Barometre Automobiles S5-S12

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Baromètre Neoap Social Media Analyzer des Constructeurs Automobiles entre la semaine 5 et la semaine 12 2013

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Barometre Automobiles S5-S12

  1. 1. [ Dernier rafraichissement le 25 Mar 2013 19:15 ] [ Dernière semaine complète : 20135212 ] Social Media Analyzer By Neoap Rapport du 20130128 au 20130324 Plus dinformations : contact@neoap.fr 45 68138 606413 101921Acteurs Posts Facebook Tweets Videos YouTube
  2. 2. Baromètre Médias Sociaux 2013 NeoapActeur Acteur BSM FB Twitter You Tube Nissan Renault Nissan 11.4% 14.5% 2.1% 4.3% Renault 8.4% 12.3% 10.9% 4.3% Mercedes Mercedes 7.4% 3.2% 11.6% 3.2% Audi Audi 7.2% 4.1% 10.0% 2.6% Ferrari Ferrari 6.9% 0.4% 13.2% 3.2% Peugeot Peugeot 6.7% 12.6% 6.8% 3.7% BMW BMW 4.8% 3.1% 5.7% 2.7% Porsche Porsche 4.6% 0.4% 5.8% 2.4% Citroen Citroen 4.0% 5.6% 5.5% 3.2% Ford Ford 4.0% 3.1% 5.9% 4.1%Lamborghini Lamborghini 3.5% 0.4% 4.6% 1.5% Fiat 3.5% 2.5% 3.4% 3.2% Fiat Volkswagen 2.9% 4.4% 3.1% 2.8%Volkswagen Toyota 2.5% 2.1% 2.8% 3.5% Toyota Dodge 2.5% 0.4% 1.6% 4.3% Others Honda 2.4% 1.1% 2.5% 4.6% 0% 10% 20% 30% 40% Chevrolet 2.1% 1.4% 2.1% 3.5% Others120% Nissan Renault Audi100% Mercedes Ferrari Peugeot 80% 58% 57% 60% 62% 56% 56% 64% BMW 60% Citroen Ford 60% Fiat 8% 11% 9% 14% 40% 10% 13% 13% 8% 8% 8% 8% 8% 8% 11% 7% 20% 10% 8% 12% 9% 8% 9% 10% 7% 13% 0% 05 06 07 08 09 10 11 12 Semaine W W W W W W W W 13 13 13 13 13 13 13 13
  3. 3. Engagement des Acteurs 2013 NeoapActeur Nb Nb Acteur Nb Videos Citroen 12.1% Posts comments Renault 10.0% 3 307 1 080 40 Citroen 468 64 5 Audi 8.0% Renault 344 84 15 Peugeot 7.4% Audi 329 27 0 Seat 7.0% Peugeot 244 80 4 Nissan 5.6% Seat 188 120 1 Ford 4.3% Nissan 175 75 0 Mazda 3.9% Opel 128 39 1 Opel 3.8% Mazda 122 51 0 Skoda 3.8% Ford 115 75 0 Hyundai 3.7% Hyundai 115 47 0 Volvo 3.2% Skoda 109 54 4 Kia 2.9% Volvo 108 35 0 2.8% Dacia 104 18 0 Dacia Volkswagen 85 23 5Volkswagen 2.6% Kia 83 47 0 0% 5% 10% BMW 81 23 0 Peugeot Renault 100 Fiat Volkswagen Mercedes BMW 80 Toyota Hyundai Citroen 60 Chevrolet Ford Hummer 40 Land Rover Jeep Chrysler 20 Audi Porsche Smart 0 05 06 07 08 09 10 11 12 Semaine W W W W W W W W 13 13 13 13 13 13 13 13
