12Months) Source:2015Cleveland/Akronrelease1ScarboroughReport. Copyright2015ScarboroughResearch.Allrightsreserved. deliver ThePerfectHolidayPackage

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