2015
Shopping habits of Northeast Ohio’s parents and students
Source: 2015 R1 Scarborough Report. Copyright 2015 Scarborou...
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Back to School Marketing in Northeast Ohio 2015

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The Plain Dealer, cleveland.com and Sun News reach thousands of local parents and students. Northeast Ohio Media Group can provide you with a customized marketing solution to target back to school shoppers.

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Back to School Marketing in Northeast Ohio 2015

  1. 1. 2015 Shopping habits of Northeast Ohio’s parents and students Source: 2015 R1 Scarborough Report. Copyright 2015 Scarborough Research. All rights reserved. Cosmetics, perfumes or skin care items - 63% - Average amount spent: $143.52 Lawn or garden items - 55% - Average amount spent: $217.92 Women’s Casual Clothing - 48% - Average amount spent: $199.61 Athletic Shoes - 48% - Average amount spent: $168.17 Children’s Clothing - 46% - Average amount spent: $268.43 Men’s Casual Clothing - 45% - Average amount spent: $165.29 The Plain Dealer, cleveland.com and Sun News reach 90,248 or 52% of adult students every week. 172,218 adults in Northeast Ohio have taken continuing education courses over the past 12 months. Cosmetics, perfumes or skin care items - 70% - Average Amount Spent: $188.42 Lawn or garden items - 56% - Average Amount Spent: $353.03 Women’s Casual Clothing - 42% - Average Amount Spent: $224.72 Athletic Shoes - 49% - Average Amount Spent: $144.33 Men’s Casual Clothing - 42% - Average Amount Spent: $125.18 Televisions - 38% - Average Amount Spent: $816.42 What adults in continuing education purchased (June 2013 - June 2014) 279,508 adults in Northeast Ohio are potential college students (ages 18-24 with a high school or some college education) 749,222 Adults in Northeast Ohio have school-age children (between the ages of 6 and 17) The Plain Dealer, cleveland.com and Sun News reach 298,883 or 40% of Northeast Ohio parents of school-age children every week What Northeast Ohio parents purchased (June 2013 - June 2014)

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