  4. 4. KPIs Peugeot(K) Retweets Posts Likes 3 500 Tweets50 Page Likes45 3 00040 2 5003530 2 00025 1 5002015 1 00010 500 5 0 0 Semaine Semaine 05 06 07 08 09 10 11 12 05 06 07 08 09 10 11 12 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 62409 23 0 1 0 150 23 1Nb Posts : 1023 22 2 Tweets : 16312 22 2 1500Nb Post Likes : 136049 21 3 Retweets : 5343 21 3 100Nb Comments : 265 20 4 Tweets act. : 104 1000 20 4Nb Comment Likes : 41 50 Retweets act. : 19 19 5 Tweets press : 1019 19 500 5Likes / Jour : 1134.7 18 6 Retweets press: 5 18 6Posts / Jour : 18.6 Tweets / j : 291.3Post Likes / Jour : 2473.6 17 7 Retweets / j : 95.4 17 7Comments / Jour : 4.8 16 8 Tweets act. / j : 1.9 8 16Comment Likes / Jour : 0.7 Retweets act. / j : 0.3 15 9 15 9 14 10 Tweets press / j : 18.2 14 10 13 12 11 Retweets press / j : 0.1 13 12 11
  5. 5. KPIs Renault(K) (K)120 Posts Likes Retweets Page Likes 7 Tweets100 6 80 5 4 60 3 40 2 20 1 0 0 Semaine Semaine 05 06 07 08 09 10 11 12 05 06 07 08 09 10 11 12 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 203747 23 0 1 0 23 1Nb Posts : 978 22 2 Tweets : 26589 22 3000 2Nb Post Likes : 105691 21 100 3 Retweets : 9885 21 3Nb Comments : 354 20 4 Tweets act. : 189 2000 20 4Nb Comment Likes : 85 50 Retweets act. : 15 19 5 Tweets press : 1332 19 1000 5Likes / Jour : 3704.5 18 6 Retweets press: 2 18 6Posts / Jour : 17.8 Tweets / j : 474.8Post Likes / Jour : 1921.7 17 7 Retweets / j : 176.5 17 7Comments / Jour : 6.4 16 8 Tweets act. / j : 3.4 8 16Comment Likes / Jour : 1.5 Retweets act. / j : 0.3 15 9 15 9 14 10 Tweets press / j : 23.8 14 10 13 12 11 Retweets press / j : 0.0 13 12 11
  6. 6. KPIs Fiat (K)600 1 800 Retweets Posts Likes Tweets Page Likes 1 600500 1 400400 1 200 1 000300 800200 600 400100 200 0 0 Semaine Semaine 05 06 07 08 09 10 11 12 05 06 07 08 09 10 11 12 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 577071 23 0 1 0 23 1Nb Posts : 87 22 7 Tweets : 8002 22 2Nb Post Likes : 1611 15 Retweets : 2200 21 800 3Nb Comments : 49 21 10 8 Tweets act. : 16 600 20 4Nb Comment Likes : 13 Retweets act. : 2 400 20 5 9 Tweets press : 302 19 200 5Likes / Jour : 16029.8 Retweets press: 2 19 10 18 6Posts / Jour : 2.4 Tweets / j : 142.9Post Likes / Jour : 44.8 Retweets / j : 39.3 17 7 18 11Comments / Jour : 1.4 Tweets act. / j : 0.3 8 16Comment Likes / Jour : 0.4 17 12 Retweets act. / j : 0.0 15 9 Tweets press / j : 5.4 16 13 14 10 15 14 Retweets press / j : 0.0 13 12 11
  7. 7. KPIs Volkswagen(K) 10 Retweets Posts Likes 2 500 Tweets Page Likes 9 8 2 000 7 6 1 500 5 4 1 000 3 2 500 1 0 0 Semaine Semaine 05 06 07 08 09 10 11 12 05 06 07 08 09 10 11 12 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 3455 23 0 1 0 23 1Nb Posts : 282 22 50 2 Tweets : 7238 22 800 2Nb Post Likes : 35225 21 40 3 Retweets : 2436 21 3 600Nb Comments : 241 20 30 5 Tweets act. : 25 20 4Nb Comment Likes : 78 20 Retweets act. : 4 400 19 10 6 Tweets press : 668 19 200 5Likes / Jour : 64.0 Retweets press: 2 18 7 18 6Posts / Jour : 5.2 Tweets / j : 129.3Post Likes / Jour : 652.3 17 8 Retweets / j : 43.5 17 7Comments / Jour : 4.5 Tweets act. / j : 0.4 8 16Comment Likes / Jour : 1.4 16 9 Retweets act. / j : 0.1 15 9 15 10 Tweets press / j : 11.9 14 11 14 10 13 12 Retweets press / j : 0.0 13 12 11
  8. 8. KPIs Mercedes(K) (K) Posts Likes 7 Retweets Page Likes Tweets25 620 515 4 310 2 5 1 0 0 Semaine Semaine 05 06 07 08 09 10 11 12 05 06 07 08 09 10 11 12 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 18983 23 25 0 1 23 0 1Nb Posts : 148 22 3 Tweets : 26522 22 2Nb Post Likes : 82577 21 20 4 Retweets : 8184 21 3000 3Nb Comments : 41 20 15 5 Tweets act. : 2 20 2000 4Nb Comment Likes : 9 10 Retweets act. : 0 19 5 6 Tweets press : 665 19 1000 5Likes / Jour : 372.2 Retweets press: 6 18 7 18 6Posts / Jour : 2.9 Tweets / j : 473.6Post Likes / Jour : 1619.2 17 8 Retweets / j : 146.1 17 7Comments / Jour : 0.8 Tweets act. / j : 0.0 8 16Comment Likes / Jour : 0.2 16 9 Retweets act. / j : 0.0 15 9 15 10 Tweets press / j : 11.9 14 11 14 10 13 12 Retweets press / j : 0.1 13 12 11
  9. 9. KPIs BMW(K) Retweets18 Posts Likes Tweets Page Likes 4 00016 3 50014 3 00012 2 50010 2 000 8 1 500 6 4 1 000 2 500 0 0 Semaine Semaine 05 06 07 08 09 10 11 12 05 06 07 08 09 10 11 12 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 16403 23 0 4 0 23 1Nb Posts : 123 22 30 7 Tweets : 12809 22 1500 2Nb Post Likes : 88812 Retweets : 4053 21 3Nb Comments : 32 21 20 8 Tweets act. : 34 1000 20 4Nb Comment Likes : 7 Retweets act. : 10 10 500 20 9 Tweets press : 599 19 5Likes / Jour : 356.6 Retweets press: 9 19 10 18 6Posts / Jour : 2.7 Tweets / j : 228.7Post Likes / Jour : 1930.7 Retweets / j : 72.4 17 7 18 11Comments / Jour : 0.7 Tweets act. / j : 0.6 8 16Comment Likes / Jour : 0.2 17 12 Retweets act. / j : 0.2 15 9 Tweets press / j : 10.7 16 13 14 10 15 14 Retweets press / j : 0.2 13 12 11
  10. 10. KPIs Toyota(K) Retweets Posts Likes 2 000 Tweets Page Likes 5 1 800 1 600 4 1 400 1 200 3 1 000 800 2 600 1 400 200 0 0 Semaine Semaine 05 06 07 08 09 10 11 12 05 06 07 08 09 10 11 12 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 11807 23 0 1 0 23 1Nb Posts : 147 22 25 2 Tweets : 7176 22 2Nb Post Likes : 8309 21 20 4 Retweets : 1711 21 600 3Nb Comments : 71 15 Tweets act. : 3 20 6 20 400 4Nb Comment Likes : 9 10 Retweets act. : 4 19 5 7 Tweets press : 415 19 200 5Likes / Jour : 236.1 Retweets press: 2 18 6Posts / Jour : 2.9 18 8 Tweets / j : 128.1Post Likes / Jour : 166.2 Retweets / j : 30.6 17 7Comments / Jour : 1.4 17 9 Tweets act. / j : 0.1 8 16Comment Likes / Jour : 0.2 16 10 Retweets act. / j : 0.1 15 9 15 11 Tweets press / j : 7.4 14 10 14 13 12 Retweets press / j : 0.0 13 12 11

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